(Image source: Figureworm Creative)
Latin America, with a population of 650 million, is not only Brazil and Mexico, but also a large number of countries and markets with good spending power. Suffering from poor logistics, Chinese e-commerce sellers are waiting for a long time.......
But maybe now, the opportunity to expand into new markets has arrived.
(Image source: Figureworm Creative)
Latin America has a total population of 650 million, internet coverage of more than 60%, and more than 200 million online shoppers. As an emerging market, the growth rate of e-commerce in Latin America is amazing, achieving 63.3% growth in 2020, becoming one of the fastest growing regions in the world. In the face of the Blue Ocean of Latin America with unlimited potential, it is of great significance to quickly lay out in advance.
Under the catalysis of the epidemic, In 2021, Anjun Logistics pressed the acceleration button, whether it is product updates or market expansion, it has achieved great development.
In 2022, in response to the cross-border logistics needs of domestic e-commerce sellers and independent stations, Anjun specially developed new special line products in six latin American countries: Anjun Chile Shangqing (Postal Qing) Line, Anjun Colombia Line, Anjun Costa Rica Line, Anjun Ecuador Line, Anjun Panama Line, Anden Peru Express (Postage) Line.
During the launch of the new product, in order to strengthen cooperation and jointly explore the blue ocean market, we now launch the "Anjun Latin America Six Countries Limited Time Delivery Offer" activity to our customers and friends, the time is limited to April 7 to June 30, during which the delivery, not only the price is preferential, but also the loss of compensation Oh!
Are you impressed? Then hurry up and take a look at the specific details of the product!
1. Colombian e-commerce characteristics and hot categories
With a population of about 50 million people and Spanish as the main language, Colombia is a commercially attractive country in Latin America. As of now, there are about 35 million Internet users in Colombia, accounting for about 70%. In 2021, Colombian e-commerce grew by 40% year-on-year, with 50% of online shoppers living in Bogotá.
In Colombia, popular online shopping platforms are MercadoLibre, Amazon, in addition, such as Falabella, Homecenter, Exito, OLX, Linio, AliExpress are also used by Colombians, and Shopee has also entered the country in 2021.
In Colombia, FaceBook, WhatsApp, Instagram, YouTube and Twitter are popular social networks. Compared with e-commerce sites, young people prefer to shop online through social media, with Facebook accounting for the highest proportion. Black Friday and Cyber Monday are the most important shopping festivals in the area.
About the Anjun Colombia Line
Anjun Logistics effectively integrates the strong resources of multiple parties and strongly launches the "China-Colombia" cross-border e-commerce air freight small parcel products, the main product advantages are:
Overall aging - 9-14 days.
Delivery advantage - local express delivery, covering the whole territory, no remote surcharge.
Product requirements - can receive general goods and built-in lithium battery products.
Tax Exemption – Tax exemption up to $200 in CIF prices.
Domestic collection - Shenzhen city support door-to-door collection.
Warehousing support - 5000㎡ storage center, newly launched fully automated sorting equipment.
International Trunk Line - Weekly stable charter charter board service to ensure the space and time of departure.
High delivery rate - the same package is sent to the door for free twice.
2. Chilean e-commerce characteristics and hot categories
Known as the "land of the ends of the earth", Chile has a population of about 18.7 million, with an Internet penetration rate of 82% and a smartphone penetration rate of 72%. It is the fifth largest e-commerce market in Latin America.
The main consumer group of online shopping in Chile is young and middle-aged, accounting for about 48.8% of men and 51.2% of women. In terms of categories, it is more enthusiastic about clothing and 3C electronics and personal care products, followed by tourism outdoor travel supplies.
In Chile, the e-commerce platform Mercado Libre is very popular, and Yapo, Compray, and Vende also have a high reputation in Chile, but they must be Chilean companies or agents of Chilean companies to open stores on these two websites. In addition, in addition to shopping in the B2C online sales channels operated by large retailers, Chilean consumers often choose Alibaba, Groupon and other overseas retail malls to shop.
About the Anjun Chile Line
Anjun Logistics effectively integrates the strong resources of many parties, and strongly launches the "China-Chile" cross-border e-commerce air freight small parcel products, which can currently take two products, Shangqing and Postal Qing, and the main product advantages are:
Overall timeliness - 8-15 days for Shangqing and 9-24 days for Postal Clearance.
Delivery advantages – commercial courier and local postal delivery are available with no remote surcharges.
Product requirements - can receive general goods and built-in lithium battery products.
Tax Exemption – Tax exemption up to $30 in CIF prices.
Domestic collection - Shenzhen city support door-to-door collection.
Warehousing support - 5000㎡ storage center, newly launched fully automated sorting equipment.
International trunk line - Hong Kong direct flight to Santiago, Chile, weekly stable charter charter board service.
High delivery rate - the same package is sent to the door for free twice.
3. Characteristics of Peruvian e-commerce and hot categories
Peru has a population of about 32 million, an average local age of 31, and about 24 million Internet users, with a network penetration rate of 75%.
In 2020, the size of the Peruvian e-commerce market was $4 billion, an increase of 120% year-on-year, of which 72% were purchased from overseas products and 28% were purchased by foreigners, of which 65% were concentrated in the capital Lima.
In Peru, the popular e-commerce platform is Mercado Libre. In terms of growth, the fastest growth was in order of furniture and household appliances (23%), games and personal hobbies (22%) and personal care and food (22%).
About the Anjun Peru Line
Anjun Logistics effectively integrates the strong resources of multiple parties, and strongly launches the "China-Peru" cross-border e-commerce air freight small parcel products, which are currently divided into two products: express delivery and postal dispatch, the main advantages are:
Overall timeliness - 9-12 days for express delivery, 9-25 days for postal dispatch.
Tail-end delivery – Commercial courier and local postal delivery are available with no remote surcharges.
Product requirements - can receive general goods and built-in lithium battery products.
Tax Exemption – Tax exemption up to $200 in CIF prices.
Domestic collection - Shenzhen city support door-to-door collection.
International Trunk Line - Weekly stable charter charter board service to ensure the space and time of departure.
High delivery rate - the same package is sent to the door for free twice.
4. Costa Rican e-commerce characteristics and hot categories
Costa Rica is located at the crossroads of the cultures of Central and South America and is known as the "Switzerland of Central America". In 2020, Costa Rica has a total population of about 5.11 million, a land area of 51,000 square kilometers, a relatively high national living standard, and a national education level in the forefront of Latin America.
In 2020, Costa Rica's Internet penetration rate reached 69%, and in 2020, its e-commerce sales increased by 26% to reach $232 million, ranking 7th overall in the Latin American e-commerce market share, higher than Uruguay and Ecuador. In 2020, Costa Rica's cross-border e-commerce accounted for 92%, far higher than local e-commerce, and it is expected that by 2025, cross-border e-commerce will still maintain a proportion of about 90%.
At present, the mainstream online shopping platforms in Costa Rica are Walmart, Newegg, Mercado libre. Among them, Walmart is one of the largest modern grocery retailer brands in the country. Local consumers' favorite categories, electronics, apparel and media products ranked among the top three. Among them, electronic products have the largest market share, and the growth rate in 2020 is significantly higher than that of apparel and media products.
About the Anjun Costa Rica Line
Anjun Logistics effectively integrates the strong resources of multiple parties and strongly launches the "China-Costa Rica" cross-border e-commerce air freight small parcel products, the main product advantages are:
Overall aging - 8-14 days.
Tail delivery - local express delivery, covering the whole territory, no remote surcharge.
Product requirements - can receive general goods and built-in lithium battery products.
Domestic collection - Shenzhen city support door-to-door collection.
Warehousing support - 5000㎡ storage center, newly launched fully automated sorting equipment.
International Trunk Line - Weekly stable charter charter board service to ensure the space and time of departure.
High delivery rate - the same package is sent to the door for free twice.
5. Ecuadorian e-commerce characteristics and hot categories
Ecuador is located in northwestern South America and is known as the "Banana Nation". The total population in 2020 is about 16.86 million, and the per capita GDP in 2020 is 5792 US dollars, ranking 7th in Latin America, with Spain as the official language and the US dollar as the official currency.
E-commerce sales in Ecuador grew 34% to $1.245 billion in 2020, and e-commerce sales are expected to grow at a compound annual growth rate of 16% in 2019-2024. Among them, mobile e-commerce will achieve 79% growth in 2020, accounting for 35%, and it is expected that the proportion of mobile e-commerce will increase to 48% by 2025.
The categories that local consumers are most interested in include clothing and footwear, electronic products, media products, food and beverages, etc., in addition, beauty and personal and home care have also risen well. Amazon, which occupies a large share of ecuador's e-commerce market, accounts for less than 9% of its share in 2020, and the rest of the platforms include LINIO. In March 2022, the Mercado Libre Ecuador site of Latin American e-commerce platform was officially opened.
About the Anjun Ecuador Line
Anjun Logistics effectively integrates the strong resources of multiple parties and strongly launches the "China-Ecuador" cross-border e-commerce air freight small package products, the main product advantages are:
Overall aging - 8-14 days.
Tail delivery - local express delivery, covering the whole territory, no remote surcharge.
Product requirements - can receive general goods and built-in lithium battery products.
Tax Exemption – Tax exemption up to $400 in CIF prices.
Domestic collection - Shenzhen city support door-to-door collection.
Warehousing support - 5000㎡ storage center, newly launched fully automated sorting equipment.
International Trunk Line - Weekly stable charter charter board service to ensure the space and time of departure.
High delivery rate - the same package is sent to the door for free twice.
6. Characteristics of Panamanian e-commerce and hot categories
Panama has a land area of 78,000 square kilometers, a total population of 2.85 million, a per capita GDP of 12,509 US dollars in 2020, the official language is Spanish, the country has the Panama Canal, an important trade route, Panama's circulating currency is US dollars, there are no restrictions on foreign exchange, it is the world's second largest free trade port, the country's capital is Panama City, is the local political, economic and cultural center.
Panama's industry is not developed, daily consumer goods basically rely on imports, the most marketable for low-end daily consumer goods, more than 60% of the goods from China, more than 200,000 Chinese live in Panama, the Spring Festival is set as a local national festival.
The country's e-commerce market grew by 40% during the epidemic period, accounting for about 18% of the growth of e-commerce in the entire Central American region, but promoting small and medium-sized enterprises to land digital payment methods and use Internet marketing is still the direction of efforts. At present, Mercado Libre and Amazon are stationed in the country.
About the Anjun Panama Line
Anjun Logistics effectively integrates the strong resources of multiple parties and strongly launches the "China-Panama" cross-border e-commerce air freight small parcel products, the main product advantages are:
Overall aging - 8-14 days.
Tail delivery - local express delivery, covering the whole territory, no remote surcharge.
Product requirements - can receive general goods and built-in lithium battery products.
Tax Exemption – Tax exemption up to $100 in CIF prices.
Domestic collection - Shenzhen city support door-to-door collection.
Warehousing support - 5000㎡ storage center, newly launched fully automated sorting equipment.
International Trunk Line - Weekly stable charter charter board service to ensure the space and time of departure.
Tail delivery - the use of local high-quality express delivery service network, covering the whole territory.
High delivery rate - the same package is sent to the door for free twice.
Overall, Latin America is one of the world's most attractive regions for business and e-commerce growth potential, and it is also the best choice for Chinese cross-border e-commerce sellers to explore emerging markets.
On April 1, 2022, Anjun Logistics' Six-Nation Special Line in Latin America was officially launched (Colombia, Chile, Peru, Costa Rica, Ecuador, Panama), helping you win at the starting line in the Blue Ocean in Latin America, and Anjun Logistics will continue to improve its timeliness, optimize the route, and build a more reliable international transportation channel for cross-border overseas sellers!