April 8 news, IDC Japan released Japan's fourth quarter 2021 device shipment statistics report, the Japanese wearable market in the fourth quarter of last year has shrunk, Apple Watch with 70% market share of the first place.
For a better synergy experience between devices, consumers often tend to buy family bucket products of the same brand. IDC data shows that in the second quarter of 2021, the iPhone was the best-selling mobile phone in the Japanese market, and the Chinese brands that attacked the city abroad became "Others".
This is still the market share list in the second quarter, if it is the fourth quarter after Apple released the new iPhone, Apple's share will be much higher. In the top five lists, Apple and Samsung have more competitive wearable devices.
Japanese mobile phones are usually bound to operators, operators have a very strong right to speak, and it is difficult for domestic brands to obtain high market share after coming in. Huawei and OPPO have good smart watch products, but it is difficult for them to enter the Japanese mobile phone market that is deeply bound to operators. Since the market share of mobile phones is not rising, their wearable devices are more difficult to gain the favor of Japanese consumers.
On the other hand, Apple is a relatively small number of manufacturers who vigorously develop smart watch devices. That's because the Apple Watch hardware itself offers enough profits. Many Android mobile phone manufacturers have a hardware profit margin of no more than 5% on the mobile phone, and most of the money is made by Internet services.
On the mobile phone screen, consumers can also relatively easily accept the manufacturer to display advertisements in a certain area of the screen. On the smart watch screen, the screen is only a little bigger, and consumers have less patience with the ads on the smart watch, so that some Android mobile phone manufacturers cannot create enough profits and will not invest a lot of money in smart watches and other devices to develop.
The Japanese love small mobile phones, which is related to the long commute characteristic of its urban circle, where people need to control the phone with one hand when squeezing the Shinkansen. When commuting on the Shinkansen, it is also relatively easy to control the smartwatch. Apple Watch can synchronize the audio content played on the iPhone, hear a favorite song on the commute, Xiao Lei will not take out the phone to add the song to the collection, but use the watch to facilitate operation, the use of experience to improve a lot.