With the elimination of space barriers and the enrichment of emotional cores by artistic content through technological interconnection, the online live broadcast program "Art Up and Forward, Monday Non-stop Performance Series" launched by Jiukeshu (Shanghai) Future Art Center has been broadcast since March 28 and will continue until the theater reopens.
Condensing positive energy in the prevention and control of the epidemic and inspiring the confidence of the public in fighting the epidemic, as a cultural landmark of Fengxian New Town, one of the "South Shanghai Art Business Cards" and one of Shanghai's "Five New Cities", the "Art Rising Forward • Monday Non-stop Performance Series" launched by jiukeshu (Shanghai) Future Art Center covers the literary and artistic festivals where masters and masters from various fields gather, the selection of classic plays sung by powerful musical theater actors, and the classical concerts performed by young musicians, in order to integrate into a special period to heal people's inner streams. Enrich and nourish the spiritual and cultural life of the masses with high-quality artistic masterpieces.
At the same time, led by top artists and representative inheritors in various fields of culture and art, a large number of young artists actively participate in the display of the essence of musical theater, instrumental music and other works, convey love and strength, spread humanistic feelings, and accompany people to "art" to move forward.
When the audience is temporarily unable to enter the theater, let the quality works go to the cloud and maintain an emotional connection with people
Since its official operation in October 2019, Nine Trees has soon pressed the pause button due to the impact of the epidemic at that time, and since then it has begun to think about the possibility of online and offline linkage, actively incubated the "Monday Musical" concert live broadcast column, and changed The Sunday Off into Sunday OnAir on Monday, which is the customary "recess day" of the theater, bringing an online viewing experience that is almost live. After two years of exploration and growth, in the face of similar shutdowns, Nine Trees has been able to face the challenge more calmly, and began to prepare a series of online content such as video material integration, theater beauty shooting, and "Theater Exploration" column updates when the performance was initially suspended, hoping to maintain a close emotional connection with the public audience when they could not enter the theater.
At present, the "Art Up And Forward • Monday Non-Stop" musical drama pure edition special return has been fully broadcast, "Phantom of the Theater", "Mamma Mia", "Murder Ballad" and other hot drama excerpts are burned, pop, jazz, rock, fairy tale and other different styles collide, causing heated discussion among the audience. The "Future Masters Series" has also been launched one after another: from the world award-winning "00" young conductors and the neoclassical chamber orchestra concert, to the bel canto solo aria classical music brilliant and fragrant; there are piano, violin, double bass, accordion, cello and other forms of tacit cooperation, there are also piano solos with interesting explanations.
"Nine Trees "100 People and 100 Future Masters" Series of Concerts provides a platform for a group of music students with excellent professional achievements and awards at home and abroad to exchange and grow, show their talents and realize their dreams, aiming to incubate young artists, promote the development of their artistic paths, and push open the door to becoming "future masters". The series is also a public good, providing the opportunity for the public to enter the theater and learn more about classical music; so far, the 21 concerts have been almost full, leading to a new trend of cultural life.
In addition, a number of large-scale festivals with artistic height and cultural standards will also return to the scene.
National first-class actor Xi Meijuan and famous actor Hao Ping recited affectionate poems; Liao Changyong, president and professor of Shanghai Conservatory of Music, sang classic art songs; master tang Muhai conducted the Nine Trees International Philharmonic Orchestra, and performed world-famous songs with singer Huang Ying, violinist Ning Feng, pianist Tang Beihua, singer Shadow and other well-known artists at home and abroad; as well as singer Wang Qi, who appeared on the 2021 CCTV Spring Festival Gala, Hailai Amu, a powerful music singer-songwriter, Chen Liang, a well-known burlesque actor and host in Shanghai, and Pan Qianwei also performed.
In the days when the curtain falls, it is also actively preparing for more future performing arts content
No matter how the external situation changes, high-quality performing arts content is always the core competitiveness of the theater.
2022 is the third year of nine trees operation, and despite the difficulties and obstacles along the way, it still dares to "go against the wind". In the days when the curtain fell, in addition to continuing to carry out the "Art Up And Forward • Monday Non-stop Performance Series Return" column before the resumption, Nine Trees was also actively preparing for more future performing arts content.
"Nine Trees Spring Music Season" will be the 38th "Shanghai Spring International Music Festival" festival, allowing the audience and music fans to spend the spring day of the world together; the newly hatched immersive interactive parent-child meal show will create an emerging parent-child play resort through the style of cross-border national tide and unprecedented participation; the concept of "Z SPACE") covers three series of "Land of Suspense", "Land of XR" and "Land of Dancing", all of which are subdivision themes planned for different vertical audience markets. The suspense drama "The Abyss" and "Labyrinth of Hearts"; the dance drama "Confucius" and "Du Fu" and other blockbuster plays are already on the pending list. In addition, relying on the unique advantages of the ecological theater, Nine Trees has continuously upgraded and planned outdoor cultural and entertainment activities such as "Summer Night Galaxy Dream Making Project", "Good Luck Market", "Nine Trees Pop Music Blind Box", "Open Air Movie" and so on.
In the future, Nine Trees will make every effort to create an all-weather non-closing artistic atmosphere, as well as new consumption scenarios that integrate catering, culture, cultural creativity, leisure and other formats, and through the innovative XR Science and Technology Theater linkage online and offline, refresh the audience's imagination of the future theater, show Nine Trees' broad vision and diversified layout in creating the entire industry chain of performing arts, and help Fengxian New City's positive posture in cultural construction.
Courtesy of the theater
Author: Jiang Fang
EDIT: Wei Zhong
Editor-in-Charge: Shao Ling
*Wenhui exclusive manuscript, please indicate the source when reprinting.