Sports Moments:
On the evening of 19 March, the opening match of the 2022 F1 Grand Prix began in Bahrain. In the qualifying round of Bahrain, which ended first, Zhou Guanyu, a Chinese driver driving An alfa Romeo's car, broke into the second qualifying session. He will finish 15th in the Bahrain Grand Prix. Ferrari driver Leclerc took his first pole position in F1 of the new season.
▋ Hotspot focus
The CBA playoffs will be held in Nanchang, Jiangxi
Officially, this season's CBA playoffs are confirmed to be held in Nanchang, Jiangxi, and this season's playoff locations are still based on the conference system, and will be advanced to April 1.
League of Legends mobile game pro league begins
The inaugural League of Legends Mobile Game Professional League (WRL) kicked off on March 19, with 12 top teams competing for the first official global tournament to enter league of legends.
Racket: NX became an internationally recognized sport
The International Squash Federation officially announced that the VR squash game "Racket: NX" owned by VR game developer One Hamsa has been voted by the federation to become an officially recognized "global sport".
A number of national brands donated money and materials to Quanzhou
In response to the epidemic in Quanzhou, the national brand is in action. ANTA Group and Hemin Foundation donated 30 million yuan in cash and materials to support the frontline of Quanzhou's fight against the epidemic. 361° Group announced that it will donate 10 million yuan in cash and materials to help quanzhou on the front line of the fight against the epidemic. Xtep Group donated 10 million yuan in cash and materials to support the frontline of Quanzhou's fight against the epidemic. Peak announced that it will donate 5 million yuan in cash and materials to help quanzhou's anti-epidemic frontline. Hongxing Erke announced that it would rush to Quanzhou and donate 5 million materials and nearly 500 sets of living facilities for temporary isolation points.
The results of the Champions League quarter-final draw are out
The Champions League quarter-final draw is over, with Chelsea vs Real Madrid, Manchester City vs Atletico Madrid, Villarreal vs Bayern Munich, Benfica vs Liverpool. The first leg of the Champions League quarter-finals will take place on 5 and 6 April, with the second leg played a week later.
Tom Brady announces his comeback
Legendary quarterback Tom Brady, who just announced his retirement last month, changed his mind and announced on March 14 that he would make a comeback on his social media platform. Next season will take place in the 23rd season of his career.
▋ Star Company
Keep plans to build the Orson Smart Technology Runway
Keep plans to upgrade the 10 KM track inside beijing Olympic Forest Park to the most scientific and technological smart track in China, create a new type of running pilgrimage site, set a new benchmark for national sports parks, and help the whole people to exercise.
CBA Tide Play Hand Office was launched
The CBA Alliance announced that it has officially reached a cooperation with the Ace Avatar and will join hands to create a genuine CBA tide player. It is reported that the first All-Star Money Ball series limited handmade, including the South District All-Star and the North District All-Star Handmade have also been launched.
The Chinese Athletics Association launched a national athletics event supervision system
The Chinese Athletics Association has launched a national athletics event supervision system, aiming to strengthen the safety supervision of national athletics events, including marathons.
China Mobile Migu launched AI intelligent bilingual subtitles
Ai intelligent bilingual subtitle function is created by China Mobile Migu Company relying on a variety of core voice technology and AI technology, which can realize the transcription of subtitles Chinese in various complex scenarios.
▋Investment financing
Xtep's revenue in 2021 exceeded 10 billion for the first time
Xtep announces full-year 2021 results. As of December 31, 2021, the Group's revenue exceeded 10 billion yuan for the first time to 10.013 billion yuan, double the 5.113 billion yuan in 2017.
Li Ning released the 2021 financial report
According to the financial report, the revenue of Li Ning Group reached 22.572 billion yuan during the year, up 56.1% year-on-year. Gross profit rose 68.7% to RMB11,969 million, while the Group's overall gross profit margin was 53.0%, up 3.9 percentage points from 49.1% in 2020. The company's net profit in 2021 was 4.011 billion yuan, an increase of 136% year-on-year.
Indian live streaming platform Loco completes financing
Indian live streaming platform Loco has announced the completion of a $42 million funding round. KRAFTON (parent company of PUBG) is an investor in the latest round of funding.
E-Bike brand "Aventon" completed its first round of financing
Aventon will mainly use the funds of this round of financing to invest in the core components of the product and the research and development of new products, and constantly polish and upgrade the products, optimize the supply chain and sales channels, and improve the user experience.
The French Professional Football League has partnered with CVC to form a new commercial company
The French Professional Football League (LFP) has issued an announcement announcing a commercial partnership with CVC. LFP will create a new commercial company with a valuation of 11.5 billion, and CVC will acquire a 13% stake in the company for 1.5 billion euros.
CMEYO acquires a 51% stake in Zhoujing Network
CMG announced that it has completed its shareholding in Shanghai Zhoujing Network, holding 51% of the latter's shares and officially becoming its controlling shareholder. Cmharma will launch the game "Codename: Basketball 3v3" to create a street basketball sports e-sports ecology with national tide characteristics.
▋ Cooperative sponsorship
Puma has partnered to launch the EXHALE high-end yoga series
In the spring of 2022, Puma partnered with cara Delevingne, the global brand spokesperson, to launch the new PUMA EXHALE high-end yoga collection. The entire range of products is made from at least 20% of recyclable materials designed to deliver the tenets of Breathe Better.
Snap was named to the list of the world's most innovative companies
Fast Company, a world-renowned business magazine, has published a list of the 50 most innovative companies of 2022. At the same time, with the promotion of the practical application of augmented reality technology (AR), Snap ranked first in the AR/VR category, becoming the most innovative company in the AR/VR field.
Dellax becomes the official luggage partner of the F1 team
French luggage brand DELSEY dailes officially announced that it has reached a partnership with alfa Romeo F1 team ORLEN (ALFA ROMEO F1 TEAM ORLEN) and officially becomes the latter's official luggage partner.
McLaren announced a multi-year partnership with Google
In this partnership, Google will work with McLaren's Formula One team and its equipment in the off-road electric SUV series Extreme E.
Barca have partnered with Spotify
FC Barcelona has officially announced that music streaming brand Spotify will become the club's shirt sponsor and camp nou will also be renamed Camp Nou.
Inter reached a cooperation agreement with Cinelli, a well-known local bicycle brand
Inter has officially announced a new sponsorship deal with Cinelli, a well-known local bicycle brand in Milan. Cinelli will introduce a new Inter bike sweatshirt, shorts, socks and cycling cap in a bluish-black colour inspired by the history, artistic flair and Inter Club of Milan.
Joma became a partner of the Chinese Football Association Women's Football Professional League and the Youth Women's Football League
The Chinese Football Association has cooperated with the Spanish sports brand Joma in a number of women's football competitions, and Joma has become the official partner of the Chinese Football Association Women's Football Super League, the Women's Football League, the Women's Football Championship and the equipment supplier of the National Women's Football Youth League.
Dahao Fish Balls became a supplier to the Asian Youth Association
The official website of the Organizing Committee of the Shantou Asian Youth Association released the news that Shantou Jinpai Food Co., Ltd. has become the official supplier of fish/meat products.
Shanghai public transport card and Dortmund, launched a national cross-link version of the mobile phone transportation card face
Germany's Dortmund Football Club and Shanghai Public Transport Card Co., Ltd., a subsidiary of Jiushi Group, have launched the Shanghai Public Transport Card "Dortmund 2021/22 Season Series" national cross-linked mobile transport card face for Chinese fans, which is the second joint effort between the two sides after the release of the physical joint transport card in July 2020.
EPOS became the official audio partner of PSG.LGD
Paris Saint-Germain Esports announced EPOS as the official audio partner of PSG.LGD. EPOS Audio will provide players and staff of the PSG.LGD team with new gaming headsets and audio amplification equipment to gain a better competitive advantage.
▋ Star Agent
China Mobile and Gu Ailing set sail for love action
Sponsored by China Mobile, the Move Up Promising, Wisdom to the Future Charity Run was officially launched. Winter Olympic champion Gu Ailing, China Mobile Love Action Family Representative, Running Group Representative, China Mobile and Shougang Group relevant representatives jointly set sail for China Mobile Love Action 2022 project.
Zhou Guanyu became delsey brand ambassador
Alfa Romeo F1 Team ORLEN announced that it has reached a partnership with French boutique luggage brand DELSEY Delle Rex. Zhou Guanyu and Bottas became brand ambassadors.
Abdul Salam signed master Kong iced tea
Master Kong Iced Tea officially announced that Abdul Salam has become the ambassador of Master Kong's iced tea burning ball dream promotion, inviting everyone to pay attention to basketball events this summer and fight for their dreams.
Sterling is a Global Brand Ambassador for Clarks
British footwear brand Clarks has officially announced Manchester City star Sterling as a global brand ambassador. Born in Jamaica and raised in the UK, Sterling previously partnered with Clarks to launch limited edition desert boots.
Zeng Fanbo ended this season's NBA development league journey
Zeng Fanbo, trained by Beijing Shougang, ended this season's NBA development league tour. This season, Zeng Fanbo played in 9 games for the Ignition Team, averaging 3.8 points, 1.4 rebounds, 0.8 assists and 0.3 steals in 13.2 minutes per game.
▋ Inside and outside the arena
The 2022 Xiamen Marathon was postponed
The Xiamen Marathon Organizing Committee announced that due to the impact of the domestic epidemic situation, the 2022 C&D Xiamen Marathon, which was originally scheduled to be held on April 10, will be postponed.
Xie Hui was appointed as the head coach of Dalian
The official website of Dalian Renren Professional Football Club announced the appointment of Xie Hui as the head coach of the men's first team.
The 2022 CBA All-Star Weekend was postponed
The CBA League announced that the 2022 CBA All-Star Weekend, which was scheduled to be held on March 25-27 in Shunde District, Foshan City, will be postponed until further notice.
The start time of the national football team and Saudi Arabia is determined
The kick-off time of the national football team's match with Saudi Arabia was determined to be 23:00 Beijing time on March 24. The match will kick off at 19:00 local time in the UAE and 23:00 Beijing time.
The medals of the Chengdu Universiade were officially released
The global release of medals for the Chengdu Universiade was held at the Swimming and Diving Hall of Chengdu Universiade Park. At the event site, the Chengdu Universiade medal Rong Guang and the award series materials made their world debut, which also marked the official entry of the Chengdu Universiade into the 100-day countdown sprint.
The remainder of the LPL regular season will be played in an online format
The remaining games of the 2022 League of Legends Pro League (LPL) Spring Regular Season are played online. LGD and WE teams will compete in their respective home stadiums.
▋ECO week hot article review
TOP1: "Please, let Chinese football lie flat for a while| little column"
TOP2: "Through Xtep's 2021 annual financial report, see where the new wind in the sports consumer market should blow"
TOP 3: "Under the Tide of Environmental Protection, Nike's Long-Term Doctrine"