These two years, or the last three years, only count the two-dimensional mobile game, if it is not the original god turned out, then the Ark of Tomorrow may still be the most successful two-dimensional mobile game in these two or three years. As for the reasons for the success of tomorrow's Ark, everyone has summarized a lot, exquisite standing painting, concise UI, conscientious operation, and even the version number card for a long time, the old game is tired of playing.
First, the game wants to fire, publicity is indispensable, but it is too expensive
But many people do not realize that at the beginning of the game, what kind of gameplay, UI, standing painting and other things are not the first thing players can see. The fastest way to make a game reach players is, in the final analysis, publicity, popularity, and traffic. And the time when the Ark of Tomorrow debuted, from the heat point of view, it can be said that it is a game of breaking the circle.
The game wants to break the circle, it is very simple, smash w on the line. But apparently, as a small company founded in 17 years, Eagle Point does not have such strength. So what to do? Rely on the second creation, rely on the player's spontaneous production of content to achieve dissemination. Compared with the official propaganda, the player's second creation is more grounded and more in line with the player's taste. Of course, more importantly, the player's spontaneous publicity is free.
For many game companies, the publicity fee may be half or more of the entire game cost, and tomorrow's Ark has taken a big advantage in this regard. Relying on the huge traffic of a certain station, a large number of free and high-quality secondary creations have been obtained. Gu Ying personally believes that to a large extent, Eagle Horn is the first new game to eat a lot of two-hit dividends.
Second, two innovations, need the core, need the "stem"
Ah I'm a donkey
In fact, after tomorrow's Ark, many games have also seen this, hoping to leverage more secondary traffic at less cost. However, in the end, Erchuang relies on the "game itself" to exist. The game itself has no characteristics, or if there is no "terrier", no matter how many second creations there are, the effect is limited. But coincidentally, the Ark of Tomorrow is in the early stages of the game, and there is Amiya, the Kanban Lady.
Is Amia a donkey or a rabbit? This is a question that players argue about at the beginning. In fact, everyone understands that compared to rabbits, the possibility of making the avatar of a donkey become a Kanban lady is very small. But the rabbit Amya is far less "stalked" than the donkey Amya. A large number of the terriers of that period were created with Amia as the core of the "donkey".
There is a rabbit tail in the back
But later, Eagle Horn made a model and made a rabbit tail. A furry clump. Since then, the question of whether Amya is a donkey or a rabbit is equivalent to an official answer, and this question can no longer be discussed. If there is a follow-up "terrier" to connect, Eagle Horn can still use similar planning to obtain low-cost traffic and heat.
Third, after the donkey stem, there is no follow-up stem
Apparently, after the end of the Amya Donkey Rabbit Battle, Eagle Horn was not able to launch a new "terrier" in time for players to discuss. In fact, after Amia and Chlores, the Ark of Tomorrow has fewer and fewer stems. In fact, whether it is Robbie La's demonic lines, or Fiameta's series of nicknames, etc., if you seize these opportunities, you may not have the opportunity to pry a large amount of traffic through the second creation and low cost.
But it was clear that without official support, robbibir towers quickly vanished; without the support of strength, Fiameta's nickname, after she was installed, would soon be without this person. From this point of view, the six stars that are not up and down are the most embarrassing. Strong can be an illusion; weak can be blues, not strong or weak is to check no one.
As the first game to eat a lot of erchuang dividends, there is no new terrier support, and erchuang is also powerless. Do publicity again, if you want heat and traffic, you have to spend a lot of w. Of course, for a certain period of time, the official did not support the second creation, which is somewhat regrettable.