At the scene of the launch of the tank 500 listing, the tank brand CMO Cui Zhuojia said a paragraph on the stage, he said: Some peers said that the tank was too rolled, which made everyone very stressed. But we just have to roll up, and we haven't rolled enough to continue rolling!
Indeed, the popularity of the Tank 300 has caused a series of chain reactions from other brands, such as Chery's recent release of its own off-road concept car, and Geely and BYD are rumored to be secretly developing off-road vehicle products.
Before the tank 300, the domestic off-road vehicle market is shrinking year by year, in 2020, the sales of all domestic off-road vehicles added up to less than 100,000 units, and the sales of the tank 300 in one year have exceeded 100,000 units, which is still subject to the sales volume achieved in the case of serious lack of chip production capacity. There are still a large number of fixed car owners waiting in line to pick up the car.
It can be said that the tank 300 not only created the myth of the reverse trend of off-road vehicles, but also single-handedly made the original niche off-road vehicle category gain unprecedented attention and purchase desire. This has led to the rush of various brands to launch off-road vehicle projects, which are rolled out by tanks.
But the Tank 300 was just the first car of the Tank brand, and the more volume is now here – the Tank 500.
While all brands around the world are quantifying and electrifying small displacements, tanks have bucked the trend with the introduction of the 3.0 twin-turbo V6 engine and the 9AT transmission, a large-displacement powertrain specially developed for off-road vehicles.
In the interview session after the launch conference, some media asked how tanks think about launching large-displacement engines at a large cost in this era of electrification.
Tank brand CEO Liu Yanzhao said: Tank brand is taking an anti-consensus but very correct path, as long as users have needs we will go against the current. And the V6 engine of the tank 500 adopts Miller cycle, electronic fuel pump, electronic water pump and other technologies, which are consistent with the general direction of energy conservation and environmental protection.
The success of the Tank 300 rolled out several brands of off-road vehicle plans, and now the Tank 500 comes on the scene with a V6 engine and a 9AT gearbox, and other brands can't keep up with it, and it's too late to develop a large-displacement engine.
It seems that the domestic market has no rolling, but the tank said that it has not been rolled enough, and it will continue to roll in the overseas market. At present, the tank 500 has arrived in the Middle East, ready to be compared on Toyota's turf, and has been officially unveiled at the Thailand Auto Show, the representative of the Southeast Asian market. This is only the first step to go to sea, and the goal of the tank brand is to become the world's first luxury off-road SUV brand.
This world number one is really not just blowing, the tank has long thought of the route. As early as the tank brand establishment conference CEO Liu Yanzhao said that tanks to do a new category. This new category is embodied in intelligence. Off-road vehicles have always been heavy performance and light intelligence, and the new category of tanks is strong off-road ability and advanced intelligence. Tank 500 has NOH high-speed pilot assistance capabilities, is currently the world's most advanced driving assistance off-road SUV, coupled with comfortable and luxurious driving experience, this is the tank shouted out the world's first goal of the bottom line, such a comprehensive product only tanks have.
However, if you want to expand your territory in overseas markets, you must first firmly hold the domestic market. Tank 500 currently has more than 26,000 orders, which is the data screened by the manufacturer, which has eliminated invalid orders such as repeated bookings. Now manufacturers are not worried about not being able to sell, worried about whether they can deliver the car smoothly in the current global shortage of parts, but the problem of global parts shortage is not something that an automobile brand can solve.
In this case, the tank chose to prefer to deliver the car slower and lose some orders to ensure the quality of the product. And starting from the tank 500 to provide users with better service.
The price of the tank 500 is more than 350,000, which is more than 100,000 more expensive than the tank 300, and the user's requirements for the service will inevitably become higher.
Since last year, Tank is gradually establishing its own delivery center and experience storefront, and strives to provide users with services worthy of luxury positioning through new concepts and higher standards. They will assign a small team to each tank 500 owner to follow up.
Tank brand people often hang on the lips of a sentence is that the roll is healthier, the roll here is a positive roll, so that all brands are fully rolled up and the ultimate benefit is the user, so I like the attitude that the tank is not rolled up enough, I look forward to more Chinese brands rolling up together, sweeping the world.