line up! Come on! Prices! Recently, oil prices have risen, becoming the most "heart-wrenching" keyword for car fans. For many fans, they have not yet adapted to the price of No. 92 gasoline "rushing 8", and ushered in the Price of No. 95 gasoline "breaking 9". On March 17, after the oil price increase, the price of No. 95 gasoline broke through the "9 yuan" mark per liter. To this end, many car fans left a message that "we who once looked down on new energy vehicles and dreamed of BBA really began to be eager to move on new energy vehicles."
In fact, there are not a few car fans with such ideas, and many fans may be asking themselves repeatedly, is it time to choose new energy models? Today's new energy vehicle market has entered a high-speed "wild running" moment. In February, retail sales of new energy passenger cars reached 272,000 units, an increase of 180.5% year-on-year, and the market retail penetration rate increased to 21.8%. The soaring data is in strong contrast with the fuel vehicle market.
Under the upgrading of consumption, the original automobile consumption trend is also changing. The 2021 McKinsey Automotive Consumer Insights Report shows that the 200,000-300,000 price range has now become the "sweet spot" of the market. Looking at the B-class new energy vehicle market, it can be described as a "fairy fight". The price of the Model 3 has continued to rise, but sales have led the way. There are also BYD Han, Xiaopeng P7 and NIO ET5, all of which are the flagships of their respective brands and have extraordinary strength. However, a few days ago, a stronger game breaker is coming, it is the new flagship model of the Nezha Automobile brand - Nezha S. So, what are the advantages of this first model from Nezha Automobile's full-stack self-developed Shanhai platform? How will it impress new-age consumers?
Sport and passion Hard power pull full
In the new consumption era, the requirements of car fans for a model are not as simple as "enough", in their minds, they often have the dream of "Fujiwara Takumi", eager for passionate and dynamic driving, releasing themselves, and seeking breakthroughs.
Unlike the traditional B-class model, the Nezha S is a "sporty" from the inside out. Nezha S adopts a streamlined coupe shape in the design, the lower part of the front face adopts a dot matrix grille, and the two sides are equipped with sharp and slender LED split headlights, making the entire front face look full of technology. The tail is equipped with a penetrating rear tail light, which matches the big slip back and has a sense of sport.
Nezha S not only has a sports personality, but also has a sports "physique" that is rare among competitors of the same level. The four-wheel drive version of Nezha S adopts front and rear dual motor design, peak power 340kW, peak torque 600N.m, zero hundred acceleration 3.9 seconds. This set of data can be compared with the million-class coupe Paramera, porsche Paramela 2.9T engine version, peak power 243kW, peak torque 450N.m, zero hundred acceleration up to 4.3 seconds. In contrast, this B-class electric coupe can make people feel a better sense of acceleration.
Of course, a sporty car, the simple data is not enough to convince fans. In terms of details, Nezha S also does the ultimate in athletic performance. For example, the new car adopts the front and rear counterweights of the front and rear dual motors 50:50, and the electric drive system takes the lead in overcoming the silicon carbide IGBT and the flat wire winding, and the vehicle working condition efficiency is 92.0%, which is more direct and smooth in power and control response.
Not only that, in order to let fans feel the real driving quality, the front suspension of Nezha S adopts the double wishbone suspension commonly used by some pure sports cars and performance models, and the rear suspension adopts the 5-link suspension commonly used by more than 400,000 models. The suspension of the cross-level chassis, with the solid adjustment of the master-level expert team, as well as the test of millions of kilometers of venues and various road conditions in 12 months, let Nezha S have the "taste" of a million-level luxury sports car in driving control, and the driving texture has been fully upgraded.
Advanced and efficient, battery life is not "discounted"
In terms of driving performance, few of the 300,000 models can achieve this level of sport. Of course, the excellent power performance makes fans move, but in their hearts, they will also worry about the lack of range of electric vehicles.
On the forum of the automobile website, there are indeed many car owners who complain about the battery life of electric vehicles. Some netizens may feel that although the battery life data is good-looking, it is very easy to "discount" the battery life in use. Some netizens said that in the winter, the endurance decay rate of electric cars even exceeded 30%.
It is undeniable that now, many products in the electric vehicle market often have a phenomenon of inflated battery life in order to earn gimmicks, but Nezha relies on its own technical advantages to perfectly solve the "problem" of electric vehicle endurance.
Thanks to the technical advantages of the Shanhai platform, Nezha S power is divided into two types: extended range and pure electricity. Among them, Nezha S extended range range 1100km, the new car is equipped with a high-performance 1.5L hybrid special engine, there is no mileage anxiety, 1100km cruising range, enough for ordinary families to use for about half a month, more convenient than fuel B-class cars.
The pure electric version of the Nezha S has a cruising range of 710km, which crushes the Model 3 and surpasses the Xiaopeng P7, which is almost the highest in the same level. In the process of using the car, this mileage is enough for the vast majority of customers to use for more than 8 days, charging up to once a week, will not bring mileage anxiety, nor will it bring additional burdens to life.
Moreover, in order to solve the "problem" of winter battery life, Nezha engineers broke through numerous technical barriers and developed a set of thermal management system with high integration, known as the industry's top "heat handler". The biggest advanced feature of this system is that it can carry the "waste heat" in the vehicle to the place where it is needed, avoid overheating the equipment in the car in the summer, and activate the normal operation of the battery pack in the winter to ensure that the vehicle mileage is long enough, and there will be no significant reduction in the mileage or the phenomenon of vehicle nesting.
Intelligent and high-energy with the strongest "brain"
New energy models are also an indispensable and necessary link. After life is gradually intelligentized, fans pay more and more attention to car intelligence. Relevant consumer surveys show that intelligence has become a key element in consumer car purchases in the new era.
Tesla's longboard has always been intelligent driving, and Xiaopeng Automobile has invested a lot in voice car networking + intelligent driving. In this intelligent race, Nezha S takes the user experience as the starting point, breaks the traditional intelligent concept, "two-pronged" in both intelligent cockpit and intelligent driving, and finds another way on the most serious intelligent track of the inner volume, and runs the intelligent concept throughout the entire car process.
Nezha S intelligent driving system has risen to the stage of man-machine co-driving. Look at the sensor hardware equipment of Nezha S, two lidar + four surround view cameras + five circumferential cameras + five millimeter wave radar, and the supercomputing platform equipped with the vehicle reaches 200TOPs computing power. With the support of the whole system, it can clearly reflect the situation around the vehicle. Even if it is a high difficulty coefficient of road conditions, the intelligent driving system can clearly perceive, and can achieve L4 level automatic driving in some scenarios such as parking and remote summoning, which makes Tesla MODEL3 unattainable.
Ghost bucket car view: Nowadays, the new energy vehicle market is known as the hottest "outlet" at present. However, not every player standing on the "wind outlet" can successfully "take off", and only by finding the correct positioning and breakthrough point can they go all the way. As the first landing model of the full-stack self-developed Shanhai platform, Nezha S is the upgrading of Nezha Automobile's intelligence, aiming at the consumption pain points of the electric vehicle market, combined with the consumption preferences of young people, and upgrading in design, technology, intelligence, power, safety and other aspects. So that Nezha S product power can play against Model 3, compete with BBA. "Breaking through" the new energy B-class car market, Nezha S comes with multiple tipping points, and its entry may reshape the market segment pattern. For fans, Nezha S will become a "value-added choice" under the era of high oil prices. Can Nezha S shake BBA's position in China's B-segment car market? Let's look forward to how it will perform after its official delivery in the fourth quarter of this year.
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