In the fields of appearance, power, technology and security, the new Mach version of AX7 has made a comprehensive attack to help Fengshen's sales reach a new level. Behind it, it is the military engineering specifications that are endorsed.
Author 丨 Zhang Min
Edited by 丨 Dahua
Produced 丨 Automan Media
After entering 2022, the auto market is uncertain, and external interference factors are becoming more and more complicated.
Dongfeng Fengshen's performance grew against the trend, following the opening of the door in January, Dongfeng Fengshen in February to take advantage of the victory to chase, the sales of 11,500 vehicles, an increase of 201% year-on-year, hitting the history of "the best February"; from January to February, Dongfeng Fengshen accumulated sales of 30,061 vehicles, an increase of 194% year-on-year.
Among them, the new Mach AX7 version has been listed for less than half a year.
The research and development results of Dongfeng Fengshen Power Technology have landed on a series of new products and rapidly formed combat effectiveness. From the national six b in one step, around the legendary "national seven" to do a good job of technical reserves, Dongfeng Fengshen seized the power of this trump card, on the new AX7 played Mach power + Getrag 7 speed wet dual clutch transmission, forming a golden power combination, reversing the trend in one fell swoop.
1
What military quality means
The big scene has just opened.
In the past stereotype, Dongfeng's independent brands did not do as well as they wanted, did not fully convey the advantages of "military quality" to the public, and ordinary consumers could only decide likes and dislikes through appearance. Once it is conservative in appearance, technical points, and even propaganda, it is out of the mainstream choice circle.
In the past two years, a new generation of consumers who have no historical baggage, do not consider the brand premium, have sufficient information access, and believe in independent thinking have entered the market, and the situation has changed. Chinese brand market share is rising from a trough of 33.5% to 47.4%, and may break 50% on some monthly data this year, reaching an all-time high. Technically, the product sells more, and the brand naturally adds value.
It was in this context that the Wind God re-emerged. After the new generation of designers became the main force, the fengshen whose appearance was greatly improved, and its inherent military quality were gradually recognized.
When it comes to "military quality", some people think that it is "stupid and stupid". This is not a misunderstanding, but some truth. Military products must consider the extremely harsh environmental conditions, the appearance is not exquisite, everything for the function and reliability of the service. But the appearance of civilian products is an important element, and the quality of the military industry is still the core of the wind god, and its power is showing.
What is military quality, a series of demanding tests, or a higher standard of inspection and quality? These are just means, the core of which is "honest", according to the laws of the project, not for the cost of saving any quality management link.
For example, large OEMs, in the EP (engineering sample car) stage and PPV (product and production process verification) stage began to carry out road tests, this period, many functions of the car are not perfect, the main energy is used to verify the basic functions of wind resistance, power, electricity, etc., test vehicles often have a lot of small problems, manufacturers need to solve one by one before the P (trial production) stage.
However, most manufacturers no longer test at the P stage, so that the small problems that still exist will be brought to the SOP (mass production) stage.
Dongfeng, which is a military product, will never save this time and money, and will only honestly test the road until before mass production. It's easy to say, but some "big smart" manufacturers may skip certain steps to achieve faster mass production.
Even from a business point of view, which way is better is not difficult to judge. But human nature is instinctively trying to find shortcuts, and the quality of the military industry eliminates this. It is not comprehensive to use the "quality of conscience" to explain, because the engineering law reflects the experience gained from countless engineering practices.
2
"Road Rocket" got its name
Under the thick accumulation of hair, the new Mach version of AX7 seems to have come out of nowhere, but in fact it is fragrant from bitter cold.
After years of research, Dongfeng Mach Power has made great strides in thermal efficiency (41.07%), liter power (93KW/L) and maximum torque (300 N·m), as well as comprehensive fuel consumption (6.6L/100 km) and several contradictory indicators that need to be balanced.
Some turbojets, which only suddenly intervene in mid-stage acceleration, are absent in the low-speed start-up section where high torque is most needed (which is also the most common scenario for urban driving).
The new Mach 7 version is powered by a direct-injection turbocharged engine that intervenes at a speed of 1000 and is nearly invincible at low speeds. The wind god dared to promise 2 seconds to cross the intersection, and the nickname "Highway Rocket" came to its behold. What's more, the new Mach 7 version of the small inertia turbo has little frustration and is fuel efficient.
At high speeds, the Mach power turbojet boost pressure increases, avoiding the engine from being directly subjected to increased pressure, and also achieving the optimal operating range.
In the low-speed and high-speed segments, there is a de facto variable control, and the wind god relies on this hand to make a name for itself, giving customers an experience that exceeds expectations.
In the experience, what surprised "Autobot" was that this compact SUV of 100,000-130,000 yuan could actually play a pig and eat a tiger, and burst out such a strong and sustained sense of acceleration.
3
A storm of youth with explosive appearance
The inside cannot replace the outside. The new Mach 7 version of the AX7 is called Home, but in fact the inside and outside are bold and passionate, keeping up with the pulse of the times. "Family" cars can still be spearheads and come and go like the wind.
Viewed from the outside, the hexagonal storm digital grille of the front middle net does not use the common chrome outline border, but runs through with a red line, which echoes with the through-type red LED taillights behind the car; the interior of the grille is arranged with exquisite details, unfolding like flying wings, and there is a leaping trend; the full LED light source and the middle net are integrated.
Air kit, contrast design, accompanied by 19-inch blaster tomahawk wheels, just look at the static posture, you can feel the storm of youth spewing out.
As a compact SUV, the Mach AX7 version has a wheelbase of 2715mm and a length of 4660mm, which is in the middle of its class. The side shape is full and tough, and the interior space of the car is full of expansion. The combination of the suspended roof and small tail wing is decent and not too ostentatious. The rear headlights finally used a little chrome, claw shape. Bottom spoiler design, hidden vents, similarly convergent.
The double 12.3-inch large screen in the car is the highlight, and the seat heating, ventilation and massage are all available, and it is difficult to imagine that this is a 100,000 yuan product. Moreover, the steering wheel, the retainer part, the wrapping on both sides of the central control, and the seat itself are all leather (high-end), and the dashboard and door panel are wrapped in soft materials.
The bigger highlight is the 1.17-square-meter giant screen intelligent panoramic sunroof, equivalent to a 70-inch TV, and the front and rear rows can enjoy a wide field of view. As long as you choose the right curtain scene, you can integrate with the external background, give people a sense of transparency, and achieve a pleasant realm.
The music is played in the ears of the Jamo Zunbao sound system, and the sound resolution is very high. But what users often overlook is that the premise of appreciating good sound is that the idle noise of the powertrain is ultra-low, only 35.5dB. The capabilities of the powertrain provide a foundation for the vehicle experience.
It is worth mentioning that this car is very confident to drive, not only the power is to take a rigid route, the initial section of the brake is also quite sensitive, the feedback is moderate, and people dare to speed up.
4
Intelligence and security are two sides of the same coin
The new Mach 7 version of the power upgrade is not all based on mechanical quality improvement. The i-driving fun-smart ECU can identify and learn the user's driving habits, experience once or twice, you can get the user's style (aggressive or conservative, steady or passionate driving style), so as to automatically select the corresponding driving mode, without the need for the driver to manually choose.
Customers always believe that only new energy vehicles will be "intelligent", and the new Mach AX7 version has been interpreted with practice, and fuel vehicles can also be very intelligent.
In the dongfeng fengshen product camp, the new Mach 7 version of the first batch uses 5G car networking technology, which not only provides high-definition video, high-resolution voice calls, 5G hotspots during the drive, but also can conveniently apply OTA background upgrades. For a new generation of users, they may not care that the car hardware has not been updated within 5 years, but if the car is not updated for 3 months, it feels that something is wrong.
5G high-speed car networking, so that these are no longer a problem. The quality of the military industry complements fashion, high-traffic information acquisition, and interaction capabilities, and is not mutually exclusive.
With the support of high-speed networks, WindLink 6.0 artificial intelligence car-machine system not only relies on local intelligence, but also on the ability of cloud computing. The Wind God's engine system has evolved from 1.0 to 6.0, and its function update speed has been fast-forward to the level of the front line of the car system.
In terms of ADAS, the RCTA reversing side rear warning system, BSD blind spot monitoring system, DOW door opening warning system, and CVW rapid approach early warning system reduce the driving difficulty of complex scenarios. The new Mach 7 edition of the AX7 is not only for veteran drivers, but also for novices.
Intelligent systems and active safety systems, in the new Mach 7 version, are two sides of the same coin.
In many models, intelligence has a tendency to be overly entertaining. But for the new Mach version of the AX7, intelligence directly improves the safety margin. The biggest beneficiary of scientific and technological progress is the security system. This is in line with the original intention of the design of the Fengshen model.
In the fields of appearance, power, technology and security, the new Mach version of AX7 has made a comprehensive attack to help Fengshen's sales reach a new level. Behind it, it is the military engineering specifications that are endorsed. From the strict screening of electronic and structural parts, to the strength of the road test of the whole vehicle, from the broad adaptability requirements of the harsh working conditions to the comprehensive verification of the reliability of the whole vehicle, it shows the disposition to surpass peers and not to be vulgar.
The quality of the new Mach 7 version of the AX7 can only be experienced more in a period of time if the experience reaches a certain frequency and depth, or simply has it. So far, although the feeling is rich, it may still be superficial.
After all, the car is bought to serve for many years, if you are overwhelmed by various small problems, where is there any happiness to speak of. This may be why the new Mach version of AX7 is strong and fierce, and it is positioned at home users, who want to be stable and happy "life wins the fighter".
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