The IP "Teacher Xiaoliang's NaturalIst Class" published from the audio reverse publishing paper book sold more than 900,000 copies, and the "Detective Mike Fox" series of books sold nearly 80,000 sets... At present, Himalayas is innovating the form of publishing and becoming the source of "reverse operation" IP, successively launching dozens of books such as "Wang Meng Talks about Confucius and Menglaozhuang", "The Secret of Reading More 24 Solar Terms", and Yu Qiuyu's "Chinese Culture Class".
In particular, the audio album "Yu Qiuyu • Chinese Culture Compulsory Course" has been listened to more than 100 million times, and won the "Excellent Online Audiovisual Program" award issued by the China Online Audiovisual Program Association for two consecutive years in 2018 and 2019. Yu Qiuyu's "Chinese Culture Class" paper book ranked 3rd in the best-seller list of Dangdang Culture.
In 2019, in order to further open up paper books and audio products, Himalaya cooperated with Xinhua Wenxuan's Tiandi Publishing House to jointly establish Tianjin Tianxi Zhongda Cultural Development Co., Ltd. Nowadays, Tianxi Culture has launched a number of high-quality media books that are acclaimed and popular, such as "Xiaoliang Teacher's NaturalIst Lessons" (all 6 volumes) published based on the audio album "Zhang Chenliang: A Naturalistic Enlightenment Lesson for Children", which has sold more than 900,000 copies, and won many awards such as "2021 Laureate Children's Book".
As the source of new IP, the platform continues to develop more forms of presentation, such as the immersive detective drama "Detective Mike Fox" has landed in Beijing Huairou Cultural Tourism Project, reproducing the scenes and case plots of Greenland in the story. In the future, we will continue to launch more good IP to empower publishing institutions and promote the integrated development of the domestic publishing industry.
Author: Fu Xinxin
Editor: Zhao Zhengnan
Editor-in-Charge: Fan Bing
*Wenhui exclusive manuscript, please indicate the source when reprinting.