March 24 news, today, market research agency Canalys released the 2021 annual smartphone market analysis report, 2021 global smartphone shipments reached 1.35 billion units, compared with 1.27 billion units in 2020, an increase of 7%, but still not returned to the level before 2019.
It is worth mentioning that the report shows that the average selling price (ASP) of smart phones in 2021 has also increased, an increase of 10% year-on-year, which may be related to the high-end strategy launched by some mobile phone manufacturers.
According to reports, the report selected more than 600 US dollars (to tax) above the price range data for analysis, from the perspective of the broader market, 600 US dollars (de-tax) above the price range of smart phone shipments, showing a global growth trend, of which North America and China volume and increment are the largest.
It should be noted that compared with Apple, Android manufacturers have weakly increased shipments of high-end smartphones, and the growth of global high-end smartphones is mainly driven by Apple. Within the high-end smartphone market of Android manufacturers, Samsung and Huawei are in a situation of trade-off.
It is understood that from the perspective of the domestic mobile phone market, including Xiaomi digital series, OPPO Find X series, vivo X series, etc., the configuration can be said to be more and more high-end, and various functions are also "ceiling" level existence.
Xiaomi CEO Lei Jun previously said, "The high-end road is the only way for Xiaomi to grow, and it is also a life-and-death battle for Xiaomi's development, and we will unswervingly implement the high-end strategy." ”
How long have you not changed your phone? See in the comments section.
