> A glass of mist humidifier, courtesy of Alpha Design
Shenzhen, a city that was "designed". Under the guidance of design, Shenzhen has transformed and upgraded from a former "world factory" to a world-renowned "city of innovation" and "design capital". In this process, Shenzhen design is not only rooted in the local, but also oriented to the world and the future, and gradually formed a unique style of "localization" characteristics. From the 9th Shenzhen International Industrial Design Exhibition, we will be able to see that imaginative Shenzhen design institutions and designers are reinterpreting the relationship between objects and people with emotional design, breaking the boundaries of "impossible" thinking with different perspectives, and reshaping the urban design ecology with a spiraling upward trend of innovation.
On the top left> Time Kettle space-time kettle M2 real-time translation music true wireless headphones, Designed by Yichen for the picture
At the bottom left> Time Kettle Time Kettle Zero Translation Machine, designed by Yichen
Picture right> Fluorescent igloo hand warmer, alpha design courtesy of the picture
In Shenzhen's urban development path, where does the innovation of design come from? Looking back, "the original industrial design of Shenzhen came into being with the industrial chain of 'cottage culture', which is characterized by efficiency priority and full sharing of resources." From the perspective of the times, 'shanzhai' is not a derogatory term, it represents the efficiency spirit, rapid trial and error and iteration of the manufacturing industry in the early years, and is a grassroots heroic spirit of civilian subversion of the industry, which is fully amplified, inherited and then evolved into the prototype of modern innovation culture in Shenzhen. In the view of Zheng Bin, founder of Yichen Design, "When resources are fully shared, what is reflected in the design is a kind of machine sea tactics." This tactic is a 'multiple choice' for users, no need to consider what they like, designers will make all the designs they can think of, and then through their feedback to understand which design is right. Today, when blockbusters and boutique cultures are emerging in an endless stream, design has become a 'reasoning problem', a reasoning process that inputs all the constraints into it to find the optimal solution. ”
> Game handheld, courtesy of Alpha Design
In order to explore this process, Zheng Bin founded Yichen Design in 2012. In recent years, consumption upgrades have made more and more Chinese users no longer satisfied with doing "multiple choice questions" and began to aspire to products with more functional designs. "Design needs to define the relationship between people and things." Zheng Bin said: "Defining this relationship is really helping people to seek a different experience than before. Maximizing the product experience through design is not superficial in creating an appearance. For example, the best air conditioner is no air conditioning, only air; what I need is not this air conditioner itself, but through the air to give me a comfortable experience. ”
> NICEFEEL metal puncher, 21 grams design courtesy of picture
In 2019, zheng bin in the design of the Time Kettle (time and space pot) Zero translator, the overall appearance of the product is built into a card, the card and the host magnet together, when using the use of the pill shape host in the middle of the card, and insert it on the mobile phone can be translated. "Just because things are small doesn't mean they have to be well stored." If it is simply designed as a USB-shaped translator, it may not be easy to store it in your pocket after pulling it out. The card can be placed directly in the wallet like the ID card and bank card, which is very portable and anti-loss. More critically, communication is the basis of emotional links, and the design of the Zero translation machine connects people and things in a more convenient form, helping people to enhance the sense of communication experience in the scene, thereby encouraging people to communicate more and communicate more. "With its excellent design, Zero Translator has brought great convenience to people's travel or work, and has won many top international design awards, including Good Design in Japan and IDEA in the United States.
> Sacred Cow Fill Light, 21 grams of design courtesy of the picture
"Design has to be loved. In order to achieve this goal, whether in terms of appearance or function, it is necessary to try the design of "jumping out" to give life to the design. A by the design founder Yang Fan said. In 2020, he designed a desktop circulation fan for the life appliance brand LOFANS Longfei, with a simple and generous shape with two head shake mode and aromatherapy functions, which can bring users 4 dc bass winds, and realize the function and appearance of both online. "The general fan is adjusted by pressing the button, 'jumping' out of this design idea, and the knob design is selected." In my opinion, silicone is a textured, affinity material, so I made an orange silicone wrapping treatment at the knob. This treatment also adds to the fun of the product. Many parents say that when children use the fan, they always like to fiddle with this knob, just like a toy. It is this design that brings memory points to the overall design of the loop fan and builds a bridge of emotional links between children and the loop fan. ”
> Meow little smart cat litter box, 21 grams design courtesy of the picture
Yang Fan believes that industrial design should not stop there. "From the beginning of its birth, industrial design hopes to serve large-scale industrial production and let more people use this product. Therefore, it is more hoped that through the way of design, it will promote new technologies from the laboratory into the homes of ordinary people and bring convenience to their lives. In the design of the Mango TV TV box, he equipped the box base with a touchable remote control and created it into a work of art on the table. The built-in battery at the base of the box allows the remote control to be charged. At the same time, the magnetic function is built into the remote control, making it easy to store.
For the usefulness and ease of use of the product, Yang Yun, the founder of Alpha Design, has the same pursuit: "This is the essence of design. Behind the improvement of life and the convenience of life, the purpose of industrial design is to solve some pain points in the use of products in daily life. In 2021, he designed a dual-use temperature gun around the concept of "useful and easy to use", flexibly solved the limitations of the use scenario, and won the 2021 German Red Dot Award.
Picture left > Dining chandelier, A is provided by the design
Picture right> Bedside lamp, A courtesy of design
Picture left > hanging ironing machine, A is designed by the picture
On the right > smartwatch, A is provided by the design
When the dual temperature gun is used, the product cover can directly measure the forehead temperature, and the ear temperature can be measured by removing the lid, which can greatly improve the efficiency of patient screening. "When non-specialists use traditional forehead temperature guns, the results are often inaccurate because of the difficulty of ranging. More accurate underarm temperature measurements are inefficient. Combining the above, I designed a dual temperature gun that can measure both ear and forehead temperature. At the same time, in order to crack people's sense of fear and repulsion of the traditional temperature gun "pistol", in the design of the dual temperature gun, he reflected the professionalism of the product by using the plug design of contrast medical blue. The fuselage head is designed to be ergonomically curved, and the tail is designed to be straight, making the thermometer beautiful and easy to operate, and to a certain extent increasing the comfort of the audience.
Picture left > high-end stir-fry machine, A is designed by the picture
Figure right> Tabletop puncher, A is designed to provide a picture
> Lofans Longfei desktop circulation fan, A is provided by the design
In the view of Su Bingyun, co-founder of Twenty-One Gram Design, "the designer is actually a translator. We present the functions and connotations of the product more simply and clearly in front of their eyes in a design language that users can understand. "In the meow small smart cat litter box designed in 2021, he created a set of personalized design language by analyzing the characteristics of cats, translating the safety and intelligence of the product more intuitively to the user, while improving the quality of life of pets and pet owners." We always refer to cats as 'cats' and sound like an alien species from mysterious space. So I used the capsule as an appearance, showing a futuristic and technological style. "Structurally, the cat litter box is designed with ABS material as a circular disassembly-free structure, and the fecal box is on the right side of the structure. This design not only can say goodbye to cleaning dead ends, but also prevent the growth of bacteria. After interconnection with the relevant APP, the cat litter box can also be operated remotely and the monitoring data can be monitored. The fully enclosed cabin design with high-precision sensor detection has the characteristics of small size, one-button operation process and manpower time, automatic cleaning of feces and garbage, and can better ensure the safety of pets.
> Toothbrush sterilizer, nine-o'clock design for illustration
Facing the future, what should Shenzhen designers do? "A designer must always maintain a state of acceptance of new things and new ideas, especially in Shenzhen, a city with rapid changes and development." Zhang Qingyong, founder of Nine O'Clock Design, said: "I often think about what the future state of life should look like. What kind of design should I make for the future? In my mind, the future and science fiction are roughly similar. Based on this, he designed the AR glasses T2 for Pacific Future Technology in 2019. In the design, the concept of "tide play" is integrated, so that AR glasses no longer give people the impression of "equipment" but a combination of technology and fashion. It can be as stylish as sunglasses and is naturally unobtrusive when worn.
> Luckin thermos cup, nine o'clock design for the picture
"A lot of design is actually deliberate, I hope that my design can be in a most comfortable, natural state, do not need to over-design the packaging." 」 Zhang Qingyong said. It is worth mentioning that the AR glasses T2 can also adjust the replacement of the headset assembly and provide customized myopia lenses, achieving a smaller and lighter experience; in terms of comfort, the eyes are ergonomically designed to adapt to most of the user's head and face shapes, bringing the ultimate comfort enjoyment, while the 3 color matching options add more fashion. With excellent design ideas, it has brought a lot of attention and considerable value to the future of Pacific, and won the "2019 Best Interactive Device Award" and "2019 CES Product Innovation Award" with this design, creating a new trend in the AR equipment industry.
The above content is from:
Art & Design 2021/11 Vol. 1, No. 263
Article / Zou Yuhan Zou Yuhan ;
Pictures / 9-O'clock, Innozen,
A by design Jau design, alpha design alpha,
Twenty-one grams of product design 21g design