Regardless of whether the folding screen is the ultimate form of the future smartphone, anyway, all brands in the Android camp except Apple are now entering this field. Except for a very small number of small brands that have not yet entered, the top Android brands have all entered. There are even brands that have been commercially used for several.
On April 6, JW Insights analyzed and predicted the folding screen market in 2022, and the data showed that the folding screen market will continue to grow in 2022, and the overall shipment volume may reach 17.8 million units. Among them: Samsung shipments of 13.9 million units, Xiaomi shipments of 800,000 units, OPPO shipments of 300,000 units, Vivo shipments of 200,000 units, Huawei shipments of 700,000 units, Honor shipments of 1 million units, other brands shipments of 900,000 units.
From the overall test point of view, Samsung is still the biggest winner in 2022, only its overall shipments can exceed 10 million units, in fact, the brand's shipments are even less than one million units. In fact, this situation is also very, after all, Samsung has a global market, and the price of Samsung Galaxy Z F series (clamshell folding screen) continues to explore, last year has been pulled down to about 7,000 yuan, this year is expected to be two days further lower. And this form of folding screen and the daily use of conventional mobile phones have the smallest difference, only one more open action, other aspects are basically exactly the same. The folding screen folding screen due to the huge difference between the inner and outer screens, in the operation of a certain amount of time to learn.
Judging from the predicted results, the honor performance is surprising, because only its overall shipments outside of Samsung may reach the 1 million level. Industry analysis This is due to Glory's determination to replace Huawei in the field of high-end business and become synonymous with a new generation of domestic high-end. This is very advantageous for Honor, but Honor needs another folding screen. Because at present, the Glory Magic V has not caused a lot of impact due to objective factors such as production capacity and price. In addition, Xiaomi experienced the accumulation and learning of the first generation last year, and the overall shipment volume this year will reach about 800,000 units.