"National tide" is not a simple "trend" or "popularity", but also a manifestation of the culture of the times. The impact of the "national tide" is not limited to the fashion and FMCG industries, but also affects the automotive industry. As the consumer age group of the automotive market becomes younger, Generation Z has become one of the important audiences that major manufacturers want to compete for. It is also a more active approach to grasp the heart of Generation Z and integrate products with the elements of "national tide".
On March 18, FAW Besturn launched the first new car under the "518" brand strategy, the Besturn B70S, positioned as a compact coupe SUV. The official price of the new car is 109,900-142,900 yuan, the 1.5T inspired player version can be said to lower the threshold for purchasing a coupe SUV model, and the 2.0T Hot Blood Rider version model has become the forerunner of the 120,000 yuan level and equipped with a 2.0T power coupe SUV.
In this era dominated by the "value economy", the level of a car's appearance will greatly affect the consumer's first impression of the vehicle. Since the Pentium B70S is positioned as a coupe SUV, it naturally puts effort into the design. The front face of the new car adopts a large trapezoidal grille, which is matched with a unique headlight group to create a good sense of sport.
The most eye-catching thing is the taillight group design of the new car, which integrates traditional Chinese architectural culture and creates a "Great Wall Arrow Stack" taillight, and the visual impact is more intense. Sometimes, for Generation Z, who loves the tide of the country, it is far more visually beautiful to make a real chapter in the details than to change the shell with a big hand.
If you want to rely on the appearance of the circle, it is certainly not enough to look at the "outside", "inside" is equally important. Pentium B70S adopts a 7+12.3-inch large screen design, with a dual-frame steering wheel and LCD air conditioning control panel, the overall design is simple, mainly practical. Compared with the fancy design, practicality is the root of the "out of the circle" of the interior design of a car.
Enhance the sense of interior and exterior design, and achieve "inside and outside repair", which can only grab the attention of Generation Z. If you want to win by surprise, the product performance of the whole vehicle is the key. In terms of configuration, the Pentium B70S is equipped with the D-Life 5.2 AI intelligent system, equipped with digital keys, electric tailgates, 360 ° panoramic images and other functions, while also achieving L2 level intelligent auxiliary driving.
For cars, the most important attribute is not the design and configuration, but the safety performance. The Besturn B70S adopts FAW's latest FEEA2.0 electronic and electrical architecture, and integrates 8 safety equipment and 23 active safety technologies into the vehicle, further improving the safety factor of the vehicle and ensuring the safety of consumers.
In terms of sporty performance, the Pentium B70S is based on the FMA architecture, the maximum power of the 2.0T model can reach 165kW, and the 100-kilometer acceleration has entered the "7-second club", in the overall power performance, the Pentium B70S has also handed over a relatively good answer sheet for consumers.
Since the release of the "518" new brand strategy, FAW Besturn has opened the road to brand renewal, and the listing of the Besturn B70S is also further enriching its own product matrix. Bold innovation and serious car building are the best ways for manufacturers to show their product strength and establish their own reputation; for consumers, the rise of "domestic products" will also make us more "cultural confidence".
Edit = Jian Linlin