On March 22, ExxonMobil's lubricant brand Mobil Sophia released a new low viscosity product - Mobil Sophia Energy Saving Protection 0W-20.
As the brand's second low-viscosity product, it is specially developed for car owners to take into account the needs of anti-wear and energy saving, with a customized fully synthetic formula, combined with Mobil Speedmaster's "instant protection" technology, can provide excellent anti-wear protection and energy optimization for the engine, not only anti-wear protection than the strict API SP industry standard 60%*[1], but also through the real road test *[2] verification, every 10,000km can help save fuel 60L*[3].
Coinciding with the 2022 League of Legends Professional League (LPL) Spring Race, as its official partner, Mobil Speedmaster has once again created an LPL e-sports theme store, and specially invited the famous League of Legends official commentator Miller and several lucky consumers to experience the store, through the fun interaction between car maintenance and e-sports, let them fully feel the brand concept of "god in place, that is, quick response".
Instant anti-wear optimization of energy consumption
According to the Ministry of Public Security, by the end of 2021, the number of cars in the country has reached 302 million, and as many as 79 cities have more than one million*[4]. With this comes the increasing complexity of urban road conditions. According to the 2021 Traffic Analysis Report of Major Cities in China, congestion in 30 major cities across the country increased year-on-year, with Beijing, Guangzhou, Xi'an, Chengdu and other places ranking in the top 10 of the 2021 Traffic Sub-Health List*[5].
Emergency stops and quick starts, low speeds and slow driving have become the standard for urban driving, which will not only aggravate engine wear, but also accelerate fuel consumption to a certain extent and increase emissions. The low viscosity lubricating oil, because of its good fluidity can well meet the needs of modern engine lightweight, high density, high precision and low clearance, as well as optimize energy consumption, and in line with the current background of energy saving and emission reduction, it is more and more favored by the market. On the other hand, the "2021 China Auto Market Consumption Insights" shows that the automobile consumer group has shown a younger trend, and they also pay more attention to indicators such as fuel consumption* [6] when using cars, so it is foreseeable that the market demand for low-viscosity lubricants will continue to grow.
As early as 2020, Mobil Speedmaster predictably launched its first low-viscosity product, Mobil Speedmaster Full Effect Protection 0W-20, which was further upgraded last year. The new Mobil Speedmaster Energy Saving Protection 0W-20 released this time is the latest engine "Shenjia" under the brand.
In general, although low viscosity lubricants have high fluidity, the oil film it forms is often light and easy to break, so it lacks anti-wear protection. Mobil Speedmaster Energy Saving Protection 0W-20 contains a unique fast-growing anti-wear molecule that can keenly perceive engine temperature changes and quickly form a strong oil film*[7] to provide immediate protection for the engine. The SpectraSyn Elite ingredient* [8] produced in its own patented way can more calmly cope with the high and low temperature changes of the engine and maintain the stability of the oil film at all times.
Mobil Speedmaster Energy Saving Protection 0W-20 Immediate Response to Energy Saving Protection
In fact, it has been tested and validated to provide 60% more wear protection than the stringent API SP industry standard*[9]. Not only that, with the custom-developed fully synthetic formula, Mobil Speedmaster Energy Saving Protection 0W-20 after experiencing the real road test combined with 90,000km highway and urban road, every 10,000km can help save 60L*[10], which can accurately respond to the dual demands of current car owners taking into account anti-wear protection and energy consumption optimization.
Immersive brand experience
In addition to continuously innovating and improving its own products, Mobil Speedmaster also actively explores more cross-border linkage platforms to break the circle and interact with consumers.
The launch of the new Mobil Speedmaster Energy Saving Protection 0W-20 coincides with the fierce battle of the 2022 LPL Spring Race, such as last year's popular Mobil Speedmaster LPL e-sports theme store will once again land in Shanghai during this period. On the occasion of the product release, the official commentator of the Famous League of Legends Miller led several lucky consumers to the Mobil Speedmaster LPL e-sports theme store in Shanghai, not only replacing their car with a new engine "god suit" - Mobil Speedmaster Energy Saving Protection 0W-20, but also experiencing the immersive car service full of e-sports style, leading them to appreciate the brand charm of "god suit in place, that is, quick response".
League of Legends official commentary Miller experienced the new Mobil Speedmaster energy saving protection 0W-20 at the Mobil Speedmaster LPL esports theme store
In 2021, as the first lubricant brand to reach a deep strategic cooperation with LPL, and the official partner of the League of Legends 2021 Global Finals (S11) Champion EDG E-sports Club, Mobil Speedmaster successfully crossed the e-sports field and established a strong emotional connection with more and more young consumers through a series of heartfelt and creative online and offline interactive experiences.
Lucky consumers experience immersive car care services at the Mobil Speedmaster LPL esports themed store
In the future, Mobil Speedmaster will continue to take consumers as the core, continue to develop high-quality products, create rich and diversified brand activities for the majority of car owners, provide personalized and immersive brand experience, from products to services, help car owners respond quickly, explore and enjoy every journey of urban driving.
[1] 60% of the data obtained by third-party professional testing companies using the program IVB engine test method independently tested data compared to the American Petroleum Institute API SP specification wear limits.
[2] Real Road Test: Under the real driving conditions of China's highways and urban roads, the test team completed a 90,000 km road test.
[3] Under the real driving conditions of China's highways and urban roads, the test team completed the test results after completing 90,000 km. Results under actual road conditions may vary depending on vehicle type, driving conditions and driving habits.
[4] Statistics of the Ministry of Public Security: https://www.mps.gov.cn/n2254314/n6409334/c8322353/content.html
[5] 2021 Annual Traffic Analysis Report of Major Cities in China: https://report.amap.com/share.do?id=a187bf657e487a5f017e7142cc5c4d52
[6] For related data, see "2021 China Auto Market Consumption Insights" p10-p11:https://nfiles3four.autohome.com.cn/zixunmofang/files/38a9c3b25fe444b3883963d2ac881a24.pdf
[7] Tough oil film: Based on the use of the program MB engine test method by a third-party professional testing company
[8] SpectraSyn Elite Ingredient: Chinese Invention Patent No. 200780026987.2
[9] 60% of the data obtained by third-party professional testing companies using the program IVB engine test method independently tested data compared to the American Petroleum Institute API SP specification wear limits.
[10] Under the real driving conditions of China's highways and urban roads, the test team completed the test results after completing 90,000 km. Results under actual road conditions may vary depending on vehicle type, driving conditions and driving habits.
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