Some first-line luxury brands still have high sales even if they cut corners, while second-tier luxury brands with strong power and high configuration are only envious. Luxury brands are divided into first-line and second-line brands, and ordinary brands also have them. You give consumers conscience, consumers tell you about the brand, the configuration of high power does not mean high sales, Chevrolet Mai Ruibao XL is the best example.
The total length of the Maribao XL is close to 5 meters, 200,000 can buy a 2.0T four-cylinder engine, the maximum horsepower is 237 horses, the maximum torque is 350 Nm, with 9-speed hand self-integration, 100 km acceleration for 7 seconds, this acceleration performance does not lose the steel gun performance car, if you feel that the acceleration is not strong enough, brush a first order, 100 km acceleration for more than 5 seconds, think about it, who else in the same price model is stronger than the power of the Maureabao XL? Unfortunately, a high power configuration does not mean high sales.
The data shows that in 2017, the sales volume of The Maribao XL in Chinese mainland was 41906 units, 45701 units in 2018, 48601 units in 2019, 51563 units in 2020, 52272 vehicles in 2021, and 6545 units in January-February 2022, of course, this sales include 1.5T and 2.0T. From the sales volume in recent years, it is not difficult to see that the Maribao XL is only 40,000 or 50,000 vehicles a year, so what about the sales of competitors?
From 2017 to 2021, Toyota Camry sold 827616 vehicles in Chinese mainland, Volkswagen Passats for 841668 vehicles, Volkswagen Maiteng for 929177 vehicles, Honda Accord for 958283 vehicles, and Maribal XL for 240043 vehicles. Whether it's power or configuration, the Maribal XL beats its peers and models at the same price, but what if that were the case? Sales are far inferior to competitors, what about good price/performance ratio? Chinese people buy cars, whether it is a luxury brand or an ordinary brand, many people only recognize the car logo.
Conscience can not be exchanged for high sales, cost-effective in front of the brand what is? Of course, The Maribal XL also has places that are not as good as competitors, such as space, although the length of the car is close to 5 meters, but the rear space is indeed not as large as some competing models, which is bound to affect sales, but there is a point, if the competitors have the same cost performance as the Maribal XL, even if the space is as large as the Maribal XL, the sales will not be worse, or even far higher than the Maribal XL, do you agree?
In fact, whether it is a luxury brand or an ordinary brand, the gap between first-line and second-line sales is obvious, and how much is conscience worth? This is the same as instant noodles, first-line brands sell expensive, the number of grams is small, sales are still very high, some second-line brands, noodle cakes are large, the taste is good, the price is still cheap, but what about sales? Sometimes it is like this, you talk about the brand, the other party talks about the cost performance, you talk about the cost performance, and people talk about the brand for you.