On November 30, 2021, after several days of discussion, Zhu Jinxiu's mother and son issued a notice of "Announcement of the Closure of the Yangliu County Store| although there are still many stories that have not been finished..."
The number of readers within 1 day of the announcement is about to exceed 100,000, which has provoked the circle of friends to continue to brush the screen. Why does the closure notice of a small book bar attract so much attention? What is the magic of it?
All this also began with the hostess of the innocent era, Zhu Jinxiu.
▲ The hostess of the age of innocence - Zhu Jinxiu
Zhu Jinxiu, born in 1955, a native of Wenzhou, was admitted to the Department of Foreign Languages of Xiamen University in 1979 and stayed on to teach after graduation. In 1987, he was transferred to Hangzhou Business School as an English teacher. In 1999, he suffered from colon cancer and founded the book "The Age of Innocence" in 2000.
In the past 22 years, the Innocence Age Book Bar has become a cultural landmark in Hangzhou, and Zhu Jinxiu has gradually transformed into the hostess of this "cultural salon".
▲Innocence Era Book Bar (Gem Mountain Shop)
For Zhu Jinxiu, in her life, she has to mention her husband, who was the dean of Zhejiang Literature College and is known as the "pusher of Zhejiang literature".
▲ Sheng Zichao and Zhu Jinxiu husband and wife in the age of innocence book bar
"Zichao is a literary critic who is committed to building a team of young and middle-aged writers in Zhejiang with the skills of literary scholars..." After the winter jewel mountain is experiencing a rain, the light is shooting down from the gaps in the dense leaves, illuminating the shade of the tree with a light veil-like mist.
▲ In January 2022, after the winter jewel mountain is experiencing a rain, in the Innocence Age Book Bar, Zhu Jinxiu is telling the story of her entanglement and entanglement with the "Age of Innocence".
In 1999, she was diagnosed with middle- and advanced colon cancer, and doctors said the success rate of the operation was only 50%. "That day, when I was pushed into surgery, Zi Chao took out his pen and quickly wrote down the elegy: reminiscing about the past, remembering his beloved wife, life is boring from now on; thinking about tonight, thinking about the ultimate, and wishing to be a husband and wife again in the next life." Yokozuna: Life and death in love. The operation was successful, and Zichao gave me the link, which many people said was unlucky, but I felt that I cherished it and collected it. ”
After the successful operation, Zhu Jinxiu felt that every day she lived now was earned, and she desperately wanted to do something to fill the energy that her husband had nowhere to release, and also wanted to leave a "place to find me" for him.
After hearing Zhu Jinxiu's idea of opening a book, Sheng Zichao and his relatives and friends around him did not agree.
There are two general reasons, one is that she is a cancer patient, afraid that she will affect the body because of too much work, and the other is because "book" represents quiet, "bar" represents noise, the two contradictory, so the book bar should not be opened.
Zhu Jinxiu thought that since she could face life and death with a good view, she could also calmly face the difficulties and failures of the book bar, and said that the book bar was not easy to open, and those who were good to open were definitely opened by others, and it was precisely because it was not easy to open that it was her turn to open.
"I saw an interview article with Lu Guanqiu at that time, which probably meant that if there was a 30% chance of something, it didn't have to be tried, 50% to try, 70% to give up, 100% not to do it." However, Zhu Jinxiu was indisputable in the voice of all the people's opposition.
Zhu Jinxiu was very stubborn, and he had an unpleasant quarrel with Sheng Zichao for a few days. One day, Sheng Zichao came home from work and saw Zhu Jinxiu and said: I hate it when I see your book. Zhu Jinxiu listened to the grievances and cried incessantly, and the helpless Sheng Zichao had to let her friends comfort her.
It was useless for others to come to comfort them, and finally the writer Wang Xufeng came. He said to Sheng Zichao, in fact, Jinxiu wants to open a book is not necessarily a bad thing, one can divert her attention to the disease, she can be rational and restrained by the pain, presumably for this matter is also, doing what you want to do is also good for the body; second, tea and books are close to people' things, and it is not impossible to open a book bar.
"Wang Xufeng was the only one who supported me to open the book bar, and he did the first lecture of the book bar, and he helped me a lot in the book bar." Later, Wang Xufeng also wrote an article from a female perspective about Zhu Jinxiu's opening of the book, which made her very moved.
On the night of her 45th birthday, Zhu Jinxiu wrote an article titled "I want to open a book," she wrote:
"In my mind, this book bar should be a fashion culture and leisure place where book culture and bar culture merge into one." There should be a long row of bookshelves standing on top of the sky... There should also be a consignment window for old books, waiting for them Bó Lè ... There must be a casual bar, thirsty and hungry, drink a cup of tea and eat a snack... I also want to have a corner where people like me who like foreign languages can communicate and learn... I wanted my bar to have a place where my friends and my guests could gather—have a birthday party, a nostalgic party, a keynote lecture..."
▲Published in the "Qianjiang Evening News" on September 25, 2000, "I want to open a book"
Zhu Jinxiu expressed in the text what she thought the book bar should be, the layout, space, atmosphere, "Up to now, the construction of the book bar is done with the template in the article at that time, and it can be regarded as not forgetting the original intention." ”
After that, Sheng Zichao also agreed to Zhu Jinxiu's idea of opening a book bar, took out all his savings, and with the funding of three friends, on September 28, 2000, a small book bar opened in the corner of Wensan Road.
▲ On September 28, 2000, a small book bar opened in the corner of Wensan Road.
▲It was not long after its opening in 2000
Zhu Jinxiu named it "The Age of Innocence", which means: "Material society still yearns for the age of innocence." Writer Yu Hua also quipped: "Splendid embroidery is a book born of illness." ”
After the opening of the book bar, Zhu Jinxiu has been exploring the way of doing business. At that time, Sheng Zichao gave lectures for several days at the Sanlian Bookstore, which was then located at the intersection of Hangda Road and Xixi Road.
▲ Book bar designer Qiu Yu photographed in the autumn of 2000
One day, her leader said to her: "Splendid, Sanlian Bookstore has been chartered by your family!" Zhu Jinxiu suddenly realized that her husband's literary resources could be used in the book bar.
At that time, Zi Chao, who was the dean of Zhejiang Literature College, also immediately gathered the literary atmosphere of Hangzhou, and cultural celebrities such as Yu Hua, Zhang Kangkang, Chen Zhongzhong, Ah Lai, Mo Yan, Beidao, and Fang Wenshan all gave lectures or cultural salons in the innocence era.
In 2007, due to the sharp rise in rent and the construction of Wensan West Road the following year, the innocence years lost money for months. Friends suggested that Zhu Jinxiu seek help and support from government departments.
She wrote a letter to the city leaders at the time, detailing her experience, the significance of the book bar, and the current development dilemma and possible future.
Because of her persistence and the culture of the book bar, the municipal leaders approved the "should be supported" and asked the relevant departments to cooperate.
On September 28, 2009, the Innocence Era Book Bar, as a cultural brand, was introduced to the Jewel Mountain by the West Lake and reopened. The book bar's signature "Age of Innocence" was written by artist Han Meilin, and the couplet that welcomed guests was sent by Mo Yan. The age of innocence has slowly become a cultural landmark that Hangzhou has to mention.
▲ Zhu Jinxiu once wrote: "The sign of the book bar is the 'age of innocence' written by teacher Han Meilin, and this bright 'era of innocence' has led many people who love to read to climb up the stairs, and also led many cultural friends to visit the mountains again and again...
In February 2009, the Hangzhou Municipal Government submitted the text of the West Lake application and planning outline to the UNESCO World Heritage Center, and in September 2010, the International Council on Monuments and Sites sent experts to Hangzhou to conduct a field assessment of the West Lake application project.
According to the original plan, the experts originally only visited the West Lake, but later the experts temporarily decided to go to the Lingyin Temple to investigate. This can be anxious to spoil the people accompanying the Hangzhou Municipal Government, because the Lingyin Temple is said not to belong to the West Lake Monument Site, so it has not made careful preparations.
After visiting the West Lake, the experts passed by the innocent era book on the jewel mountain, originally only planned to stay for a few minutes, but they did not expect to be attracted by the cultural atmosphere and unique angle of this side, looking at the West Lake from the window of the innocent era, imagining whether the ancients also climbed the building and looked at the distance.
That day, Zhu Jinxiu's mother just moved, and waited until the four o'clock experts had not yet arrived, and she couldn't wait any longer, but she thought about whether it was a big event that benefited Hangzhou's culture or insisted on waiting.
Accompanied by Zhu Jinxiu, the experts and their party stayed for a long time in the age of innocence and gave a high evaluation, and later there was no time to go to the Lingyin Temple, and the delegation also successfully completed the task.
In 2011, the West Lake application was finally successful, and the innocence era made an important contribution to the cultural construction of Hangzhou.
In May 2012, Sheng Zichao was found to have metastasized laryngeal cancer and had spread throughout the body. To open shops in the mountains and handle the necessary items, you must carry "human flesh".
In the last period of his life, Sheng Zichao still couldn't rest assured of books. But he was weakened by illness and could no longer step up the 236 steps on jewel mountain. Therefore, Zhu Jinxiu found 4 big men, made bamboo chairs into palanquins, and carried her husband up the Jewel Mountain.
After that, Zhu Jinxiu put the computer on the side of the desk, accompanied Sheng Zichao step by step, taking care of her husband while remotely controlling the daily activities of the book bar.
The illness of the lover made the affairs of the book bar all weigh on Zhu Jinxiu, and slowly, the problem encountered by a book bar was finally like the last straw that crushed the camel, Zhu Jinxiu was exhausted, and helplessly called his son Shengsha.
When he received a call from his mother, Shengsha was on a business trip, and when he heard his mother's overwhelm, he only said "Wait for me to come back and deal with it." Her son's words deeply warmed Zhu Jinxiu and made her feel that she had something to rely on.
Born in 1987, after graduating from the science department of finance, ShengSha was engaged in the securities industry that was booming at that time, and his mother also thought about letting him take over the book, but he said that he was not interested, and his mother was no longer reluctant.
In 2013, Sheng Zichao passed away in the company of his wife and son, and Shengsha also resigned and went home to help his mother Zhu Jinxiu take care of the books.
▲ Book bar less master Shengsha
Perhaps under the influence of her parents, the grand mansion in her mother's eyes is very thoughtful and leisurely. "When I was doing a review of the previous book bar, my assistant wrote a title for the public account, to the effect of "What did Bai Juyi and Su Dongpo, the two old mayors, do in Hangzhou?" As soon as I saw which could work, I first changed it to "The Fate of Su Dongpo and Bai Juyi, two old mayors and Hangzhou". ”
Shengsha is still not satisfied with the title. He was thinking on the way home from work, thinking about it when he got home and closed the door. I don't know how long later, the closed door opened, and Shengsha came out: "Mom, how about "Frustration is Poetic"? Zhu Jinxiu felt very good when he heard it, and he also felt his son's indifferent disposition.
With the efforts of the mother and son duo, the innocence era adhered to the development of "innocence", "we do not seek to make a book bar to get rich, but we feel that a city should have a spiritual and cultural homeland." ”
As the name of the age of innocence grew louder, trouble ensued. First of all, many companies wanted to cooperate with the innocent era, but they were rejected, the reason is naturally to retain the independent consciousness of their own book bar, so as not to be disturbed by the outside world.
The prime location of innocence in Gem Mountain is also coveted by many people, and seeing that the lease is about to expire, the department in charge says that it can only be signed on a monthly basis now, and after the contract arrives, it will be openly bid for the public.
▲The lake and mountains outside the window of the innocent era are picturesque
But Zhu Jinxiu understands that "outside enterprises are often tens of millions of dollars, and the power of capital is difficult to resist." She constantly contacted the department in charge to contact whether she could continue to renew the contract and sign the contract on an annual basis, but no one responded.
After that, the responsible department said that it was possible to renew the contract, but it was necessary to ensure that the annual tax source of the innocence era reached 10 million. Zhu Jinxiu understood that according to the business style of the innocent era, this was an impossible task.
But she still refused to give up until the last second, and finally wrote a letter to the then secretary of the Hangzhou Municipal Party Committee like a broken boat, stating the importance of the book bar to the city, and the leaders also recognized the cultural influence of the innocence era on Hangzhou, and agreed that Zhu Jinxiu would continue to sign contracts on an annual basis.
After the Gem Mountain store stabilized, Zhu Jinxiu and Shengsha planned to open a branch.
"The original intention of opening the bookstore in Willow County was to create a community bookstore that was as warm as home, and it explored many ways to recoup the rent in three or five years. But there are loopholes in the most critical issues of site selection, rent negotiations and renovations, and the impact of the epidemic has made the situation of bookstores worse. ”
▲ Innocence Era Book Bar Willow County Store
▲The second floor of the book bar
Zhu Jinxiu said that in the face of the current situation of the "net red economy", they have not thought about this road, but they always feel that "the more red and hotter things, often 'die' faster, the cycle is very short, shengsha and I like simple, long, thin water and long flow." "If you lower the standard and grade, it's better not to do it." ”
Therefore, after consultation, the Yangliu County store was notified of the closure of the store, and it was ready to officially close on December 31, 2021.
Who admitted but caused many people to resonate and regret, many people came to the store, "I thought it was to return the card, I did not expect that they were all here to do the card." Some residents in the surrounding area told me that I must open the book bar. "The day after the announcement of closure was the best day of the bookstore business in a year.
Lyricist Fang Wenshan heard the news that the Yangliu County store was going to close in the innocence era, and took the initiative to ask to come to the book bar to give a lecture to attract popularity.
▲ Fang Wenshan cheered up the Yangliu County store in the innocence era
With the joint efforts of all parties, on the evening of December 24, Shengsha, the owner of the book bar, issued a letter of thanks, saying that the Yangliu County store will not be closed in 2022.
Although the trees on the Jewel Mountain in winter are also full of life, the birds are chirping, as if to welcome the coming spring, Zhu Jinxiu and Shengsha are still continuing their "age of innocence"...
▲Mother and son duo in the age of innocence Book Bar Xiao Quan photographed on January 13, 2021
This article is based on Zhu Jinxiu's speech and has been reviewed by myself
bibliography:
[1] Zhu Jinxiu: Twenty years of innocence, living outside of two lives and deaths
[2] Zhu Jinxiu: A book on the shores of West Lake that takes you back to the "Age of Innocence"
[3] A frustrated farewell or a poetic continuation? The Age of Innocence: Physical bookstores break through the survival of cities
[4] Zhu Jinxiu: I opened the book to tell people that they can stick to this way of living
[5] Zhu Jinxiu: The love and fate of a book bar
Producer | First of all, Hongming
Edit | Yu Xin
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