laitimes

At the peak of the monthly income of 200 million, Lao Ren's first original IP mobile game is going to stop

Today, the "Lost Dragon Covenant" mobile game jointly developed by Nintendo and Cygames released the future operation policy, officially saying that the game will add new characters for the last time in March, the main story will be officially completed in July this year, and the "Lost Dragon Covenant" will also officially stop operating services at some time after that.

"Lost Dragon Covenant" was officially launched globally in September 2018, before which Nintendo's mobile game business was mainly composed of games adapted from its own IP, such as "Fire Emblem: Hero", "Super Mario: RUN", "Animal Forest: Pocket Camp", etc., and "Lost Dragon Covenant" is the first mobile game with Nintendo's original IP.

At the peak of the monthly income of 200 million, Lao Ren's first original IP mobile game is going to stop

"The Lost Dragon Covenant" once achieved good results in the early days of its launch, and the first month of the game's launch, the total global turnover of "The Lost Dragon Covenant" was about 22 million US dollars, which was converted to about 200 million yuan according to the exchange rate at that time, and the ARPD of up to 25 US dollars also created a new record for Nintendo's mobile game business at that time.

At the peak of the monthly income of 200 million, Lao Ren's first original IP mobile game is going to stop

Unfortunately, the good times did not last long, after 3 months of launch, the game entered a long period of weakness, and gradually lost the competitive capital with the head and even the mid-waist mobile game; in the past six months, the game was not named on the Top 1000 list of the Best Sellers of Japan, and the last time it rushed into the Top100 was close to 1 year ago.

At the peak of the monthly income of 200 million, Lao Ren's first original IP mobile game is going to stop

According to statistics, "The Lost Dragon Covenant" has generated more than 106 million US dollars in total turnover for more than 4 years, ranking third among all Nintendo mobile games, and it is also considered to be the end of life.

To contact the author please click

At the peak of the monthly income of 200 million, Lao Ren's first original IP mobile game is going to stop

Read on