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Familiar recipe with different flavors, Eagle Horn's new tour "Ark of Tomorrow: The End" official announcement

Three years after its release, the second game based on the Ark of Tomorrow IP has finally arrived.

On March 10, an official "Ark of Tomorrow: The End" account appeared on platforms such as B station and TapTap, and subsequently, players found that the "Ark of Tomorrow: The End" account, which included Chinese Traditional, English, Japanese, Korean and other languages, had also been registered on Twitter.

caricature? animation? New game? On the same day, "Ark of Tomorrow: The End" landed on the hot search of station B, which aroused widespread attention and discussion for a time.

Familiar recipe with different flavors, Eagle Horn's new tour "Ark of Tomorrow: The End" official announcement

On March 16, Eagle Point released the official website of "Ark of Tomorrow: The End", which was confirmed as the third game product of Eagle Point Network after "Ark of Tomorrow" and "From Stardust", and the second game under the Ark of Tomorrow IP. On March 18, Ark of Tomorrow: The End released its first concept CG, real-life video, and more art drawings, and officially launched reservations.

Ark of Tomorrow: The End of the End pilot trailer PV

Same IP, but not a "sequel"

According to the official information, it can be known that "Ark of Tomorrow: The End" is a two-dimensional game with a light science fiction apocalyptic theme, and "Ark of Tomorrow" is the same product under the world view, but it is not a "sequel" speculated by players before. The gameplay is a 3D real-time strategy RPG, although the gameplay has once again ventured into new areas, but the performance method inherits Eagle Horn's consistent style and is also within the range that Eagle Horn is good at. The stylized and highly designed UI also illustrates that this is a product full of eagle horn genes.

Familiar recipe with different flavors, Eagle Horn's new tour "Ark of Tomorrow: The End" official announcement

The confirmation of the new game is very exciting for players. On the same day, in addition to the hot search on the B station, a large number of players spontaneously created a new tour clue summary and speculation video, analyzed the positioning and gameplay of "Tomorrow's Ark: The End", and showed the deep fan base and good and dynamic user atmosphere of tomorrow's Ark IP.

In fact, this heat has not been attenuated. On March 16, Eagle Point further released the official website of "Ark of Tomorrow: The End" and opened the whole network for reservation. Although the official website does not show specific booking numbers, on the same day, "Ark of Tomorrow: The End" was the first place in the TapTap reservation list, and has continued to this day, as of March 19, the number of appointments has reached 362,000.

Familiar recipe with different flavors, Eagle Horn's new tour "Ark of Tomorrow: The End" official announcement

Perhaps influenced by Ark of Tomorrow: The End, Eagle Point's other previously announced new work, "From Stardust", has also appeared at the top of the reservation list again, which shows that the enthusiasm of players is not only full, but even overflowing.

Familiar recipe with different flavors, Eagle Horn's new tour "Ark of Tomorrow: The End" official announcement

A similar situation also occurred in Station B, as of March 19, "Ark of Tomorrow: The End" had more than 550,000 reservations at Station B, successfully reaching the top of Station B game reservation list. And led the PC version of "Ark of Tomorrow: The End" and "From Stardust" to enter the 5th and 7th places on the list.

Familiar recipe with different flavors, Eagle Horn's new tour "Ark of Tomorrow: The End" official announcement

On March 16, the official website released together, in fact, there is a pilot trailer PV that is jokingly called "the trailer of the trailer" by the player, and by the afternoon of March 19, in the three days of uploading, the video playback volume is close to 3 million. After the release of the new video concept CG on March 18, the number of views also exceeded 1.8 million a day later.

Familiar recipe with different flavors, Eagle Horn's new tour "Ark of Tomorrow: The End" official announcement

Even if it jumps out of the B station with a strong two-dimensional atmosphere, on Weibo, "Ark of Tomorrow: The End" has also successfully landed on the hot search, and the cumulative number of videos on Weibo as of March 19 has exceeded 10 million, and the super talk of the same name has reached 18.753 million views in just over a week, and exceeded 51 million by March 19. The abrupt upward curve of the Baidu index on March 16 seems to be supported by the fact that "Ark of Tomorrow: The End" is not only popular among two-dimensional players, but even has faint signs of going out of the circle.

Familiar recipe with different flavors, Eagle Horn's new tour "Ark of Tomorrow: The End" official announcement

Stay young, and the "hill" can also be higher than the "big mountain"

Ark of Tomorrow: The End was developed by Eagle Point Network's new studio, "Mountain Shape".

According to the Erya Shishan and the Northern Song Dynasty landscape painter Han Hun's book "Complete Collection of Pure Landscapes", the meaning of "峘" is "big mountain", that is, "small mountain precarious mountain". The Northern Song Dynasty scholar Xing Fu explained in more detail that small mountains are in phase with large mountains (and together), and that small mountains that are higher than large mountains are "峘".

Although the name of the studio, "contour", is more simple and crude, given that Eagle Horn has always loved to use the classic, and "Mountain Shaped" is a new word, it is not difficult to speculate that the development of "Ark of Tomorrow: The End" is a deep meaning of "standing on top of previous accumulation".

Familiar recipe with different flavors, Eagle Horn's new tour "Ark of Tomorrow: The End" official announcement

What is rare is that the accumulation referred to by "Gongzhi Mountain" is not the so-called reuse of art and code to achieve the purpose of cost saving. The innovative attitude of the referent in exploring different creative directions in different projects and continuing to try to break through the boundaries of their own fields has always been the same.

Just as "From Stardust" explores new areas such as 3D, alien civilizations, and business models, "Ark of Tomorrow: The End" is not only the evolution of the picture from partial 3D to full 3D, but also represents Eagle Horn's exploration of real-time strategy, fusion RPGs, and the confidence to climb higher peaks with creativity on the basis of previous accumulation.

Familiar recipe with different flavors, Eagle Horn's new tour "Ark of Tomorrow: The End" official announcement

As we all know, innovation is the first driving force to lead development, and it is also the only way to achieve high-quality development of games.

Huang Yifeng, CEO of Eagle Corner, also said that as a game company that adheres to originality, Eagle Corner always hopes to bring together talented creators and make their ideas have a broad space for growth through the combination of technology and art. Ark of Tomorrow: The End is the latest manifestation of Eagle Point's focus on content, originality and innovation.

Multilingual and multi-platform, growing in the direction of globalization

The official website reservation shows that iOS, Android and PC are multi-entry, as well as the establishment of Twitter multilingual accounts, it can be speculated that "Ark of Tomorrow: The End" will most likely be a multi-platform product for the global market.

Familiar recipe with different flavors, Eagle Horn's new tour "Ark of Tomorrow: The End" official announcement

The basis for such inference is that the Ark of Tomorrow IP is exported overseas, not only at home, but also in the world has a relatively deep player base. In addition, due to the growing overseas market, non-global projects are not established and have gradually become the mainstream of the industry.

Some people in the industry have pointed out that today's game companies are "born and global" era, many listed companies and large manufacturers will also be non-global projects, the domestic half of the overseas half as a hard indicator of future development.

The "2021 China Game Industry Report" also shows that the actual sales revenue of China's self-developed games in overseas markets last year reached 18.013 billion US dollars, equivalent to about 114.8 billion yuan, an increase of 16.59% year-on-year, which is nearly three times the growth rate of the market by 6.4%.

At the level of globalization, Eagle Point is also active. Last year, Eagle Point also entered the "List of Key Enterprises and Key Projects for National Cultural Export in 2021-2022" announced by the Ministry of Commerce together with "Ark of Tomorrow", and the results were officially recognized. In this context, it is natural to be full of expectations and curiosity about the future globalization achievements of Ark of Tomorrow: The End.

Of course, according to the existing information, "Ark of Tomorrow: The End" is still in the early stage of research and development, the content framework is not too perfect, artistic performance, specific gameplay has yet to be finalized, and the purpose of announcing the project is also to recruit more talents, and it may take a while to really come out.

But because of this, the potential of "Ark of Tomorrow: The End" is worth looking forward to more, I believe that with the efforts of the R& D team, it will always bring a steady stream of new ideas to Eagle Horn, and once again refresh our understanding of creativity.

Familiar recipe with different flavors, Eagle Horn's new tour "Ark of Tomorrow: The End" official announcement

It is not difficult to see from the products that have been launched and announced, whether it is the first two-dimensional tower defense, the second buyout system, or the third strategic RPG, every Eagle Horn dares to innovate and is good at innovation, which is also the basis for its fame and loved by players.

The advent of Ark of Tomorrow: The End means that this cutting-edge game company is still young in its mentality on the way to exploring new areas and new technologies.

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GameLook Daily Game Industry Report

Global vision / depth is material

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