On March 28, Bubble Mart released its full-year 2021 financial report. According to the financial report, in 2021, Bubble Mart achieved revenue of 4.49 billion yuan, an increase of 78.7% year-on-year; adjusted net profit of 1.002 billion yuan, an increase of 69.6% year-on-year; registered members reached 19.58 million, and 12.18 million new registered members, a record high; in 2021, members contributed 92.2% of sales and a member repurchase rate of 56.5%. "IP+ channel" maintains a strong momentum, under the repeated epidemics, the performance of Bubble Mart in 2021 continues to grow at a high speed.
The report shows that IP is one of the core competitiveness of Bubble Mart. In 2021, the distribution of Bubble Mart's IP revenue is more balanced, the revenue of the 7 major IP has exceeded 100 million, the head IP has maintained its vitality to contribute revenue, and the new IP has shown a strong momentum of development. 2021 is the fifteenth anniversary of MOLLY, through the continuous launch of new products, cross-border joint cooperation, theme exhibitions and other operations, MOLLY still maintains a strong vitality. In 2021, MOLLY achieved revenue of 705 million yuan, an increase of 97.6% year-on-year. In addition, DIMOO and SKULLPANDA achieved revenue of $567 million and $595 million in 2021, respectively, an increase of 79.8% and 1423.8% year-on-year, respectively. The company's in-house designer team, PDC (Pop Design Center), has launched numerous popular IPs such as Little Sweet Bean and a new IP, Ono, which went public in October 2021. In 2021, Xiao Sweet Bean achieved revenue of RMB162 million, an increase of 458.1% year-on-year, and Ono's single series revenue was RMB52.2 million.
At the level of product innovation, in 2021, Bubble Mart will launch a high-end tide play product line MEGA treasure series. The MEGA series achieved revenue of RMB178 million, and the nine 1000% SPACE MOLLY series products released in June 2021 attracted a total of 8.7 million people to participate in the lottery. Mega Collection series focuses on "the first collection of young people", which has caused a super high degree of topic on social media, paying tribute to space MOLLY Yueyan of China Aerospace, SPACE MOLLY × Merrill Lynch Code jointly launched with Han Meilin, and SPACE MOLLY X EDG Knight Handmade jointly launched with the EDG team, which continues to break the circle and promote the continuous improvement of brand influence.
In terms of channels, after the listing, Bubble Mart is not aggressive in opening stores offline, and even if the cash flow is abundant, it has not chosen to open stores at a large scale and at high speed. In 2021, 106 new stores will be opened in China, from 187 at the end of 2020 to 288 in 2021, and the number and quality of stores have been fully improved. For example, Beijing Guomao Phase III store, Sanya Atlantis store, Chengdu Kuanzhai Alley store and the previously officially announced global flagship store on East Nanjing Road in Shanghai are all landmarks. In addition, in 2021, the Bubble Mart Universal Studios store and the Shanghai Disneytown store will also officially open. In addition to the refined operation of the new store, it is also constantly improving the quality of the old store, such as the Beijing APM store after the renovation of the eye.
In addition, the online channel developed rapidly, and the bubble mart box pumping machine achieved revenue of 898 million yuan, an increase of 92.6% year-on-year. The Jingdong flagship store and the Tmall flagship store achieved revenue of 143 million yuan and 599 million yuan respectively, an increase of 296% and 47.5% respectively year-on-year. Bubble Mart has achieved the first place in sales of Tmall's double eleventh toy category for three consecutive years.
While the rapid development of Bubble Mart's business, it is also committed to the promotion of china's original design in the world. In 2021, Bubble Mart's overseas business will expand steadily, reaching 7 overseas stores by the end of 2021. The first store in Europe, which opened not long ago, caused a long queue of local fans.
In 2021, the construction of the Bubble Mart offline park has also made substantial progress, after the Company announced that it has reached a cooperation with Beijing Chaoyang Park to create the first offline park using part of the park, and the feasibility study and conceptual design of the project have been completed. After the listing, Through large copyright cooperation, IP authorization, offline park, foreign investment, etc., Bubble Mart is building a more comprehensive and healthy business framework with IP as the core.
Upstream journalist Gu Li