30 yuan of milk tea can be drunk casually, but 15 yuan of members borrow everywhere; a pair of sneakers spent more than a thousand to think that they have made a lot of money, but fifty or sixty T-shirts are still more than three... This "exquisite and shrewd" concept of consumption is being accepted by more and more consumers and used in all aspects of life.
The same is true of buying a car. Four or five hundred thousand budgets go straight to luxury brands, and one hundred thousand budgets are compared to three, because there are too many choices for 100,000 yuan-level cars. In this rookie 100,000-class car market, there is an A0-class boutique small car, from the appearance to the configuration of the perfect fit in the new era of "exquisite and shrewd" consumption concept, is known as the high quality and price ratio synonymous. It is Dongfeng Honda LIFE!
What is sophistication? What is shrewdness?
Drinking 30 yuan of milk tea is exquisite, using the sweetness of milk tea to comfort the bitterness of work and life, and the so-called nothing that a cup of milk tea cannot solve. And 15 yuan members borrow everywhere is shrewd, spend a price to enjoy the resources of five platforms. Being able to get unlimited happiness in limited spare money, but also looking generous and not stretched, this is the new concept of consumption derived from the new era. Dongfeng Honda LIFE is to understand the consumer's exquisite and shrewd consumption concept, think of what the customer thinks and show it to the product.
In terms of design, Dongfeng Honda LIFE will be exquisitely interpreted to the fullest. In addition to the mainstream and fashionable design language, LIFE also adopts a dual-appearance design to meet the diverse aesthetic needs of users. Eye-catching LED headlights, sporty carbon-style front lip and rear spoiler, give an urban sporty look, black wheel eyebrows, side skirts, as well as silver front and rear skid plates and aluminum luggage racks, creating a strong crossover style. In addition, the interior uses a color-block design to add a bit of vitality, and the soft fabric wrapping brings a textured comfort experience. Whether it is an urban white-collar city shuttle or a family user's wild trip, LIFE can not only be worthy of a formal dress, but also can be integrated into a happy and leisurely warm moment. Therefore, in the face of new era consumers, life's salty and sweet, cute and sassy characteristics fit their pursuit of exquisite, high-quality side.
In addition to the exquisite design, the cross-level configuration inside further reflects Dongfeng Honda LIFE's understanding of shrewdness. On safety, although LIFE is positioned as a small car of 100,000 yuan, it does not slacken in the face of safety. Six airbags, Honda SENSING safety supersensitive system and other higher value-added configurations are readily available, giving users sufficient protection and security. On space, although the body is small, it can't resist it inheriting the car-making thinking of the originator of Honda's MM concept, excavating the space to the extreme, breaking the fixed thinking of "wheelbase determines space". On comfort, mainstream convenient technology configurations such as one-key start, keyless entry, 7-inch LCD instrument, mobile phone mapping and so on are available to fully meet the diverse car scene needs of users in the new era.
It is worth mentioning that LIFE is equipped with a 1.5L Earth Dream engine, which has sufficient torque at low speed and does not show thin explosiveness at high speed. The addition of the CVT infinity gearbox makes the fuel consumption of LIFE 100 kilometers as low as 5.6L, and today's high oil prices can achieve a worry-free driving experience.
LIFE's fashionable, diversified design is exquisite, resonating with the user's aesthetics, and can embellish life; the strength of the product is shrewd, even if it is a car, the quality is not compromised, and it can experience all-round travel fun.
Behind the fit is the original intention
Dongfeng Honda LIFE meets the personalized car purchase needs of consumers in the new era with its cross-level out-of-the-loop configuration, which perfectly fits the "exquisite and shrewd" consumption concept and wins the favor of consumers. But the success of LIFE is not all due to the strength of the product, another big reason is that it can always maintain resonance with consumer sentiment.
In 1971, LIFE was born in Japan, and because of the growing demand for space for family cars, LIFE launched Honda's first four-door sedan and became one of the originators of Honda's MM concept. Honda then replaced life with an E07Z engine with stronger torque output characteristics, bringing consumers a better car experience. By 2003, the end of japan's rapid economic growth period, the traditional concept of "male outside, female inside" has changed, LIFE has insight into women's aesthetic needs, in the design style to take into account the cute style of women's preferences. So far, LIFE has continued to move towards a soft, refined, economical and practical path.
Until the 21st century, with the great satisfaction of material, the choice of models is more and more abundant, consumers are no longer satisfied with "owning", the pursuit of quality and the ultimate is their appeal. Therefore, Dongfeng Honda introduces the original local model LIFE into the Chinese market, inherits the Japanese LIFE exquisite car manufacturing concept, adheres to the user-oriented, and makes the product development and design concept closely related to the preferences of consumers in the new era. Not only that, LIFE advocates and leads the concept of exquisite life, and becomes the user's travel partner with a vibrant and vivid image.
Write at the end:
Insight into the changes in consumer demand in the new era, and the brand's understanding of users into product power, timely to the product, so that LIFE has a more prominent performance in the same level of competitors, to bring users beyond expectations of the car experience, this is a major embodiment of Dongfeng Honda's user first concept.
The all-round pursuit of refinement, quality and cost-effective LIFE is highly consistent with the "exquisite and shrewd" consumption concept of the new era, which is undoubtedly the best choice for consumers.