Whether it is buying a new car or a second-hand car, the retention rate of second-hand cars has always been a topic of concern to everyone. However, with the changes in the automobile market, the retention rate of used cars is also quietly changing.
The retention rate of the joint venture brands that has been stable and ranked high in the past has also begun to decline. At the same time, new energy models that have not been optimistic about the second-hand car market for a long time are now increasing in value retention.
Recently, the China Automobile Dealers Association released the "March 2022 China Automobile Retention Rate Research Report". This report covers the retention rates of different models of different classes and different brands. Paying attention to the latest used car retention rate can make us feel more confident when buying a car.
Recently, the monthly retention rate of used cars has declined
Judging from the report data, the monthly sales of used cars have declined significantly. The decline in the number of 4S stores and the temporary closure of business in some areas have prevented many consumers from purchasing new and used cars, or because the delivery of new cars has been blocked.
In addition to the decline in circulation, the retention rate of used cars in March also dropped significantly, and among the overall models, only the small compact SUV had a relatively stable retention rate, and other models had declined to varying degrees.
Luxury brand performance remains stable
Although the overall data of luxury brands in March has declined, the decline is not high, and some brands even have a certain rise, such as Lexus, Tesla, Cadillac and so on. This shows that consumers in the luxury car market have a relatively stable purchasing power.
At the same time, some new energy luxury brands, mostly using direct sales methods, the price is relatively uniform, and there have been a certain price increase in the near future, so as to make the retention rate of these models of second-hand cars more stable.
In terms of brand-specific data, Porsche's retention rate fell slightly in March to 94.8%, Lexus rose to 90.7% from 90.1% in February, Mercedes-Benz and BMW exceeded 70%; Audi's performance was not bad, with a retention rate of 68.8% in March. Land Rover and Cadillac are relatively close, 62.6% and 62.5% respectively; Infiniti, Volvo and Lincoln are all more than 60%; Acura, Jaguar and Tesla are all close to 60%.
At present, among the traditional luxury brands, Lexus still has the strongest retention rate, and the retention rate of more than 90% is the best.
The retention rate of joint venture brands declined
As can be seen from the report data, Toyota and Honda, which maintain a high retention rate all year round, showed a significant decline in March, With Toyota falling from 85.4% in February to 79.7% and Honda falling from 80.2% to 79.2%. Mazda was 68.5 percent and Nissan's March retention rate was 67.6 percent.
The rise in the retention rate of second-hand electric vehicles has led to the promotion of independent brands
In March, the retention rate of various models of independent brands increased slightly as a whole. It is also due to the recent price increase of new energy vehicles, which has led to the improvement of the retention rate of many second-hand new energy vehicles, especially pure electric vehicles. The retention rate of second-hand new energy vehicles of independent brands has risen, driving the overall retention rate data of the brand.
In terms of the retention rate of independent brands, the highest retention rate in March was Wuling, which had a retention rate of 69.5%, and the second place was Lynk & Co, which had a retention rate of 68.9%, followed by GAC Trumpchi, with a retention rate of 67.8%, and other independent brands also increased.
The retention rate of popular models continues to maintain
Popular models have always been the "fragrant food" of the second-hand car market, and the retention rate of popular models in the past year has remained good.
In terms of the one-year retention rate of second-car drivers, Porsche Cayenne plug-in hybrid ranked first, with a retention rate of 99.5% in March, Wuling Hongguang MINI EV was 87.2%, Tesla Model Y was 86.1%, Porsche pure electric coupe Taycan was 85.1%, Tesla Model X, Qin PLUS, Xiaopeng P7, Euler Good Cat, Roewe Collavi, Tesla Model 3 and Han DM Also had a retention rate of more than 80%, which also proved that these cars have a high degree of recognition in the market.
On the whole, under the influence of multiple factors such as the price increase of new energy vehicles and the rise in oil prices, the retention rate of second-hand cars has changed recently, but luxury brands have been the least affected, and some "joint venture brands" that have been popular in the market have declined significantly. Among the new energy models, popular models such as Tesla, BYD DM-i series models, and Wuling Hongguang mini EV are constantly improving.
Xiaoxiang Morning News reporter Hu Xiong