Author 丨 Yang Jing
Responsible editor 丨 Cui Liwen
Edit 丨 Chic
Market overview: With the continuous increase of the share of independent brands, it has begun to squeeze the joint venture brands to a certain extent, which is especially evident in the small car market. Of the models with sales announced in February, only 10 of the joint venture brands remained, while the number of self-owned brands had reached 26.
Among the 10 joint venture products, it also includes Volkswagen's Sihao E10X in Anhui and Chevrolet Sail by export, which means that only Toyota, Honda, Volkswagen, Kia and Hyundai are 5 brands in the 8 models. The total sales of these 10 models are less than 25,000 units, accounting for 25% of the overall small car market.
Among the remaining 26 domestic cars, 24 are micro-electric vehicles, and the remaining 2 fuel vehicles are MG3 and Changhebei Douxing. It can be seen that the small car market below 100,000 yuan, because of the vigorous development of micro-electric vehicles, basically has no place for joint venture brands.
Judging from the growth rate of the top 10 electric vehicles on the list, micro-electric vehicles are still in the blue ocean market. How blue is it? The discontinued Euler black and white cat still has good sales, and at the same time, a large number of new electric brands that need to go to Baidu to know have emerged.
Even though the small car market in February was only 97,000 units, the differentiation was so pronounced that 58 small cars had no sales figures. Among these disappeared products, there are both independent brands and joint venture brands, both fuel vehicles and electric vehicles, which is the smallest and most typical epitome of China's car market.
