*The following is an excerpt from Wilson's paid report "OTA Monitoring Monthly Report", if interested, welcome to scan the code to consult.
01
Overview of overall industry OTA data:
The categories are concentrated, and most of them aim at the "Spring Festival" to create a festive atmosphere
From January to February 2022, due to the arrival of Christmas and Spring Festival, the OTA upgrades pushed by major brands are mainly focused on intelligent networking and intelligent interaction, creating a festive atmosphere for users through mutual innovation or adding new entertainment content. From the perspective of OTA attribute classification, the gap between the number of new content and optimized content is very small.
02
Overview of OTA data for new power brands:
The number of upgraded features reaches a high level
In January 2022, new power brands intensively pushed OTAs, and the number of upgraded features reached a high level, which wrote a footnote for the fierce competition throughout the year. According to the content classification, the upgrade ability of new power brands in intelligent driving is still ahead of other brand camps.
03
Popular brand OTA analysis:
Tesla introduces wireless microphones
OTA Overview
From January to February 2022, Tesla's upgraded functions mainly focus on data upgrades, map navigation, leisure and entertainment, on the one hand, Tesla focuses on the optimization of the car-machine map to strengthen its automatic driving capabilities, on the other hand, it has launched innovative entertainment functions such as light shows and wireless microphones in leisure and entertainment.
OTA upgrade content
On February 1, 2022, Tesla officially pushed the 2022.2.1 version upgrade. The software version number of this upgrade is the day of the New Year's Day, and it also brings an entertainment package exclusive to Chinese car owners, including the launch of NetEase cloud music, custom vehicle color display, etc., which shows that Tesla still spent a certain amount of thought on China localization.
OTA Interpretation
The focus of this upgrade is on the entertainment function, the user's long-awaited NetEase Cloud Music is officially launched, and the new Thunderstone KTV has been added, which can be used with the new Tesla peripheral wireless microphone to achieve the function of the car KTV, and the car navigation display has also been optimized.
04
Focus on user voice
The mom of this tesla owner may be fashionable
- END -
An excerpt from the above is a paid report
Wilson OTA Monitor monthly
If you are interested, please feel free to inquire