On March 28, 2022, Bubble Mart released its full-year 2021 financial results. According to the financial report, in 2021, Bubble Mart achieved revenue of RMB4.49 billion, an increase of 78.7% year-on-year, and adjusted net profit of RMB1.002 billion, an increase of 69.6% year-on-year. The number of registered members reached 19.58 million, and the number of new registered members reached a record high of 12.18 million. In 2021, members contributed 92.2% of sales, and the member repurchase rate was 56.5%. "IP+ channel" maintained a strong momentum, under the repeated impact of the epidemic, the performance of Bubble Mart continued to grow rapidly in 2021.
IP is one of the core competitiveness of Bubble Mart, during the reporting period, Bubble Mart IP revenue distribution is more balanced, 7 major IP revenue exceeded 100 million, the head IP has maintained vitality to contribute revenue, and the new IP has shown a strong momentum of development. 2021 is the fifteenth anniversary of MOLLY, through the continuous launch of new products, cross-border joint cooperation, theme exhibitions and other operations, MOLLY still maintains a strong vitality. For the full year last year, MOLLY achieved revenue of RMB705 million, an increase of 97.6% year-on-year. In addition, DIMOO and SKULLPANDA achieved revenue of RMB567 million and RMB595 million respectively in 2021, an increase of 79.8% and 1423.8% year-on-year, respectively. The company's in-house designer team PDC (Pop Design Center) launched a number of popular IPs, such as Xiao Sweet Bean and the new IP Ono listed in October 2021, and Xiao Duan Bean achieved revenue of RMB162 million in 2021, an increase of 458.1% year-on-year. Ono's single series earned 52.2 million yuan.
"A Day at MOLLY"
At the level of product innovation, in 2021, Bubble Mart will launch a high-end tide play product line MEGA treasure series. The MEGA series achieved revenue of RMB178 million, and the nine 1000% SPACE MOLLY series products released in June 2021 attracted a total of 8.7 million people to participate in the lottery. Mega Collection series positioning "young people's first collection", causing a super high degree of topic on social media, paying tribute to China Aerospace's SPACE MOLLY Yueyan, space MOlly × Merrill Lynch code jointly launched with Han Meilin, and space MOLLY X EDG Knight Handmade jointly launched with the EDG team continue to break the circle, promoting the continuous improvement of the company's brand influence.
In terms of channels, after the listing, Bubble Mart is not aggressive in opening stores offline, and even if the cash flow is abundant, it has not chosen to open stores at a large scale and at high speed. In 2021, the company opened 106 new stores in Chinese mainland, from 187 at the end of 2020 to 288 in 2021. In 2021, Bubble Mart has fully realized the improvement of the number and quality of stores. For example, Beijing Guomao Phase III store, Sanya Atlantis store, Chengdu Kuanzhai Alley store and the previously officially announced global flagship store on Nanjing East Road in Shanghai have landmark significance. In addition, in 2021, the Bubble Mart Universal Studios store and the Shanghai Disneytown store will also officially open. In addition to the refined operation of new stores, bubble mart is also constantly improving the quality of old stores in 2021, and many old stores have achieved "moving old for new", such as Beijing APM stores after a new look.
In addition, the online channel developed rapidly, and the bubble mart box pumping machine achieved revenue of RMB898 million, an increase of 92.6% year-on-year. The Jingdong flagship store and the Tmall flagship store achieved revenue of 143 million yuan and 599 million yuan respectively, an increase of 296% and 47.5% respectively year-on-year. For three consecutive years, Bubble Mart has achieved the excellent result of leading sales of Tmall's double eleven toy category.
The first store in Europe, located on Shaftesbury Avenue in the heart of London, ENGLAND
While the rapid development of Bubble Mart's business, it is also committed to the promotion of china's original design in the world. In 2021, Bubble Mart's overseas business expanded steadily, reaching 7 overseas stores by the end of 2021. The first store in Europe, which opened not long ago, has caused a long queue of local fans and is popular.
In 2021, Bubble Mart invested in more than 13 Hanfu Guofeng brands, animation companies at 2:10, Chao brand buyers' stores Solstice, Mumu Art Museum, etc., and continuously laid out the IP ecology through collaborative investment and the deep linkage of Bubble Mart's own business. The construction of the Bubble Mart offline park has also made substantial progress, after which Bubble Mart announced a cooperation with Beijing Chaoyang Park to use part of the park to create the first offline park, and the feasibility study and conceptual design of the project have been completed.
In the past year, Bubble Mart has maintained the rapid growth of the company's business, whether it is the steady expansion of channels or the multi-point blossoming of IP, Bubble Mart is constantly building an existing moat. After the listing, Through large copyright cooperation, IP authorization, offline park, foreign investment, etc., Bubble Mart is building a more comprehensive and healthy business framework with IP as the core.