"Oil full" must be the most arrogant word at the moment!
In the face of soaring oil prices, many car owners lined up overnight to fill the whole tank of oil before each price increase, just to save dozens of yuan. What's more, they said that they can't afford to drive, so try to travel publicly. It is worth mentioning that Auchan Automobile actually "paid out of his own pocket", fired the first shot of the industry's oil supplement, and took the lead in launching 60 million liters of oil supplement benefits, helping oil prices return to the 7 yuan era.
So, what does "oil prices return to the 7 yuan era" mean?
Take the purchase of Auchan X5 as an example, the fuel consumption of 100 kilometers is 6L, if you drive 20,000 kilometers a year, the No. 92 oil is 8.7 yuan per liter, the total annual fuel cost is 10,440 yuan. After obtaining the 2000 yuan oil card, the actual expenditure is 8440 yuan, and the actual cost per liter of oil is 8440/1200 = 7.03 yuan, completely returning to the era of 7 yuan oil prices, and it turns out that this is the hard-core explanation of "oil prices returning to the 7 yuan era"!
This is not the end, if the new owner is a little luckier, draw 10,000 yuan cash oil supplement, it is not just a return to the oil price of 7 yuan era, but equivalent to a year's fuel cost let Auchan car package, think about it is stimulating.
In-depth understanding, it turned out that during the April period, consumers ordered Auchan X5 to enjoy 2,000 yuan cash oil card, and ordered Auchan X7 PLUS to enjoy 4,000 yuan cash oil card, and every weekend had the opportunity to draw 10,000 yuan cash oil supplement. Consumers can also participate in auchan auto cloud group purchase live broadcast room 5.5 yuan / 7.7 yuan seconds to kill 1000 yuan cash fuel card. In addition, Auchan Auto also brought 3 car purchase gifts including financial discounts, replacement subsidies, and 5 years of basic traffic free, and the benefits were full in minutes.
Behind the first crab eating, there is the support of thousands of users
All along, Auchan Automobile in the automotive circle is the "first person to eat crabs", dare to break the game, dare to go out of the circle, dare to fire the first shot in the industry, good at marketing innovation, well received by people inside and outside the industry, behind which there was the support of thousands of users.
According to the data, in 2021, auchan automobile annual sales of nearly 230,000 units, an increase of 49% year-on-year, ranking in the top 10 of Chinese brand sales. Among them, the sales volume of Auchan X7 by the end of 2021 exceeded 210,000 units, and the sales volume of Auchan X5 exceeded 130,000 units by the end of 2021, which shows its popularity.
In addition to the proud sales, Auchan Automobile has always taken "maximizing user value" as the source of all actions, from the industry's first "double insurance and double exemption" policy, to the industry's first respect for membership system to run the service through the whole life cycle of "selection, purchase, use, repair and exchange"; from inviting 100 users to walk into the Great Hall of the People, participating in the Oushan X7 listing conference, to each station "super tester" is personally verified by the user every inch of the strict quality of the product... As long as it is beneficial to the user, Auchan Automobile is always willing to be the first to do it.
The "explosive manufacturing instrument" is not accidental
As we all know, Auchan Automobile has given birth to Auchamp X7 PLUS, Auchan X5 and other explosive models, and the Auchan Z6, which has just appeared, is full of explosive potential. In the author's opinion, the "explosive manufacturing instrument" is not accidental.
"High-performance intelligent control Damei SUV" Auchan X7 PLUS continues auchan X7 with a new natural aesthetic design, equipped with Blue Whale's new generation NE1.5T high-pressure direct injection engine + Blue Whale 7-speed wet dual-clutch transmission, intelligent configuration is fully advanced, wide space leading the same level, can be called a must-have for family travel.
"Super Sense New Sports SUV" Auchan X5 was born for the extreme, with track mode, no wheat on-board KTV, face recognition, clairvoyant downwind ear "four peer unique" and 0.30Cd ultra-low wind resistance, a new Blue Whale NE1.5T engine, a new plastic light design concept, 40 decibels idle working conditions, equipped with Qualcomm Snapdragon 8-core car chip OnStyle3.0 intelligent ecosystem "five peer leaders", setting a new benchmark for the value of 100,000 mainstream SUVs.
There is also the first "automotive robot" Auchan Z6 equipped with a smart happy cockpit, with a speedy, fun, open OnStyle5.0 intelligent car operating system, as well as the industry's first intelligent outside voice control, remote valet automatic parking, integrated adaptive cruise system, three-in-one super paddle and other high-tech configurations, breaking the perceptual boundary, linking infinite scenes, giving happiness more imagination, and making the car a third living space outside the work and family scenes, giving people unlimited expectations.
Write at the end
In the face of soaring oil prices, Auchan Automobile "out of its own pocket" and launched a massive oil supplement, which is undoubtedly a real benefit for people who have the intention of buying a car. At the same time, the marketing of Auchan Automobile is worth learning from peer brands. The author believes that only by paying close attention to product strength at the same time, let users harvest a sense of value, harvest happiness, and make car life more beautiful, is what every car brand should practice, this marketing, I give Auchan Auto 9 points, less than 1 point afraid it is too proud!
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