The hottest project in recent years is the new energy vehicle, in front of him the Internet has to retreat, the BOSS of various companies is also spending huge sums of money to invest in new energy vehicles such as Xu Jiayin, and then lei jun. But at present, the most eye-catching achievement is The Gree boss Dong Mingzhu, who invested in the development of new energy vehicles has achieved very good results, and sales have been rising. This also made Liu Qiangdong Wang Jianlin breathe a sigh of relief, after all, when she first stepped into this field, Miss Dong almost planted her head.
Acquisition of Yinlong Automobile Company
She sells air conditioners, but with the country's vigorous development of new energy, Miss Dong believes that she is engaged in industrial manufacturing and can also enter the field. The proposal to acquire Yinlong Automobile Company was recently announced at a shareholders' meeting, which was opposed by other shareholders and the two sides quarreled. Since the company is not Dong Mingzhu alone, she can only give in temporarily, but this does not mean that she has stopped thinking.
Gree Group did not pass, but she should always be able to buy Yinlong Automobile in her own name and develop new energy. Then Dong Mingzhu took out all his wealth, but automobile manufacturing is not a small industry, and then with human feelings to pull Wang Jianlin and Liu Qiangdong, these two people are not cold to the automotive industry, but the other party is also called also always meaning, thinking that if the profit is good, if the loss is also regarded as a return of human feelings, play. In this way, the three raised 3 billion yuan of funds to successfully acquire Yinlong Automobile.
Dong Mingzhu is known as the Iron Lady in the mall, which shows her ability in business, and this time she seems to have lost her eyes.
Dong Mingzhu was deceived?
In the eyes of the outside world, Yinlong Automobile has independent intellectual property rights, the market value has reached more than 13 billion, Dong Mingzhu after the acquisition of its assets to sort out only to find that the company is not as good as imagined, the most valuable lithium titanate technology or spent 57 million US dollars to buy from other countries.
In addition to the company's internal management, a chaotic situation of arrears of wages and layoffs and suspensions is very common, and even his founder Wei Yincang took the acquired money and fled. It is no exaggeration to say that yinlong automobile company at this time is an empty shell. This also makes Dong Mingzhu become the impression of the outside world, and many people claim that he might as well go back to build air conditioners well, why take a trip to the new energy.
However, Dong Mingzhu became more and more frustrated and courageous, and with a wave of his hand, he directly opened the model of comprehensive acquisition of Yinlong, reorganized the group according to the management mode of Gree, and renamed it Gree Titanium; then sent a number of technical backbone personnel to study lithium titanate battery technology, which is bound to create a core technology belonging to Gree. Finally, after years of research, the core technology of lithium carbonate batteries has finally been successfully developed.
To know that the safety of new energy vehicle batteries is the most worrying problem for consumers, and Dong Mingzhu's research technology has never had a traffic accident caused by the battery since it was put into use, lithium titanate battery really does not fire and does not explode, it is no exaggeration to say that this is currently one of the safest and most cost-effective lithium batteries on the market.
Watching Gree Titanium apply so well in Gree Group, many consumers are also moved.
Market-oriented, successful
From 2020 onwards, Gree Titanium's sales volume in the national new energy bus has ranked in the top three, which is second only to BYD's sales data. By 2021, the data will continue to grow, with total car sales reaching 1813 units, a growth rate of 171%.
Seeing more than 1800 vehicles, many people feel that the data is not very high, but it should be known that the new energy vehicles launched by Gree are mainly buses, and the general family cannot use them. For those who have just entered the new energy automobile industry, this is already a good trend.
Gree, which once opposed Dong Mingzhu's approach, has now acquired nearly 1/3 of the equity of Yinlong Automobile; and the money that Liu Qiangdong Wang Jianlin once invested has not been lost, and as its market value has grown, they have also obtained more and more profits. For a while, the outside world no longer doubted Dong Mingzhu's voice.
Nowadays, in addition to new materials, the development of Gree Titanium New Energy Co., Ltd. also includes batteries, motors, electronically controlled charging equipment, intelligent energy storage system research and development, production and sales, and has set up industrial parks in many cities. It seems that in terms of industrial manufacturing, Miss Dong's vision and strength are leveraged.
With her own strength, Dong Mingzhu changed the perception of Gree Group and the outside world on her car building, and such a reversal is really painful.
Today's new energy market is very hot, which includes people who seriously develop technology to build cars, but there are also people who use policies to fish in muddy waters. But as more and more technology giants and industrial giants join in, this situation will also be changed, in the future development of independent technology is still the core element of the automotive industry competition, as for those who cheat subsidies, can only be eliminated by the industry and society.