Since 2021, the hybrid system of independent car brands can be said to be in full bloom, BYD, Changan, Great Wall, Chery, Geely, these mainstream independent brands, have launched their own hybrid systems, these car companies, in addition to Geely's hybrid models have not yet been listed, the other four car companies' models have been listed, but among them, only BYD's DM-i hybrid system has achieved good market sales. The hybrid models of the other three car companies are not doing well in the market.
Changan's Blue Whale IDD hybrid, the first launch of the model is Changan UNI-K iDD, the official guidance price of 17.69-19.29 million yuan, the beginning of January this year began to book, but whether it is the amount of predetermined or the sales after the listing is not ideal, the official did not release the specific results of this car.
Great Wall's lemon DHT hybrid, the first listed models include Macchiato DHT, latte DHT, Macchiato DHT-PHEV, before the listing was known as "the world's best new energy technology", but after the listing of sales face, Macchiato DHT sold only 12 units in a single month, Marchiato DHT-PHEV only sold 304 units in a single month.
Chery's Kunpeng DHT Super Hybrid, which is known as the benchmark BYD DM-i, has a maximum output torque of 4000N·m. The industry's first 9-mode 11-speed, the only 3 physical gears of the Chinese brand, the feed fuel consumption is less than 5 liters. However, the Tiggo 8 PLUS Kunpeng e+ only sold 446 units in January after its launch, and so far, no February sales data has been released, which is evident in the sales performance.
Only BYD DM-i hybrid, has achieved a good market sales performance, last month, BYD's passenger car sales of 90,268 units, an increase of 336.2%. Among them, 87,473 new energy passenger cars were sold, an increase of 764.1% year-on-year. These five car companies, in addition to Changan using a relatively backward P2 architecture, other car companies all use dual motor series parallel hybrid, why is the sales performance very different?
Cost, cost or cost!
In fact, to say that the hybrid models of these car companies, how big a gap there is in terms of efficiency and driving experience, I can't see it, at least not as big as the sales gap reflects, in addition to Changan, the dual motor series parallel hybrid used by other car companies, as long as the engine thermal efficiency passes, the actual energy consumption performance is excellent, Tiggo 8 PLUS Kunpeng e + Current engine thermal efficiency is only 37%, may be slightly delayed. Driven by low- and medium-speed motors, using tandem, medium-high speed using parallel connection, the driving experience is very close.
However, the cost is the most critical factor, because the hybrid model is actually seizing the original fuel vehicle market, for consumers, the fuel consumption difference of 1 liter and a half liters, driving experience some slight differences will not affect the purchase decision too much, but if the price difference of 10,000-20,000, it is not the same. Due to the self-development and self-production of Sandy, BYD's DM-i hybrid system, the most basic version can control the cost within 10,000 yuan (before the price of battery raw materials rises), and now it may exceed 10,000 yuan, but it is a crushing advantage compared to other car companies.
The cost is reflected in the product, which means that the car company must make a compromise. For example, the price of Macchiato DHT is 14.58 to 159,800 yuan, but this version can not be on the green card, nor can it enjoy new energy subsidies, to pay the purchase tax, in contrast, Song PLUS DM-i's manufacturer guidance price is 15.28-20.58 million yuan, can be on the green card, can enjoy new energy subsidies, do not need to pay purchase tax, and can be on the green card Ofgeto DHT PHEV starting price reached 166,800 yuan, which will seriously affect the consumer's purchase decision.
Another example is the Tiggo 8 PLUS Kunpeng e+ version, the manufacturer guidance price of 15.18-16.58 million yuan, it seems to be a little lower than the price of Song PLUS DM-i, but there is no use of the highest thermal efficiency of 45% of the hybrid special engine, resulting in feeder fuel consumption performance is not dominant, if the comparison configuration can also be found, if you take the lowest configuration comparison, Song PLUS DM-i configuration is not a little higher, Tiggo 8 PLUS Kunpeng e + version of the low-end version of the airbags only two, Song PLUS DM-i has 8, in addition to Song PLUS DM-i has more than 360 panoramic, front parking radar, panoramic sunroof, power trunk, driving recorder, main and co-driver ESC seat, adaptive far and near light, one key lift of the window of the whole car, electric folding of the exterior mirror, heating of the exterior mirror, etc. In contrast, because of the cost of this hybrid system, the Tiggo 8 PLUS Kunpeng e+ version can only be traded off in other aspects. Consumers compare the configuration and naturally know how to choose.
It is undeniable that BYD, as the earliest car company in its own car brand to develop new energy, has a certain first-mover advantage, in the minds of the Chinese people, its technical advantages are also recognized by many consumers, but the cost and price are the most critical reasons, a set of hybrid systems with close performance, pure electric mileage, if the cost of other car companies is 50% or even doubled than BYD, how to play? Therefore, cost is the biggest killer of BYD DM-i.
At present, the hybrid system of other independent brands is still difficult to compete with BYD in the short term, and BYD's advantages may become larger and larger, forming a Matthew effect in which the stronger the stronger. Of course, as consumers, we still hope that the competition in the hybrid car market is becoming more and more fierce, only in this way, we can continue to enjoy the technological upgrade dividends brought by the inner volume of car companies, not to mention, the Great Wall Changan Qirui Geely, come on!