【Digital Collection】What did the players who spent 80,000 digital collections play? Why digital collections are so popular

It's not just lines of code that make people pull out real money

Spent 80,000 players, what did you play? Where do halfway operators earn money?

What is a digital collection? Simply put, it is to put your photos, sounds, texts, and videos on the blockchain and turn them into unique, inseparable and rare digital works, and then to put each item with a unique and immutable ID number.

Pictures, audio, video... These items can all be digitized, and NFTs are a technology in their own right, a "non-homogeneous token" on the blockchain. After reading the noun explanation, you may not understand, after reading the stories of the following three people, you will know why the much-watched digital collection is hot.

The interview with Cris was supposed to be about 1 p.m., and he suddenly told me that he was going to postpone it for half an hour because he was too busy a few days ago and forgot to grab a digital collection at 1 o'clock that day, Ali's auction of "The Twelve Heads of the Twelve Beasts in the Yuanmingyuan".

During the conversation, Cris set three alarm clocks, and the next week, Ali Auction will release the same series of rat heads, rabbit heads, tiger heads three collections, in Cris's view, 30,000 copies, luck will always take care of themselves once.

According to the data of the Head Leopard Research Institute, based on the sales of AntChain and the growth rate of global digital collections, it is predicted that the size of the Chinese market will reach 29.52 billion yuan in 2026.

At a time when the vast majority of people around them are confused about digital collections, taking Cris as an example, or confident or blindly following, a small number of entrants with different identities, ages, resumes, and backgrounds have already bet considerable enthusiasm and energy on the "desktop" of digital collections.

Gradually tied to the digital collection, and with each link in the chain, the participants are clearly ready to live with opportunity and willing to bear or enjoy the result.

Cris's friends have been a little afraid to get together with him recently, because even if they have afternoon tea, they are "talking about digital collections half the time", according to Cris's own words, this "desire to share" is really "impossible to suppress".

A few friends who are relatively close have almost all been shown the collection called "The Black Rock Eater Who Eats Pomegranates", and the picture is nothing special, a graffiti-style person is holding half a pomegranate and stuffing it into his mouth.

But this collection is the best evidence of Cris's "vision", when it was sold on the "only art platform", Cris spent 199 yuan to buy, last week a friend of a friend came to him, euphemistically asked if he could sell 30,000 pieces to him, "now it has become an SR level."

But Cris ignored it, and for him, the sense of superiority that "no one has me" is the most important. Facts have proved that many collectors have entered the pit digital collection because of this uniqueness, "can be displayed".

Based on blockchain technology, each digital collection has its own attribute value and number, and the one I have is unique.

Xiao Xin's association with digital collections is also purely accidental. In August and September last year, she went to Baima Lake to run an errand, and happened to be holding the "China International Copyright Exhibition" on the spot, and one of the exhibitions mentioned digital collections. At that time, I also watched it, but within a few days, a friend of Xiaoxin just developed an APP called picture plate, specializing in digital collections, "I went up and bought two paintings, and I couldn't stop ..."

So far, Xiao Xin has spent 70,000 or 80,000 yuan to buy digital collections, of which the single most expensive collection is thousands of pieces, and the cheapest ones are more than ten or twenty pieces. Not bad money, she always has a standard for entering the collection, "it must be in line with my aesthetic taste."

For example, in the collection of Feng Zikai's comics, Xiao Xin bought several, "In this era, the sense of healing that Feng Zikai painted is even more precious." As for whether the price of these paintings can increase in the future, I really don't care. ”

Wang Zijian is a digital collector who was interviewed by a self-media a while ago, and his most "dashing" move is to spend 8888 yuan to buy the digital collection "Run" of the big V "genius red panda". Wang Zijian said that the "genius red panda" is an Internet celebrity that he has been following since high school, and there are certain emotional factors, "and his traffic on Weibo has been very stable, which is also the value attached to the collection." ”

According to statistics from foreign digital collection research institutions, the number of collectors engaged in digital collections has risen all the way. A few days ago, the reporter introduced through a friend, entered the user WeChat group of a digital collection platform, and when chatting, he learned that the platform's 200-person "full" group already had 11, and the highest frequency of discussions appeared in the group, basically sighing "Hey, XX collections have not been grabbed."

At the moment when he signed the agreement with the world-class Non-Heritage Longquan Guanyao Kiln, Zheng Peng breathed a sigh of relief, and he sent a photo to his partner, who replied with eight words - "Cow!" Have a drink in the evening!"

Two senior advertisers, how can not imagine, in just half a year, they have been from the public relations company that makes plans, sets up the stage, and lifts the background board, and has transformed into a dividend from the digital collection.

Public relations companies belonging to the traditional industry, which are already very inward-looking, coupled with a wave of epidemics from time to time, in the second half of last year, Zheng Peng had already yellowed four or five cases of hundreds of thousands in his hands, "A friend of mine directly closed his own performance company and joined the bun shop." ”

Since then, Zheng Peng has realized that if he does not change, he will be a dead end.

In September last year, Zheng Peng accidentally saw a news story that Zuckerberg was making every effort to lay out the metaverse, and that afternoon, he assigned a task to everyone in the company group - everyone used various methods and channels to understand the metaverse for me.

Zheng Peng also specially copied the movie "Ready Player One" and took the staff to watch it in the conference room, "I told them repeatedly, don't think that the metaverse is far away from us, but it may suddenly come to us." ”

In the process of paying attention to the meta-universe, Zheng Peng also slowly learned about digital collections, especially the news that NBA star Curry spent $180,000 to buy a digital avatar, which completely refreshed Zheng Peng's cognition of digital collections, "Is it people who have more money, or the trend?"

In November last year, Ali Ant Chain began to issue digital collections, Zheng Peng registered an account, every day to see, pushed what collection? What is the price? How many people buy it?

Until February this year, Jiangxi Nanchang shouted out that to fire the first shot of China's meta-universe, Zheng Peng knew that "whether the digital collection is the outlet" no longer needs to be discussed, and now it is necessary to consider, how does the company enter this field? What can I do when I go in?

One night, Zheng Peng and his partners discussed at west lake until 1 a.m. Do IP parties? Impossible, the IP side is basically a museum, a famous artist; Do platforms? Without the financial and technical strength... The last two people a total, then do the operator, the initial stage of any emerging industry, can not be separated from the good operator, from the previous e-commerce to live broadcast, all of them are so.

"To be an MCN company in the digital collection industry", Zheng Peng set up a technology company with this goal.

Just after the Spring Festival holiday, the company signed a contract with a famous domestic painter, Zheng Peng still remembers the scene of the first time to talk, he talked for half an hour, and finally the painter looked confused: "So... What the hell is going to happen?"

Zheng Peng asked the painter to select four paintings, and then got high-definition scans, with copy descriptions, and directly released them on a "waist platform". After more than 1 hour, Zheng Peng found that there were more than 900 yuan more in the sales account, which was equivalent to about 50 copies (deducting the platform fee) according to the unit price of 20 yuan.

Excited, Zheng Peng immediately contacted the painter, and the two sides jointly decided to push. In the end, this series of digital collections allowed the company to earn the first bucket of gold in the field of digital collections - 40,000 yuan.

Like Zheng Peng, many people enter the digital collection industry chain with a "try it out" mentality, trying to search for opportunities in the early opening of Hongmeng, and then quickly forming a delicate survival structure.

As an operator, the most difficult thing is not to find the IP, but how to make this IP smoothly become a digital collection and monetize steadily.

Not long ago, Zheng Peng just signed the IP of bao gong ancestral hall in Kaifeng Province, Henan, the person in charge of the other party is more than 50 years old, the whole online meeting is halfway through, it seems that there are still doubts, and Zheng Peng said, "Or you still fly over, let's talk in person?"

At this time, the son of the person in charge, a post-90s, just rushed to the meeting site from outside, listened to Zheng Peng's speech, and the young people seemed very interested. The next day, Zheng Peng received a call from the other party, fixed! Sign the contract directly!" You see, the post-90s seconds understand our gameplay, and indeed they are also the main consumer force of digital collections. ”

Just a few days before the interview, Zheng Penggang signed the IP of the world intangible cultural heritage - Longquan Guanyao, and a bunch of ideas turned in Zheng Peng's mind every day, such as letting the paintings of Taidou-level painters "grow" to the Longquan Guanyao kiln; For example, let contemporary animation art and Longquan Guan kiln be mixed and matched..." Nothing is impossible, this is the biggest possibility of digital collection." Zheng Peng said.