Aurora, a self-driving car company founded by the former chief engineer of Google's self-driving car project, announced that its self-driving trucks and taxis will be offered to customers through subscriptions. Aurora doesn't expect to launch its self-driving trucks and taxis until 2023 and 2024, respectively, but the company is providing more details on how it plans to put them into commercial operations.
Aurora's trucking service will be called Aurora Horizon, and the company says it will provide "a reliable and scalable driver supply provided by Aurora Drivers" for trucking companies and private fleets. Aurora Driver is the name the company uses to describe the hardware and software it uses to enable vehicles to drive themselves under certain conditions.
A ride-hailing service called Aurora Connect will allow vehicles equipped with the company's Driver technology to integrate ride-hailing network software so it can be used as a taxi.
Aurora's customers will not be individual truck drivers or passengers, but logistics companies and businesses that operate fleets of taxis. In this regard, Aurora is trying to differentiate itself from other companies in the self-driving car space, which are seeking to become technology suppliers and fleet operators.
Aurora's decision to offer its self-driving vehicles through subscriptions is unique, but not entirely unheard of. Users of Aurora Horizon or Aurora Connect will have access to Aurora Driver, a mission control system called Aurora Beacon and a road assistance program and extended support called Aurora Shield, the company said.
Unfortunately, the company did not disclose the price of its subscription products.
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