Fruit powder home, professional Apple mobile phone technology research for ten years! Apple experts around you~
The style is novel, and the price is relatively low, so the consumer group of mobile phones is mainly young people in their twenties.
However, recently, with the topic of "why young people are reluctant to change their mobile phones" and "I, after 00, have not changed mobile phones for four years" on the hot search, it has aroused the resonance of many netizens.
According to the data released by the China Academy of Information and Communications Technology, in February this year, the domestic market mobile phone shipments were 14.864 million units, down 31.7% year-on-year. According to most netizens, the reason why they do not change their mobile phones is nothing more than two points: one is that the price of new mobile phones is becoming more and more expensive, and the other is that they feel that the functions of new mobile phones are not much innovative and cannot be interested.
In 2016, some people posted on the forum that their friends around them all changed three mobile phones a year, some people sighed, "Now changing mobile phones is faster than changing clothes", and some people expressed their panic on Weibo "How often do you change mobile phones to keep up with the trend". At that time, mobile phones were still a representative of "face" and "trend" for young people, and it seemed that they could not keep up with the trend if they did not change their mobile phones.
All of this has changed in recent years, according to a research report, from 2014 to 2018, consumers changed their mobile phones on average every year, but in recent years, the consumer replacement cycle has been extended to 28 months to 30 months. A mobile phone dealer who has been in the industry for more than 20 years lamented that "it obviously feels that mobile phones are not selling well now."
From a macro point of view, the reason why mobile phones are not easy to sell now is that the environment caused by the epidemic is unfavorable, "although everyone now has more money in their pockets than before, but in the past two years of the epidemic, everyone has spent more money, especially the more expensive electronic products such as mobile phones, if it is not just needed, it will basically not be changed again." The mobile phone dealer said.
After years of iteration, screen resolution, refresh rate, under-screen camera, folding screen and other technical points have gradually matured, no matter how loud the manufacturers said at the conference, consumers can perceive the improvement has not been large, can not stimulate the current consumers' desire to buy. Moreover, with the improvement of mobile phone materials, price increases have become a tacit secret of major mobile phone manufacturers. Some consumers complained that they used to spend 1999 yuan to buy high-end mobile phones equipped with the latest flagship chips, and now spend 1999 yuan, can only buy plastic mid-frame, performance is not as good as the old flagship, everywhere exudes a compromise atmosphere of mid-range mobile phones.
Although smart phones are about to "go to winter", some manufacturers have smelled the "spring" of the smart car and AR/VR industries and have "jumped ship".
Just like Apple's car project, although there are many challenges in fabrics, Apple's smart glasses equipped with a strong self-developed M2 chip and can support AR/VR dual modes have undoubtedly become the most important new products in the industry.
If the major mobile phone manufacturers want not to be eliminated in this competition, they can only break through from innovation, price, hardware and other aspects, after all, today's young people are not so good to be moved. Mobile phones are no longer a trend and face for them, but gradually return to their roots, just a tool. This also confirms that young people's concept of wealth is becoming more pragmatic and mature.
Where there is fruit powder, there is a fruit powder home, learn apple use skills, learn the latest apple information, please pay attention to: fruit powder home!