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The white paper reveals: Who makes a high-performing marketer is critical

author:Forward-looking warranty

01

Growing up is the lifelong career of insurers

Since the age of seven or eight, Wang Xianzhi began to learn calligraphy with his father Wang Xizhi. Within a few years, the praise of the tiger father and no dog had spread throughout the streets.

Only Wang Xianzhi's mother shook her head, and she pointed to the 18 tanks of water in the courtyard and said to her son: After writing them, we will discuss how well you write.

It took Wang Xianzhi five years to grit his teeth and finish writing three tanks of water, and he proudly took out one of his most proud works and asked his father to comment.

The father didn't say a word, just casually under a "big" word, made up a little, and sent him back.

Wang Xianzhi was not convinced, and asked his mother to see it. After reading it, the mother pointed to a point under the word "big" and said, "Wu'er has polished three tanks of water, but there is only one bit like Xizhi." ”

At this time, Wang Xianzhi realized that the gap between himself and his father was far more than the eighteen tanks of water left in the courtyard.

Since then, Wang Xianzhi insisted day and day, practicing hard night and night, and later he really wrote eighteen cylinders, and later, he became a calligrapher, and was put together with his father by posterity, and called "The Second King".

The white paper reveals: Who makes a high-performing marketer is critical

In fact, the growth we want, rarely like the movie, in a certain moment, suddenly turned, suddenly happened, suddenly got a new life.

More often, it's like a boring plot with no ups and downs, just by persevering day after day, year after year. Subsequently, growth occurs naturally.

Persistence and growth are the key words that every insurer has been reminded by his predecessors and stimulated by his peers since the beginning of his career.

We often refer to insurance marketers with a monthly income of more than 20,000 yuan as high-performing marketers. In addition to revenue, these high-performing marketers have one more obvious thing in common – longer seniority.

The white paper reveals: Who makes a high-performing marketer is critical

According to the survey of the "2021 China Insurance Intermediary Market Ecology White Paper", among the high-performing marketers, those who are more than 5 years old account for 57.28%.

It can be seen that persistence and growth is a way to succeed for more people.

The white paper reveals: Who makes a high-performing marketer is critical

As an advocate of long-termism, the IDA Institute of Advanced Studies, an online learning platform exclusively developed by Baopin Group, makes full use of technology to empower growth, and is committed to making learning more efficient and even more ritualistic.

As one of the features of the platform, the knowledge calendar insists on updating every day, and uses easy-to-understand language to explain insurance knowledge to learners.

We hope that the knowledge calendar will accompany you to grow, and we also hope that after you share it, more people can see your persistence and let more people understand insurance correctly.

After the feature was launched, it received recognition and support from many learners. And we dare not stop, continue to optimize the function, and strive to bring users more and more comfortable experience.

In the new version of the feature, you will see a product that is more like a paper calendar and more ceremonial.

The white paper reveals: Who makes a high-performing marketer is critical

And if you keep a small record of 30 consecutive check-ins, you'll unlock a brand new calendar template.

Share it every day, what you insist on, what you change, what you change, it remembers for you.

It's only a small detail, but it's a big dream for us — and we hope that IDA Institute for Advanced Studies can grow into a learning platform that helps you make it easier and more companionlike to stick to it.

Our growth also depends on such a small change.

02

Grow in the game-breakers

The white paper reveals: Who makes a high-performing marketer is critical

The blow of the epidemic to the insurance industry is also heavy. Most people know that the epidemic has made the already difficult tactics of the sea of people more difficult.

However, only a few people know that the difficulties of the post-epidemic era and the rapid and huge power of scientific and technological empowerment are forcing the industry threshold to continue to rise, and insurance has finally ushered in a critical period of transformation to high-level and practitioners to elite.

Under the great changes, only those who see farther can not be confused by the current stream and see the real torrent of the times.

But the algorithm knows us too well. It knows what we like to see, so it only shows us what we want to see.

The white paper reveals: Who makes a high-performing marketer is critical

On the one hand, it feeds us very precisely, and on the other hand, it traps us very cunningly. It makes us more and more paranoid, more and more narrow-

This is the "information cocoon". Breaking this cocoon and helping users break through their own boundaries and have a more forward-looking and broader vision is also a thing that IDA Institute of Advanced Studies is committed to doing.

Under thousands of calls, "Everyone is turning" finally met with you in the latest update of the IDA Institute of Advanced Studies.

Based on big data analysis, here will automatically generate three explosive articles that are being discussed, shared and forwarded by the whole network every day, and those with the highest popularity will be marked with the TOP logo.

The white paper reveals: Who makes a high-performing marketer is critical

They may be new observations from the insurance industry, or they may be a new perspective that pokes at everyone's pain points, or they may be a bowl of high-quality chicken soup that is not so bad to drink and can really strengthen the soul.

The white paper reveals: Who makes a high-performing marketer is critical

In addition, you can also see who is following the shared articles, as well as the length and length of the page, and judge what content customers and potential customers are really interested in.

In this way, you can better understand the needs of customers and provide more accurate information and decision-making basis for the exhibition industry.

You can easily get the hot content and industry information that your peers pay attention to in the column, see what everyone is paying attention to, break the "information cocoon" that traps you, and learn more about a new way of thinking.

The white paper reveals: Who makes a high-performing marketer is critical

Growing up is actually a drop of water to wear stone. But the water droplets wear stones, not by the power of water, but by the power of persistence.