Among the sub-brands of SAIC Motor, Roewe Automobile has developed well, and although the sales volume of Roewe RX5 fluctuates slightly, it can be maintained in a higher dimension as a whole, which is a hot-selling SUV. The development of MG cars is very general, and it lacks a hot-selling model that can "support the scene", making MG cars look "bleak". With the hot sales of Honda Civic, MG Cars has found "creative inspiration", because its MG 5 is also a car similar to The Civic positioning, which is mainly sporty and fashionable, and the potential consumer groups are also young people, why can't they "imitate" the Civic?
In this context, the domestic version of the "Honda Civic" was born. Compared with the price of 11.99-169,900 yuan of the Civic, the price of the new generation of MG 5 is more approachable, and the price of 67,900-99,900 yuan allows it to avoid the opportunity to confront the Honda Civic, and the price of all models remains below 100,000 yuan, and those young people who favor the Civic and feel that the Price of the Civic is too expensive have a new goal. In the end, the positioning of mg 5 is a low-cost version of the "Honda Civic", its exterior design is very similar to the Honda Civic, the low body posture, the exaggerated "big slipback", the design language of young sports... Those young people with a car purchase budget of less than 100,000 yuan can finally afford to buy a domestic version of the "Honda Civic".
Not only the exterior design like the Civic, the interior layout of MG 5 is also the same as that of Civic, 12.3-inch LCD dashboard, 10.25-inch central control screen, BMW "big chicken leg" gear rod, so that MG 5's sense of science and technology has stepped up to a new level, in the 100,000 yuan below the main sporty car, its interior is still very competitive. Coupled with the colorful exterior colors and colorful interior colors, MG 5 has design elements that attract the attention of young people, and it is reasonable that it can achieve good sales results.
In terms of size, the length, width and height of the MG 5 are 4675 * 1842 * 1480mm, the wheelbase is 2680mm, the overall size and Civic are between Bozhong, is an A-class car. Powered by a 1.5L self-priming engine and a 1.5T turbocharged engine, the 1.5L engine has a maximum power of 120 hp and a maximum torque of 150 Nm, which is matched by a 5MT/CVT transmission, a 1.5T engine with a maximum power of 173 hp and a maximum torque of 275 Nm, and a 7-speed wet dual-clutch transmission. The engine and gearbox are still very balanced, and those who want fuel economy and do not pay much attention to power output can choose the 1.5L model, and its comprehensive fuel consumption of 100 kilometers is 5.7L. If you want power output, you can choose the 1.5T model, which has a combined fuel consumption of 5.9L/100km. In terms of chassis, the front McPherson rear torque beam, it has to be said that the torque beam type non-independent suspension is a minus in the "three major pieces". When passing the speed bump, the vehicle bounces a lot, which affects the riding comfort.
In terms of sales, MG 5 sold 17,026 units in February, sales are higher than the Civic, you say it is "copycat" or "imitation", its sales are there, is the highest selling model of MG Cars, but also let MG cars be recognized by the majority of young people. Young people don't care much about whether they are joint venture brands, as long as the model meets their own aesthetics and they can afford to spend, they will not hesitate to place orders. From this point of view, MG 5 is still very rational to grasp the demands of young people. So, what do you think about the MG 5 model?