In the post-epidemic era, consumers have a new understanding of health, and the whole people have entered the era of health care, and 95% of consumers are willing to pay higher prices for a healthier home life. Air frying uses high-speed air circulation technology, through the heating of the heating tube to produce hot air, and then use the fan to blow hot air to the ingredients, so that the hot air circulates in a closed space, using the grease of the ingredients themselves to fry, causing food to dehydrate, and make the surface become golden and crispy, to achieve the effect of frying.
First, from the air fryer to see the air frying function
The concept of zero oil, low fat and easy to use in air fryers has been deeply rooted in the hearts of the people, and once became the internet celebrity player with the highest sloppy planting rate in the circle of friends. According to the total data of Aowei Cloud Network (AVC), the omni-channel market size of air fryer in 2021 was 15.04 million units and the retail sales were 4.38 billion yuan, and the cumulative retail sales of air fryer omni-channel in January and February 2022 reached 1.20 billion yuan, an increase of 148.7% over the same period in 2021. Through the changes in baidu search index before and after the Spring Festival, it can be seen that the heat of air fryers has been increasing since January, and the peak during the Spring Festival has continued, becoming a talking point for consumers after tea and dinner during the New Year.
At the same time, it is also a controversial category, "top ten do not recommend buying air fryer", "the difference between air fryer and oven" and other related hot words into the Baidu search list. When the consumer's passion decreases, the product pain points of the air fryer are revealed, and the small capacity, single function, and space occupation become the spit point of consumers.
Second, from the embedded micro-steaming grilling composite machine to see the air frying function
1. The air blast function continues to penetrate rapidly
According to the online monitoring data of Aowei Cloud Network (AVC), the sales of products with air explosion function in embedded in February 2022 accounted for 11.2%, an increase of 10.0% year-on-year. According to the offline monitoring data of Aowei Cloud Network (AVC), the sales of products with air explosion function in embedded in February 2022 accounted for 17.3%. The penetration rate of online and offline is steadily increasing, the development potential of the later stage is large, and the offline force is later than the online force, and products begin to appear in March 2021.
2, more brands, more models continue to layout
The development is still in the early stage of market competition, the number of brands and models entering the industry is still relatively small, the brand pattern is unstable, but the head brand is obvious, and the product coverage rate is gradually improving.
Third, from the integrated stove to see the air frying function
As one of the best growing major appliance categories in 2022, the integrated stove is a cost-effective product that integrates multiple functions. In terms of types, the main type is gradually shifting from the disinfection cabinet model to the steamed and grilled integrated model and the steamed and grilled independent model. Moreover, from the perspective of new products in January and February, the air frying function has been configured in the integrated stove products. According to the online monitoring data of Aowei Cloud Network (AVC), there are 20 new models of integrated stoves in February, of which 10 are steamed and grilled, and 3 are equipped with air frying functions.
Summary: "Air Bombing" is unstoppable in 2022
Whether it is embedded micro-steaming or integrated stove, the product will eventually return to the essence of cooking - health, and the "air frying" with healthy attributes will inevitably become a hot spot under the trend of functional integration.