The COVID-19 pandemic has spread across the globe and affected all walks of life. However, the commercial interactive tablet segment has ushered in a substantial increase due to the rise of remote office, and the market scale at home and abroad has rapidly climbed while also opening up more and rich application scenarios.
Commercial interactive tablets rose nearly 50% in the domestic and foreign markets
According to RUNTO data, in 2021, the global commercial interactive tablet shipped 1.23 million units, an increase of 45.0% year-on-year, of which 660,000 units were shipped Chinese mainland, accounting for 54.0% of the global market, an increase of 53.6% year-on-year.
The substantial growth of the commercial interactive tablet market is mainly due to the expansion of scene demand. The impact of the epidemic on society is far-reaching, one of which is that remote collaborative office is becoming one of the mainstream working methods of enterprises in the future, and commercial interactive tablets as efficient conference communication tools have been widely recognized by market users in more than two years of in-depth experience, and have affected user habits. On the other hand, commercial interactive tablets continue to develop new applications in scenarios such as medical remote consultation, government prevention and control, live streaming with goods, and distance education, and the user group continues to expand, further increasing the market scale.
2019-2021 Global commercial interactive tablet market size and changes
Source: LOTTO Technology (RUNTO), unit: 1,000 units
Under the background of rapid growth in the domestic and foreign markets, the head enterprises have begun to try to go hand in hand, while developing a variety of application scenario solutions in China, they also focus on the development potential of overseas markets. MAXHUB, NEWLINE, Haoli, Hisense and other brands are all in the layout of overseas market brand promotion and product application.
Recently, hisense, a well-known domestic home appliance brand, has released a full range of commercial products in the Indonesian market in conjunction with local channel providers, and won the largest order since its going to sea, which deserves market attention.
Hisense is occupying the Indonesian commercial display market and taking the largest order to go overseas
According to data from LOTTO Technology (RUNTO), in 2021, Hisense TV's global market share will be 8.5%, ranking among the top five in the world. As we all know, Hisense has two sides of AB, and the market share of B-side commercial interactive tablets in China is 9.5%, ranking in the top three in recent years.
In the overseas market of B-end products, Hisense is also gaining local market share by jointly releasing products with local channel providers. Recently, Hisense and the Indonesian professional audio-visual channel provider V2 Company jointly launched the overseas conference tablet WR6BE series, which has three models, namely 65 inches, 75 inches and 86 inches. Compared with the previous model, the plug-in camera is added and the full lamination process is adopted.
Source: Runto Technology (RUNTO) collation
In addition to commercial interactive tablets, in early 2022, Hisense also launched a 138-inch LED all-in-one machine product and a 55-inch splicing screen in the Indonesian market, which was applied to the Police Command Center of the G20 Summit in Indonesia, and as a monitoring screen will be unveiled at the G20 Summit held in Bali.
In this cooperation with India's V2 company, Hisense also launched the digital signage M series, with a cooperation amount of more than 2.2 million US dollars, setting a record for the largest order for commercial display products since it went to sea.
Overall, under the normalization of global epidemic prevention and control, people are changing their traditional living and working habits. The commercial display market represented by commercial interactive tablets will show the characteristics of a "stable growth market". Especially in the intelligent public service market, with the continuous emergence of demands such as improving management efficiency, developing interactive habits, and efficient command, the demand for interactive tablets, the main products of commercial displays, will continue to grow. RUNTO expects that the compound growth rate of commercial interactive tablets will remain above 25% in the next 3-5 years.
RUNTO's Chinese mainland "Chinese Interactive Board Market Analysis Quarterly Report" contains quarterly updates on the shipping scale, sub-brand/size/product/technology and other attribute data of the educational interactive tablet and commercial interactive tablet markets, as well as market hot information, new product introductions, price trends and changes.