In recent years, major manufacturers have actively deployed in the field of health management, and smart watches have become a popular product in the wearable market. As more and more manufacturers enter, the chip technology, display technology, and sensor technology of smart watches are constantly improving, and the overall performance and functions have been significantly improved, making the user experience better.
In February this year, the smart watch market was cold, and sales declined. According to the data of Whale Staff, in February this year, the cumulative sales volume of smart watches on online integrated e-commerce platforms (including Tmall, Taobao and JD.com) was about 1.14 million, a year-on-year decrease of 33%, and the cumulative sales volume was about 1.1 billion yuan, a year-on-year decrease of 18%. Among them, JD.com is the main sales channel, accounting for 64%.
*The data comes from Whale Staff (obtained and counted from public sources, and the data is for reference only)
Judging from the brand sales data, Huawei, Apple, and Xiaotiancai in the domestic smart wearable market rank among the top three, with market shares of 34%, 31%, and 8% respectively. In addition, the German brand DOSMET and the domestic brand Bolley Banner also performed well, with sales increasing by 1,565% and 233% year-on-year, respectively. It can be seen that the smart wearable market is fiercely competitive, and the trend of brand diversification is obvious.
*The data comes from Whale Staff (obtained and counted from public sources, and the data is for reference only)
Among them, the mid-to-high-end market of 600 yuan and above is dominated by Huawei and Apple. Huawei's sales reached 360 million yuan, with a market share of about 32%, showing its deep market foundation and consumer recognition. In the context of the increasingly fierce competition in the smart watch market and the influx of major giants, it is the key to give priority to building their own technical barriers to win market share.
*The data comes from Whale Staff (obtained and counted from public sources, and the data is for reference only)
It is worth mentioning that children's smartwatches also perform well in the market.
Judging from the list of hot-selling products on the Jingdong platform, children's smart watches account for 40% of the list, becoming a force to be reckoned with in the market. The monthly sales volume of the Little Genius model in Q2A is about 25,000 pieces, and the monthly sales volume of the model Q1R is about 12,000 pieces. It is foreseeable that the children's smart watch industry is expected to continue to maintain a rapid growth trend, and the market scale will be further expanded.
*The data comes from Whale Staff (obtained and counted from public sources, and the data is for reference only)
At present, the development of the smart watch market in February is sluggish and the competition is very fierce, and we will continue to monitor whether there are any changes in the peak sales month in the future.
The data of Whale Staff comes from public channels, and the data acquisition and statistics may be incomplete, which is for reference only.
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