April 6 is the 12th anniversary of the establishment of Xiaomi. Today, in 2010, Xiaomi was officially founded in the Silver Valley Building in Zhongguancun, Beijing, and 12 years have passed in the blink of an eye. At that time, the author had not yet graduated from college, and it is estimated that many people in front of the screen have not yet graduated, have not yet taken the college entrance examination, and even have not taken the middle school entrance examination, and more than ten years have really been too fast. For Xiaomi, 12 years of time, from the "small workshop" of that year to today's China's top 3 mobile phone and digital industry giants, everyone basically watched Xiaomi grow up little by little.
Lei Jun also shared his mental journey on Weibo. "Twelve years ago today, a small company of more than a dozen people quietly opened in Zhongguancun..... At that time, none of us thought that Xiaomi could develop to today's scale. In retrospect, it's all incredible. The picture is at the front desk of our office at that time, look at the logo at that time." The Xiaomi logo of that year was still very "old" Chinese font, Lei Jun and several founders together to "cut the ribbon" for the office, suddenly felt that time flew by.
As for why it is called "millet", you may have heard some stories to some extent. On the day of Xiaomi's establishment, several executives drank millet porridge with employees, and the company, which had only more than a dozen members at the time, was called "Xiaomi". A very unpretentious name, who would have thought that one day it would become a giant crocodile in China's mobile phone industry? In the early days of entrepreneurship, Xiaomi, like many startups in Zhongguancun at that time, rented a very small office and stipulated that only economy class could be bought for business flights, and accommodation could only be in fast hotels.
At the beginning, Lei Jun invested 10 million yuan, which was undoubtedly an astronomical number at the time; but for making mobile phones, 10 million yuan was not too much investment. The rise of millet can be said to be a product of the times, lei jun's success is the gift of the times, in that era of Nokia, Motorola, HTC has declined, Apple iPhone has not yet been popularized, millet shouted out of the "born for fever" instantly touched countless players who love to play machines but have little budget.
Xiaomi's first-generation mobile phone crushed almost all the cottage machines on the market, larger than the iPhone 4S screen, the battery is larger, as long as 1999 yuan; Xiaomi 2 upgraded the Qualcomm quad-core chip, Xiaomi 3 upgraded the large screen, Xiaomi 4 is Xiaomi's first metal frame mobile phone, but also made the "austenite 304" farce, can be seen as the earliest use of information asymmetry marketing means. Until the Xiaomi Mi 6 generation, the glory is the real beginning.
Xiaomi 6 generation model is known as the most successful Xiaomi mobile phone ever, until now there are still many Xiaomi 6 "nail households" in the position, unless MIUI upgrade completely abandons the Xiaomi 6, otherwise old users will continue to use. Balanced configuration, there is no short board, the use experience is good, the appearance is good, and there is a generation of god U Snapdragon 835.... In 2017, that's enough.
Then the Xiaomi Mi 8 continued the glory of the Xiaomi Mi 6, and gained more word of mouth due to the increase in production capacity. Then, Xiaomi also released the first high-end Xiaomi Note series large-screen flagship and Xiaomi MIX series full-screen flagship, although it finally ended tepidly, but after all, it is the first step for Xiaomi to try high-end, which is still very valuable. Later things, everyone is more familiar with, Xiaomi adjusted the product line strategy, put the Redmi brand out alone, and concentrated on doing the digital series + MIX series of the two high-end plates, to the Xiaomi 11 series, Xiaomi 12 series, Xiaomi MIX FOLD, Xiaomi MIX 4, etc., after 2020, Xiaomi really embarked on the journey of high-end.
To some extent, the history of the development of Xiaomi mobile phones is the history of China's mobile phone industry. From the early years of the fierce attack on the cost-effective "make a friend in 1999" to the current force of 5,000 yuan + level, Xiaomi's growth is a story of breaking free from the "image of di si" and carrying the banner of Chinese mobile phones. So far, Xiaomi has gone through 12 years of journey, facing the environment of today's mobile phone market dividend fading and incremental stock change, Xiaomi has also lost no time in exerting its power in the AIOT field and laying out electric vehicles, providing more momentum for future development.
Along the way to the 12th anniversary, Xiaomi has become a Chinese mobile phone giant from a "small workshop", and the future is more promising.