In the past year, as several manufacturers have successively launched folding screen mobile phone products, the attention of this new category of mobile phones has continued to rise. Compared with those domestic head manufacturers that have already released folding screen mobile phones, vivo folding screen mobile phones seem to be somewhat late, and only recently have relevant information released. It is reported that as the first folding screen mobile phone of #vivo#, vivo X Fold will bring breakthroughs in many aspects, which may not only adopt a new hinge technology, but also may be equipped with 3D ultrasonic dual-screen fingerprint technology, or will become the most complete folding screen mobile phone products on the market, and it is not difficult to explain why vivo X Fold will be late.
(Vivo X Fold design sketch)
Sometimes I'm late for a better experience
According to relevant market data, in 2021, the sales of mobile phones in the domestic market will be 312 million units, of which 1.1 million folding screen models will be used, with a year-on-year growth rate of a staggering 187%, achieving a contrarian growth in the case of the decline in the overall market sales. From this data, it is not difficult to see that the folding screen mobile phone market is growing rapidly, and there is still a lot of room for development in the future. However, behind the rapid growth, folding screen mobile phones still have many urgent problems to be solved, such as screen life problems, crease problems and software adaptation problems, which not only affect the user experience, but also hinder the further development of the folding screen mobile phone market.
The reason why vivo has not launched a folding screen mobile phone is precisely because it sees many pain points in the folding screen mobile phone on the market and wants to spend more time to improve the use experience of vivo X Fold. You know, Vivo's research and development in the category of folding screens is not later than any manufacturer, as early as 2018, Vivo executives have revealed to the media that Vivo has a relevant layout and special team to follow up on the research and development of folding screens. However, due to the technical limitations of that year, the industry did not have the way to give a perfect folding screen solution, so vivo did not want to sacrifice the user's experience in order to compete for the speed of technology. Facts also proved that vivo's view at that time was correct, because many folding screen mobile phone products released before could not be perfect in experience.
Dead-end experience is vivo's product methodology
For vivo, any technological innovation should be based on a good experience, not an experience that destroys the product. Not launching products with imperfect experience in order to show off innovative technology is exactly vivo's product methodology. Whether it is the nex series in the past or the current X series, each generation of products will thoroughly implement this methodology of vivo, and this vivo X Fold is naturally no exception. Judging from the breaking information, vivo X Fold or will use multiple aerospace materials to create the highest cost screen hinge in the folding screen mobile phone, thus bringing a greater improvement in the number of folds. From this point of view, although the vivo X Fold is late, it has not sacrificed the experience that the flagship machine should have, and it has also achieved an improvement in product experience through more cutting-edge hinge technology.
(Source: Financial Associated Press)
If you want to achieve high-end breakthroughs, you need to insist on focusing
Huawei's "folding" in the high-end market has allowed domestic mobile phone manufacturers to see the opportunity, and many manufacturers have shouted the slogan of impacting the high-end, and it seems that only by quickly rushing to run can they get the share of the high-end market. But the truth is that Apple is the biggest winner, and most of Huawei's vacated high-end market share has been won by Apple. The reason for this situation is that other manufacturers have not understood the key to Huawei's realization of high-end, that is, persistence and focus, huawei has insisted on eight years to gain a foothold in the high-end market.
Vivo's "slowness" on folding screen mobile phones is precisely a manifestation of its insistence on not following the hot spots in the market and insisting on focus, which allows vivo to better understand the changes in the market and the needs of users, and is also conducive to vivo's "slow work" and make better products. From a strategic point of view, Vivo has long insisted on investing in the four major tracks of imaging, design, system and performance, which also ensures the competitiveness of its products. And long-term persistence and concentration, but also let vivo harvest fruitful results. According to data released by Counterpoint, vivo successfully topped the domestic market with a share of 22% in 2021. At the same time, with the outstanding performance of the vivo X70 series, vivo also occupies a place in the 4000+ high-end market.
(Source: Counterpoint)
Taking the user as the core is the way vivo wins
All along, vivo is adhering to the user-oriented strategy, driven by this strategy, all the work of vivo is based on user needs as the core to carry out, so vivo is willing to spend more time to understand users, through a variety of use scenarios to insight into the actual needs of users, and strive to solve the problems that users care about, to create products that meet user needs. Behind all the above mentioned is the result of vivo's user-oriented strategy. Therefore, we have reason to believe that vivo, which takes user needs as the core, will bring us a better experience of folding screen mobile phone products.