March 29 news, Douban released a report today that the private group will stop service on June 30.
On March 15, the official website of the Cyberspace Administration of China said that in response to the serious network chaos existing on Douban, a supervision group has been dispatched to Douban. Yesterday, Douban also issued the "Announcement on Further Strengthening the Special Action to Control the Chaos in the "Rice Circle"", shutting down 17 groups, including the Douban Free Word Cloud Base, the Douban Tea House, and the Douban Korean-style Kimchi Fried Rice Group.
Private groups do meet the needs of some users to speak freely, but they also breed some chaos. If Douban can't manage the chaos well, it can only shut down the group.
Douban is most well known for the film and television drama scoring business, but a single film and television drama scoring business can not bring higher profits to Douban, Douban has been exploring other forms of business. Forums, groups, and Tieba were relatively popular platforms on the early Internet. With the continuous development of technology, broadband speeding up and reducing fees, cellular networks are also evolving, users no longer lack traffic, users are flocking more to video and live broadcast platforms, and the traditional forum and group models are becoming more and more declining.
Shutting down the private group has advantages and disadvantages for Douban, the bad news is that Douban will definitely lose a number of users, and the good news is that after clearing some chaos, the community atmosphere of Douban is expected to improve. A good community atmosphere can increase the stickiness of users, and the number of daily active users can continue to increase.
Station B now has a registered user exam, in order to raise the threshold, not only to maintain a certain ACG atmosphere, but also to let users know the bullet screen etiquette, understand the community rules, so as to create a better community atmosphere. Users who really want to integrate into the B station will definitely do the community rules related topics with their hearts, do these topics correctly, and then do the subjects they are good at, and it is relatively easy to pass.
Users will cherish their accounts more, do not speak indiscriminately to lead to suspensions, because the cost of registering an account is relatively large, so that users will be more in compliance with community rules, speak can also reduce a little anger, as little as possible with other netizens spray.
Douban can also imitate the system of B station, in the short term, Douban's newly registered users will be reduced, but in the long run, Douban's community atmosphere will be greatly improved, the quality of comments will rise to a certain extent, is expected to attract more attention to the community atmosphere of users.