Transformation Strategy 275: In order to survive, Huawei transforms, how does Huawei focus on customers?

Every business and product is looking for new ways and shortcuts, hoping to create unique features and customer experiences that win customer recognition.

Strategic strategy says that transformation is a systematic approach, not a one-trick approach.

In just a few years, Huawei has risen at an astonishing pace to become the world's leading provider of information and communication solutions. What is the secret of Huawei's success? Rely on the core values of "customer achievement, hard work, self-criticism, openness and enterprising, sincerity and trustworthiness, and teamwork". And these core values have only one principle – customer centricity.

The first change

— Technology-centric, customer-centric —

The first transformation began in 1998, when the development was very good, why is there this transformation, why is there a transformation? A lot of people don't understand.

Huawei has a market conference every year, and the front-line supervisors return to the headquarters, in addition to summarizing and commending the work with various departments of the organ, the key is to conduct the situation analysis, work planning and lessons learned in the second year, in addition to the company level, as well as between the various systems.

Huawei held a 10,000-person conference at the Shenzhen Gymnasium one year, one of which was to give awards to the R&D department, and the prizes were unsalable products with beautiful mirror frames.

That is to say, many products developed and designed have not been sold, and have directly become the dead material in the warehouse. At that time, many "innovative products" were blind innovation. This "award" is a very big touch for R & D personnel.

Although everyone has a great touch on their minds, they still don't know how to do it. IBM's integrated product development IPD model gives the answer. This customer-centric, market-driven, integrated product development process revolution initiated Huawei's first management change.

Why customer centricity?

"Huawei's Business Management Outline Classic Trilogy: Customer-Centric"

From the following three modules, we will explain how Huawei is customer-centric

Module 1: Customer-centric, including Huawei's value proposition, principles, and quality standards;

Module 2: Growth, including the pursuit of long-term effective growth, product development signposts, focus on the main channel strategy, etc.;

The third module: efficiency, including enterprise management, process organization construction, enterprise digitalization, etc.!

Full of dry goods, wonderful, share with you!

The transformation strategy is not to plan a design, not to plan a symbol, but to find the market, find advantages, find methods, find models, and design and customize the whole set of growth methods for strong landing.

Huawei can and is suitable for other products, and more suitable for all other industries.