According to the "2021 Global E-sports and Game Live Market Report" released earlier by Newzoo, the global e-sports audience will increase to 474 million in 2021, the core e-sports enthusiasts will reach 234 million, China will become the region with the largest number of core e-sports enthusiasts with 92.8 million people, and these e-sports enthusiasts in China will soon support an IPO. Recently, the Qingdao Regulatory Bureau of the China Securities Regulatory Commission shows that Qingdao Leishen Technology Co., Ltd. (hereinafter referred to as "Leishen Technology") has completed listing counseling, which means that Leishen Technology is one step further from the IPO. If you're playing a game, you've probably used a Thor brand of laptops, a company born in 2014 that was selected as a 2018 Shandong quasi-unicorn company. According to the data, Raytheon Technology's main business at the beginning was the design, development and sales of game hardware products such as game notebooks, game desktops and game peripherals, and at the same time supporting related services for game hardware products. Nowadays, Raytheon Technology has gradually developed into an e-sports industry company integrating e-sports all-scenario hardware (game notebooks, game desktops, e-sports peripherals, etc.), e-sports ecological industry (e-sports peripherals, e-sports hotels, e-sports education, e-sports events, e-sports industrial parks, etc.) and e-sports players' "one-stop service platform" Shenyou Network (WEB/PC/APP).
Former Haier employees started a business, selling games this year into 2 billion Raytheon Technology founder Lu Kailin is a post-80s, obtained a master's degree in business administration from Xi'an Jiaotong University, before founding Raytheon Technology he has been working in Haier for 10 years. In 2011, just took over the general manager of Haier Notebook Division, Lu Kailin led the department's performance is good, in the entire notebook market every year more than a dozen points of recession environment, notebook division but maintained an annual market growth rate of nearly 20%. In 2013, according to the instructions of Haier CEO Zhang Ruimin, Haier Group shifted from a production enterprise to an investment platform for incubating small and micro enterprises, which is to advocate that everyone become a maker. Therefore, in front of Lu Kailin, a new choice appeared, that is, to choose to start a business, and everything started from scratch. Born with a spirit of adventure, Lu Kailin chose to take a new path, started his own business, and founded Qingdao Leishen Technology Co., Ltd. With years of experience in the IT field and his keen sense of market smell, he soon found a new market segment in the red sea of notebooks - game books. At that time, the notebook market did not have the concept of "game book", and for users who wanted to buy laptops to play games, they could only select the products provided by the manufacturers by "castrating" their own needs. And large manufacturers in the laboratory behind closed doors, and do not understand the real personalized user needs, this fragmented research and development model for the rise of Thor to provide a huge vacuum market. Lu Kailin, who came out of Haier, is well versed in the business strategy of "user first", he first led the team to Tmall, Jingdong and other platform network groups to collect nearly 30,000 notebook user complaints, and collected 13 types of problems that users were concerned about, combined with the research and development capabilities at that time, to solve 7 types of big problems. On December 24, 2013, Thor's first batch of 500 game books achieved unprecedented success, and the products that were expected to be sold out within one year were sold out in 5 days. After the victory of the first battle, the 3,000 game books followed by "Thor" were snatched up in 21 minutes in the Jingdong Mall, and the 2,500 game books that were subsequently replenished were sold out within 10 seconds. In 2014, just turned one year old, the "Thor" with only a few people generated 250 million yuan in revenue. In 2017, Raytheon Technology was listed on the New Third Board, and in 2015 and 2016 on the eve of listing, the company achieved operating income of 523 million yuan and 1.046 billion yuan respectively, and the sales revenue of game notebooks accounted for 98.71% and 82.54% respectively, but the profit was not high, and the net profit was 17.5326 million yuan and 21.9558 million yuan, respectively.
In the following years, the scale of Raytheon Technology has grown by leaps and bounds, and from 2017 to 2020, it has achieved operating income of 1.473 billion yuan, 1.673 billion yuan, 2.095 billion yuan and 2.248 billion yuan, and its net profits have been 6.3079 million yuan, 11.2425 million yuan, 62.7057 million yuan and 66.0657 million yuan, and the gross profit margin of sales is 11.32%, 9.41%, 10.9% and 9.87% respectively.
In the past two years, as the wind of e-sports has become hotter and hotter, the sales of high-refresh rate (more than 120Hz) e-sports game books have also increased, and the game market has become the largest dark horse in the PC market. According to IDC statistics, in 2020, global game shipments increased by 26.8% year-on-year, with nearly 25 million units, while the shipment of game books will continue to rise in the next five years, and by 2025, the shipment of game books will reach 33.7 million units, CAGR of about 7%, which is very impressive. Affected by the "home economy" during the epidemic, the game market has attracted a large number of new players in 2021, and the total number of players has increased by 5.4% year-on-year. According to the report released by Newzoo, of the 3 billion players worldwide in 2021, the number of players using PCs and consoles will be 1.4 billion and 900 million, respectively. However, the current game market competition is also more intense, the current mainstream brands are Lenovo, Shenzhou, HP, Asus, Acer, aliens, Razer, Gigabyte, ORIGIN, Dell, MSI, Thor and other more than ten, Raytheon in the more than 10,000 yuan of high-end game book and 8,000 yuan below the mid-range game market have a certain reputation of the product layout, but the overall is still a mid-range brand in the industry. In the field of computer peripherals, several companies such as Lei bai, Razer, Dahlyou, Logitech, Cherry, and Shuangfeiyan occupy more than 80% of the market share. Raytheon started with hardware, stood out in the fiercely competitive game market, but also did not satisfied to become a game equipment manufacturer, he aimed at the e-sports industry, in Lu Kailin's view, hardware equipment is only a entry point for Thor to enter the game e-sports industry. While producing game books, Raytheon Technology is also strengthening its integration into the downstream e-sports ecology, on the one hand, holding the Thor Cup ACL University Elite Challenge, creating an independent brand of college e-sports competitions, on the other hand, investing in the establishment of joint ventures, brewing to create a God Thunder E-sports theme space. With the accumulated platform resources, ecological resources, peripheral resources and other resources, we began to sponsor the game team in depth, build an e-sports platform, set up an e-sports development fund and build an e-sports industrial park and other fields, and then through deep ploughing, integration of these scenarios, and use this as a "ladder", to climb the game ecology involved in a higher dimension, quickly open up the gap with major competitors.
In fact, as a member of the "Haier system", the rapid advancement of Raytheon Technology's listing journey is only a microcosm of the accelerated capital operation of the company under the "Haier system". As a star maker company incubated by Haier Group's "Rendanheyi" model, many venture capital institutions participated in the investment of Raytheon Technology before listing on the New Third Board. The largest shareholder of Leishen Technology is Suzhou Haixin Information Technology Co., Ltd., with a shareholding ratio of 35.8%; Qingdao Lanchuangda Information Technology Co., Ltd., Tianjin Linxi Venture Capital Fund Partnership (Limited Partnership), and Guoke Ruiqi Internet of Things Venture Capital Co., Ltd. hold more than 5% of the shares, with specific specifics of 19.69%, 10% and 5.8% respectively, and the actual controller is Haier Group Company. At present, Haier Group has three A-share listed companies under Haier Zhijia, Haier Biology and Yingke Life, and Qingdao Tapor Robot Technology Co., Ltd., a company listed on the New Third Board, is also Haier Holdings, and is also the largest shareholder of Qingdao Bank, a listed company. In addition to Raytheon Technology, there are many Haier-related enterprises that are currently brewing for listing. In April 2021, CICC and China Merchants Securities disclosed a summary report on the counseling work of Ri Ri Shun Supply Chain Technology Co., Ltd., announcing that Ri Ri Shun has met the basic conditions for issuance and listing, and Haier Group holds 56.78% of the company's shares as the largest shareholder. In June of the same year, Qingdao Youwu Smart Home Technology Co., Ltd., a smart home platform under Haier Group, received counseling for the record and planned to be listed on the GemNext board. In recent years, Haier has been using the Internet to carry out subversive reforms, implementing internal entrepreneurship, rendanheyi, and successfully incubating a number of star enterprises, as the capital operation of Haier is gradually entering a better state, more and more haier group incubated companies will go to the capital listing in the future.