Introduction: The rim has also begun to roll inward?
In recent years, the post-90s and post-zero generations have gradually become the main force of current consumption, so what points do young people pay more attention to when buying goods?
According to statistics, under the premise of life needs, the cost performance accounts for 49.7%, the quality accounts for 35.7%, and the appearance value accounts for 30.8%. In the car rim, the same follows this law.
Young people like cars that are suitable for multi-scene use, good quality and good looks, and the Kia K3 to be introduced today happens to be such a "three good students".
"Beauty" cultivates hard power
"Appearance is justice" is almost reflected in all aspects of The life of Generation Z, and the requirements and choices of young people for appearance are actually the display of their own lifestyle and values.
It is worth noting that the aesthetics of this generation of young people are different from those of the post-70s and post-80s, and they pursue youthful dynamics and personality.
The exterior design of Kia K3 just pokes at the aesthetic pain points of contemporary young people.
The "Tiger Whistle" front face formed by the large chrome mesh and the narrow headlights on both sides is not only imposing, but also highly recognizable.
The double waistline design and the through-line taillights at the rear of the car further improve the appearance of the whole vehicle, which is both fashionable and sporty.
Obviously, in the exterior design of K3, Kia has made a lot of efforts to cater to the aesthetics of contemporary young people, and when you enter the car, you will find that the "inner beauty" of Kia K3 is also very attractive.
The 10.25-inch suspension central control screen, full LCD dashboard, turbo air outlet, etc. greatly enhance the sense of science and technology in the car. And these popular elements are not a blunt patchwork, but a very layered superposition, making people feel warm and not lose grade.
In summary, it can be seen that Kia K3 has made great changes in both internal and external appearance, and such a Kia K3 also makes it difficult for contemporary young people not to be moved.
It's just that for a "three-good family car", if it only has a good appearance, but the practicality rating is not high, it is obviously not in line with the needs of young people at present.
Lean consumption normalization
Contemporary young people have passed the era of impulsive consumption, and their consumption is more rational and lean. They want brands to provide products that they actually need in different scenarios, and that every function is useful.
From this point of view, there are two places in kia K3 that surprised me.
First of all, the Kia K3 has achieved an entry-level high match. For example, the whole series is equipped with a 10.25-inch AVNT suspension touch display as standard, built-in Baidu intelligent interconnection system 2.0, supporting Baidu CarLife, Baidu navigation, voice interaction, voice control, remote control, QQ music, real-time information and other functions, so that drivers and passengers can easily realize the interconnection of people and vehicles. At the same time, the front and rear parking radar + reversing image + reversing side blind zone warning greatly improve the reversing vision, especially when encountering narrow spaces, can further help users clear the risk of blind spots, so that daily use of the car is more relaxed and convenient. In addition, the electric sunroof, multi-function steering wheel, LED headlights and other configurations directly raise the sense of vehicle grade to a level, completely poking at the pain points of young people's car habits, and also making the lowest model no longer a "chicken rib" like existence.
The second is the blessing of black technology configuration, such as Smart Key keyless entry and Button Start one-click start function, which can avoid the trouble of finding keys and have a more trendy sense of technology. Another example is the Baidu intelligent interconnection system 2.0 built into the central control, which can support voice interaction, voice control, remote control, Baidu navigation, QQ music, real-time information and other functions. The measured speech recognition speed and accuracy are ideal and the practicality is very strong.
It can be seen that Kia K3 not only looks good, but also gives enough sincerity in the configuration, and as far as possible to meet the current young people's diversified needs for car configuration.
But kia K3's pursuit doesn't stop there.
The pursuit of excellence
Contemporary young people's fashion life picture book is full of personality, not afraid of expression, especially when choosing a car, if the appearance is the first channel of personality expression, then the power output is the best solution for young people to show their personality in the driving scene.
Kia K3 offers two powertrains, the 1.5L model uses a gamma 2-generation 1.5L engine, matched with the IVT intelligent stepless transmission, and the fuel consumption of the 100 km comprehensive working condition is only 5.1L, even lower than the Corolla known for its "fuel economy" (1.2T Corolla fuel consumption is 5.4L/100km).
The 240T GT-Line model is equipped with a 1.4T-GDI "Ward Top Ten" engine, the maximum power is 95.6kW, the peak torque is 211N·m, the actual driving gives people a strong power output, especially the response speed of several pieces of low torque range and the outbreak of smoothness, quite a bit of performance car taste, and the comprehensive fuel consumption of 100 kilometers is only 5.3L, achieving a balance of strong power and low fuel consumption.
At the handling level, the kia K3's steering feel is also quite good, the trail of the car can be satisfactory, even if the high-speed lane change, the support of the suspension will not catch the driver off guard.
Therefore, it can be seen that the Kia K3 is not only a good-looking urban commuter scooter, but also has a certain driving pleasure, coupled with low fuel consumption, which can fully meet the KPI of young people's practicality.
Drip
Words
Kia not only has a highly competitive and perfect system and high-quality development of growth capabilities, but also has a deep insight into the domestic market demand, flexible adaptation of the strategy, so as to tailor the best quality products for Generation Z. Kia K3 combines hardcore advantages such as high value, high configuration, high performance and low fuel consumption, and it is Kia's high-quality "three good family cars" specially built for young people, which is seamlessly connected with the needs of young people's cars.