Seeing this title, I believe that some people will definitely complain, isn't Bora quite "visibility"? In addition, volkswagen dealers have not always been on the top, how can there be a huge discount?
Don't believe it, the current Volkswagen Bora offers are scary. Even so, in the case of new and old models sold together, and the terminal market has a large discount, the sales that once served as Bora are now not popular. According to the data, in the past six months, the sales volume has exceeded 20,000 units in one month, and recently it has fallen to 10,004 units (in February 2022, the data source is from the Association). Such a sluggish state, eight or nine is not far from ten is a problem with Bora's product strength.
From the perspective of product strength, the current Bora is based on the MQB-A1 platform, the size is comprehensively improved compared with the old model, the three-dimensional size of 4663x1815x1462mm wheelbase 2688mm, has reached the level of mainstream A-class sedans. In addition, the shape is also younger, at least not ugly in the "grocery cart". The main drags are the powertrain and interior materials and technology configuration.
First of all, speaking of powertrain, the current Bora is equipped with a 1.5-liter naturally aspirated engine, a 1.2T turbocharged engine, and a 1.4T turbocharged engine, for a total of three engines.
Among them, the maximum horsepower of the 1.5L engine is 113ps peak torque of 145N·m, matching the 5MT/6AT gearbox, the power performance is relatively weak, and the rapid acceleration and high-speed driving will obviously feel the acceleration effort and insufficient power reserve.
As for the 1.2T engine, the maximum horsepower 116ps peak torque 200N·m, matching the 7DCT gearbox, the speed of 2000-3500rpm can maintain a maximum torque of 200N·m, the daily commute before the acceleration has been significantly improved compared to the 1.5L version, the official 0-100km/h acceleration time of 10.4 seconds, the daily commute is decent, but the displacement is too small, high-speed driving will still feel insufficient power reserve.
Until the 1.4T engine has a good power performance, the maximum horsepower 150ps peak torque 250N·m, matching the 7DCT gearbox, the speed of 1750-3000rpm can maintain 250N·m maximum torque, compared to the 1.2T engine turbine intervention earlier, the official 0-100km/h acceleration time of 8.3 seconds, daily commuting has been a good level. In addition, high-speed driving will not feel obvious lack of power reserves, in addition to the dry double clutch is often complained about, the power performance has been impeccable.
But the problem is that the official guidance price of the Bora 1.4T model is 150,000 yuan - 157,000 yuan, counting the purchase tax and insurance, basically enough to buy Kia K5, Hyundai Sonata, Nissan Tianlai and other B-class cars with lower thresholds, their comprehensive product strength is better, and they also look more faceless than Bora, so we rarely see Bora 1.4T models in the streets.
After talking about the powertrain, let's take a look at The interior materials and technology configuration of Bora. Frankly speaking, compared with new cars such as golf, Bora's interior design is obviously outdated, and the other materials are more so-so, and the overall plastic sense is very strong, which perfectly interprets the eternal truth of a penny and a penny. At the same price, you can pick Changan Yidong PLUS, Geely Emgrand L, etc., which can surpass Volkswagen Bora in all directions, and can even be said to be hanging.
As for the technology configuration, it is even more the shortcoming of Volkswagen Bora. As we all know, Bora relies on the FAW-Volkswagen golden signboard, for a long time almost rely on feelings to realize, the scientific and technological configuration can save the province, even if the high-end model, it is not as cheap as a few tens of thousands of yuan of domestic cars, it is also the style of consistent reduction, many netizens spit on the car label value of tens of thousands.
Nowadays, the concept of consumption has changed, and young users are no longer superstitious about joint venture brands, especially models like Bora that are not sincere enough, which should naturally be eliminated by the market and the times, and the so-called survival of the fittest is this truth. Perhaps FAW-Volkswagen is aware of this problem, the 2022 Bora will soon meet with consumers, and the details of the headlights of the new car have been slightly adjusted, but the overall look is still a little out of touch with the times.
Against the current boat does not advance or retreat, personally think that the 2022 Bora upgrade is still not obvious enough, this kind of painless upgrade, said good to hear is to keep pace with the times, said bad point is squeezed toothpaste adjustment, eager to return to the era of lying to make money. If Bora still relies on the old and sells the old, I am afraid that it will only be drowned by countless rising "back waves"...
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