Let's start with a question:
How long have you not changed your phone?
A year? Two years?
Or longer?
Are there any plans to change to a new phone?
In recent days,
The conversation about mobile phones heated up.
There are media reports,
Recently, domestic mobile phone shipments have shown signs of continuous decline.
According to data released by the China Academy of Information and Communications Technology,
In February this year,
Mobile phone shipments in the domestic market were 14.864 million units,
Down 31.7% year-on-year.
There are also data showing that
At present, the average replacement cycle of mobile phone users around the world exceeds 31 months.
Among them, the Chinese user is 28 months,
Especially the younger generation that used to be keen to catch up with the trend,
Nowadays, the desire to change mobile phones is significantly reduced.
When a reporter interviewed, he found that
Many post-95s or even post-00s,
A mobile phone can be used for more than 4 years.
In the past, the "main force" of changing mobile phones,
Why is the pace of changing machines slowed down?
Mobile phones are no longer a matter of face.
More than a decade ago,
In the era when smartphones were not yet popular,
Who has a new smartphone,
it will cause people to watch,
It is indeed a very face-saving thing.
A lot of young people who are just starting to work,
Saved up a few months of income,
Will buy a new mobile phone first,
In addition to experiencing new features and new games,
It can also show their "hipster" identity.
There was even a boy who sold his kidney for money.
The extreme event of buying a new phone.
Today's young people,
It is no longer possible to do the "one body organ is equal to a mobile phone",
They don't even pay much attention to the new models launched by manufacturers.
It won't be like it was then,
Whether a key is placed in a reasonable position for a certain phone,
And on the Internet, it is red-faced.
With the increase in the popularity of Internet technology,
Mobile phones have become a "necessity" of life.
In the eyes of this young man,
Mobile phones no longer carry the function of "saving face".
Everyone's income is high and low,
But basically can afford to buy a mobile phone,
It's just a matter of how long you've saved money.
A new mobile phone,
It is difficult to fully demonstrate a person's true economic strength.
After returning to the original,
People pay more attention to the practicality of mobile phones.
Commonly used functions are just a few,
As long as they don't stutter,
Then there is no practical point in changing.
Broken screen?
Not having enough battery life?
Change one and use it again,
It's not impossible.
When the value beyond the value of the mobile phone itself is diluted,
The cycle of changing mobile phones has also been extended.
There is no such thing as a change
Enjoy the feeling of advanced technology.
With the development of technology entering a bottleneck period,
Touched the ceiling of mobile phone innovation,
There are few transformative functional innovations.
Some manufacturers "squeeze toothpaste" type of update iteration,
It is the screen to change the size,
CPU boost a little,
The camera is a little clearer,
A few more that seem cool,
Features that don't actually have many usage scenarios.
Still not satisfied?
Then add a few more shell colors.
This "tinkering" improvement,
It can't inspire young people to buy.
There is another reason:
Previous mobile phones come in a variety of shapes,
Both the screen and the keyboard have their own characteristics,
Meet the individual needs of young people,
And now the shape of the mobile phone is somewhat the same,
"A big screen" has become the mainstream,
If you want to talk about personality, you can only sigh.
No one's money is blown by the wind.
If you can't spend money on more practical uses and personalized experiences,
This year's budget-conscious young people,
There is no desire to pull out real money.
Young people are reluctant to change their mobile phones,
It also has a lot to do with the fact that mobile phones have become more expensive.
Before spending four or five thousand dollars,
You can buy the flagship of some brands,
Now don't spend seven or eight thousand, or even tens of thousands,
Don't even try to touch it.
Now spend the price of the year,
Basically buy a film full of "performance compromise"
Mid-range or even entry-level models.
Nowadays some industries are more or less,
Affected by the impact of the new crown pneumonia epidemic,
The income of many young people is also affected,
For old mobile phones, I will think "I want to use enough books",
For new phones, it will be natural
"Look up and down" and "think over and over again".
It's not worth the shot,
Then never shoot.
Should the phone be changed,
When to change?
It all depends on the appeal of mobile phones to consumers.
Mobile phone brands that target young people,
We should do our homework around the characteristics of the group,
Increase our efforts in innovation,
Seek breakthroughs in core requirements.
Otherwise not attractive enough,
When it can be changed or not,
Naturally, it will not be changed.
How often do you change phones?
How do you see this phenomenon?
Talk about the comments section.
The first day of March in the year of Nongyin
2022-04-01