Science and technology mark the direction of the times, and innovation outlines the coordinates of progress. Wu Jun, a computer doctor at Johns Hopkins University, highlighted in his book "A General History of Global Science and Technology" that "the role of science and technology in the process of civilization is unique and a force for progress, which is beyond doubt." "From the perspective of the mobile phone industry, technology and innovation play an indispensable role in continuous evolution.
Especially with the increasing competition in the mobile phone market, it also forces mobile phone manufacturers to make changes. Among them, folding screen mobile phones have become the focus of mobile phone manufacturers. At the key time node when the industry stands at a fork in the road, folding screen mobile phones inject new vitality into the industry with new interaction methods and new use experiences, and become the "vanguard" of the evolution of the mobile phone industry.
From this point of view, vivo, which has been working hard in the high-end market through the X series for ten years, has a lot of say. Vivo has always focused on science and technology and innovation, built a set of effective product innovation system, and continued to launch stronger products to maintain long-term competitiveness. On April 11, Vivo released its first folding screen vivo X Fold, continuing to make efforts to the high-end market with a richer product matrix. Now, a new high-end journey has officially begun.
1
Trace back to key nodes and steer the course with innovation
Smartphones, which play an important role in people's work and life, have spawned a huge industry. The players in this industry are far more fierce than imagined. Therefore, mobile phone manufacturers can only always maintain the motivation of science and technology, stimulate the momentum of hard work, and the courage to firmly innovate, in order to be unafraid of the wind and waves, and to go steady and far.
From another point of view, the competition in the mobile phone industry is a marathon race with no end. The platform of the ninth floor starts from the soil. Looking at the development trajectory of the mobile phone industry, in the process of evolution and ups and downs for many years, "change" has always been the main theme. With "change" as the development orientation, mobile phone manufacturers not only need to have a keen insight into industry changes, but also need to have profound technical accumulation, accumulation and rich experience in science and technology and innovation.
This determines the background of mobile phone manufacturers, as well as the ability to accumulate thick and thin. On the occasion of the tenth anniversary of the X series, Vivo released its first folding screen mobile phone Vivo X Fold, which is based on the long-term continuous exploration of mobile phone technology and experience. Looking back at the key points in the growth and transformation of the X series can give us more in-depth understanding of the continuous transformation of the series. At the same time, it is also possible to see vivo's forward-looking insights and positive layout more clearly.
For example, the X30 series released in 2019, equipped with the dual-mode 5G SoC chip Exynos980 jointly developed by vivo and Samsung, further accelerates the development of the 5G industry; the X50 series released in the first half of 2020 is equipped with a micro-gimbal, known as the "vlog shooting artifact"; vivo and ZEISS have carried out in-depth cooperation, and cutting-edge research results have been applied to the X60 series, bringing amazing photographic strength.
Through these key nodes, we can find that vivo is at the helm of innovation. In this way, Vivo launched a differentiated dislocation competition and successfully avoided falling into the shackles of homogenization. Vivo, which has embarked on a path of differentiation, has always been able to improve its own product matrix.
Condensing the development force with innovation, gathering technical accumulation and rich experience, vivo has also been favored and recognized by consumers, and has a bright performance in the market.
According to the data released by authoritative research companies such as IDC, vivo ranked first in the Chinese market with a market share of 21.5% in 2021, with annual shipments of more than 71 million units, an increase of 23.3% year-on-year. The data released by Counterpoint shows that at the end of 2021, the price range of 4000-5000 yuan in the Chinese market, Vivo ranked first with a market share of 24.1%. Vivo's high-end journey has truly stepped onto the fast track.
2
With deep accumulation to produce fruitful results, open the folding screen 2.0 era
The mobile phone industry, which stands at the crossroads of development, is facing "changes in form". Folding screen mobile phones that can bring new forms and interactive experiences are generally considered by the industry to be an important direction for the evolution of smart phones in the future. The advantages of folding screen mobile phones are obvious: between square inches, there is a degree of opening and closing. Open, bring a broad field of vision, more possibilities; together, you can change from large to small, all in control. The transformation of forms between opening and closing not only fits multiple scenes, but also plays different roles and brings differentiated functions.
It is precisely because of the many advantages and characteristics of the folding screen that many mobile phone manufacturers have bet heavily and have successively unveiled a variety of models. But what we must see is that in the past few years, the pain points of the folding screen phone itself have not really been solved. From the perspective of the folding screen mobile phone itself, the core technology is concentrated in the foldable screen, hinge and so on.
Among them, the flexible materials in the upstream materials of the foldable screen are more difficult, and the main changes in the process are reflected in the degree of flexibility of the display and the higher requirements of bending resistance. The folding screen hinge uses hundreds of parts, which has difficulties of high complexity, high folding life requirements, and high product reliability requirements. For consumers, the biggest concern is that the durability of folding screen mobile phones is not so high, which makes people doubtful.
How to break the shackles of technology and let the folding screen mobile phone usher in a new round of outbreak, which puts forward new challenges for mobile phone manufacturers. Compared with those mobile phone manufacturers who "got up early, but rushed to catch a late set", vivo released the first folding screen mobile phone vivo X Fold with a non-low-key product force, announced the opening of the 2.0 era.
The confidence of vivo X Fold comes from vivo's belief in the product philosophy of thick accumulation and thin hair, and dares to challenge and create surprises. In fact, vivo is one of the earliest mobile phone manufacturers involved in the development of folding screens. As early as 2018, Hu Baishan, executive vice president of Vivo, said in an interview with the media that Vivo has always had research and development tracking on the folding screen, including many special teams and patent layouts, hoping to give consumers a more perfect solution.
Vivo did not rush to launch a folding screen, but chose to compete with itself, continue to increase scientific research, and crack one pain point after another in the use of folding screen. After four years of full preparation, technical accumulation and practical experience in carrying the X series, vivo X Fold presents many highlights of technology and innovation.
In terms of hinges, vivo X Fold uses more advanced hinges, bringing more innovative folding solutions. The scheme, named "Aerospace-class floating wing hinge", features 174 parts made of six-fold space-grade materials and has been certified by Rheinland 300,000 folds worry-free. In daily use, even if it is folded 80 times a day, it can be used for 10 years, which can fully meet the needs of consumers for worry-free use during the changeover cycle.
In response to the crease problem of consumer headaches, vivo X Fold adopts floating plate design, UTG super tough glass and the industry's smallest bending radius to make the crease difficult to see with the naked eye. The screen is the highlight of the folding screen mobile phone. Vivo X Fold adopts an 8-inch folding giant screen + 6.53-inch micro-curved outer screen of the internal and external dual flagship screen, achieving a first-class standard screen.
At the same time, vivo X Fold is also the world's first product equipped with a new generation of fingerprint technology on both internal and external screens - "3D ultrasonic dual screen fingerprint". Compared with other folding screen phones that can only be unlocked on the side, vivo X Fold greatly improves the unlocking experience.
Coupled with the performance ceiling jointly created by snapdragon 8 Gen1 custom flagship chip, overclocked version UFS3.1, and enhanced version of LPDDR5, as well as self-developed triple time domain performance engine, independent Hi-Fi chip, large-cavity stereo symmetrical double yang, etc., vivo X Fold can be described as "armed to the teeth".
Overall, vivo X Fold is the fruit of vivo's deep accumulation. And it officially opened the folding screen 2.0 era, which is worthy of the name. For now, vivo X Fold can bring consumers a real flagship folding screen mobile phone experience.
3
Sail away to meet the Ming Dynasty and sprint towards the high-end market
From the perspective of the general environment of the mobile phone industry, the competition for the high-end market is the foundation of mobile phone manufacturers. Under the trend of consumption upgrading, consumer demand is changing from the initial cost performance to the pursuit of design, function and brand image. For mobile phone manufacturers, the high-end market is not only an important war zone, but also a place of contention.
Gaining a foothold in the high-end market can not only strengthen the brand image of mobile phone manufacturers, but also prove that mobile phone manufacturers have sufficient technical reserves and cutting-edge development concepts. At the same time, mobile phone manufacturers continue to exert efforts in the high-end market, and can also make themselves become navigators and weather vanes, pointing to the development direction of the industry.
What is obvious is that the debut of the vivo X Fold is actually another milestone in the advanced high-end market of the vivo X series. As vivo's first folding screen product, vivo X Fold is positioned as a high-end business flagship, mainly for political and business elites aged 30-45. In essence, the vivo X Fold represents vivo's understanding of high-end business mobile phones - through a new exploration of mobile phone technology and experience, bringing consumers a more efficient, convenient and creative mobile phone experience.
In the business scenario, the tablet-level field of view after the vivo X Fold is expanded provides great convenience for online browsing, application multi-opening and other use scenarios. Multi-angle hovering in video calls, reading/input and other environments to create a more convenient experience, with the built-in smart office suite of the mobile phone, in the business environment for consumers to free their hands, efficient release of productivity. At the same time, vivo X Fold can realize new photography methods such as external screen preview help shooting and rear HD selfie, bringing different image creation fun.
While bringing consumers the double surprise of form and experience, vivo X Fold also proves that vivo is constantly tapping its huge potential. It can be seen that vivo X Fold has become an iconic phenomenon-level symbol in the current mobile phone market, shredding the rules of the game in the mobile phone industry at the same time, but also reconstructing the industry boundary.
The success of the vivo X Fold is the beginning of the advanced high-end of the vivo X series, which begins the next decade of the X series. Feel the pulse of the times, insight into the development prospects, the pulse of the innovative pattern of vivo, through this folding screen mobile phone to stimulate the surging momentum of the mobile phone industry to accelerate forward. Vivo has never stopped on the road of technological innovation, and believes that more products will be launched in the future to "fight" the high-end market. Sail away to meet the Ming Dynasty, vivo to the high-end market in a continuous sprint!
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