【Written in front】 New Year's great welfare, today to give you a set of pit production thinking play suitable for the first half of 2022, the effect is no less than any of the "pit production thinking" play that is now popular on the market.
Seconds to kill all the pit production on the market to play training.
As long as you talk about supplementary orders and pit production, this set of gameplay is definitely a ceiling, and then learn to learn about new cognition, some things of new heights, such as our offline class in April.
Students who do not believe in the existence of "vectors" and cannot play through the "information flow ecological closed loop" of recommended traffic under the recall mechanism can try it.
Again, I stress that it is only suitable for the first half of the year.
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The core of the seven-day incremental spiral under the pit production thinking is to find the right competitors.
Talking about pit production is no stranger to everyone, the core lies in finding suitable accurate competitors, and the core of the keyword era is to find keywords suitable for accuracy.
Now play pit production also has to have this concept suitable for "competitors", but now more emphasis is placed on "entering the pool", and entering the pool solves the problem of labels and crowds, that is to say, it is now the labels and crowds to determine the current accurate "competitors".
The core part of the old pit production thinking is the layout of the keywords.
By brushing the layout of the keywords to superimpose the weight on the desired root, the root weight will get the ranking weight of the keyword, which everyone understands is the "word weight".
But everyone knows that the current search is recommended, and now it is the label era, which determines the scope of display and affects the accuracy of display.
So how the label comes from is that the consumer has purchased a certain type of product system to paste it within a certain period of time.
Labels are divided into: behavior labels, identity basic attribute labels, preference labels, etc., the existence of labels is the process of restoring consumers' real shopping needs, which is the greatest value of labels.
So if you want to play pit production now, the first problem that must be solved is as long as the pit property rights are heavy, do not label the weight.
Only in this way is the keyword ranking display obtained by the keyword not affected by the label is the first search display of the consumer, and the value will be the highest.
So how to just pit the property rights and do not have the label weight? It is necessary to start with the generation of labels - behavioral data.
Think of the existence of "non-search".
Only by understanding these can we enter the next step of "selection".
Selection is the substantive work of finding the right and accurate competitors.
The selection should abandon the label weight, and count the total sales volume and main vector attributes of the top 30 products under the sales volume ranking.
The total sales volume and the main vector attribute basically determine the market.
Through the market inference to determine the "key words", keywords to determine the demand and market, to determine the "real" competitive environment pattern, so the keywords, whether it is pit production thinking, or recall mechanism, are to avoid strong competitors, to achieve dimensionality reduction "a little with the face" of the core point.
Behind the keyword is a game of crowd layout and game-breaking.
In the final analysis, playing pit production thinking is playing with the data of the "key words" that have been determined. Whether the effect is good or not depends on the market competition environment.
Therefore, the pit production gameplay from the emergence to the present good and bad, is not a weight of the pit production at all, the change of the algorithm, the core lies in the "competitive environment", think about the core of the pit production play what is the underlying logic? --- "avoid strong competitors"
Specific steps:
First: the arrangement of the plan, through the above "selection" combined with the "main vector attribute" also determines the "battlefield", determines the battlefield to carry out strategic layout, first of all, the planning arrangement, the algorithm support behind the pit production is a seven-day spiral, and the planning arrangement is at most 14 days to solve the battle.
Strategic planning requires tactical arrangements:
Specific details:
Keyword layout
Single volume arrangement
Data pull up
Data control maintenance and other stages.
The core two tasks of tactical arrangement are keyword layout and single product planning, which we will explain in detail below:
Keyword layout:
The first stage: specifically the first three days, the purpose is: to use pit production to buy the display, to see whether the keywords of the system fission and the direction of the layout keywords are consistent.
This stage is solved as long as the "pit property rights are heavy, do not label weights". In the core optimization phase, it is even more difficult to optimize the accuracy of traffic if you miss it.
Here I list the specific practices commonly used in the market:
1: Use full title/half tag to open system fission keywords
2: Use semantic vector words
3: Take advantage of special symbol titles
4: Triple set gameplay
The first three seem to be different, in fact, the use of a low-level logic is as long as the pit property rights do not have the title weight, some students will ask, you have said that the label is derived from the behavior data, the first three are searched for the behavior data, it is true, but the core point lies in the search volume behind these keywords, these words are basically in the category of "artificial words", the search volume is small and negligible.
Can you figure it out?
Let's take a closer look at how to play the special symbols:
Search for multiple (3-5) keywords, these are long-tail keywords with attribute roots (can not find the special symbol in the title), each keyword is 5-10 treasures (the object of browsing is worse than their own baby), and finally directly deal, after the transaction click on the recommendation, and then share it to two other people, the sharer buys on the same day, the next day the order. Directly increment according to the form 3, 5, 8. In this process, with the super push increment, the super push only opens the keywords, the crowd is not opened, and the intelligence cannot be opened.
On this point, some people will charge tens of thousands of dollars for training.
As long as you truly understand that as long as the pit property rights are heavy, do not label weights, as long as the pit production is bought in the early stage, look at the fission direction of the system, respect the system, and go with the flow. There are too many ways to do it.
Stage 2: 4-8 days, Purpose: To confirm the fission direction of the system
Specific practices: use the system's fission words, core words + main vector attribute keywords to maintain the search end data, and let the system confirm the direction through the data.
Phase III 9-14 Purpose: Data pull up
Specific methods: Data maintenance through accurate long-tail words + core words to control the search-side payment conversion rate data.
Perform an incremental spiral pull, during which attention is paid to the transformation of the current keyword and the threshold of pit production.
Single Volume Arrangement:
As mentioned earlier: by counting the total sales volume of the top 30 products and the main vector attribute.
to identify the core search keywords.
Determine the core keywords of the search, and use this keyword search to find 5-10 peer competitors.
For example, if you find 5 competitors and then record the monthly sales of the competitor links, for example, the sales of these 5 competitors are 1000, 800, 600, 400, 200, respectively; then calculate the average monthly sales: 1000 + 800 + 600 + 400 + 200 / 5 = 600 orders,
14-day operation plan: 600/2 = 300 orders
The single amount is distributed according to the spiral increment: specifically, the order can be dispatched according to the weight of the periodic increase, and we all know that the greater the periodic increase, the faster the outbreak speed, but for the sake of safety, we distribute it according to 1:2
Specific implementation:
Week 1: 100 orders
Week 2: 200 orders
Specific details: The amount of small orders increases in the first five days of the first week, and decreases in 6-7 days, preparing for the second week of increments.
The first 5 days of the second week are increased, and the last 2 days are decreased depending on the specific situation of the traffic for targeted optimization.
Data Control:
The core point of data control is: single amount = number of visitors * conversion rate, this formula should pay attention to several levels:
1: The overall conversion rate of a single product is controlled
2: Control the conversion rate of search-side payments
3: Core search keyword payment conversion rate control
4: Single search keyword pit output value and UV value control.
The above are the foundations of the foundation, how to ensure the success of the probability optimization of the point of the core or in the determination of the core keywords outside the competitive environment of the pattern, the most effective way is to lie in the system fission keyword part is the system display level.
The problem at the system presentation level is the optimization of exposure data
To do a good job of optimization, we still have to work hard from the following points:
1: When determining core keywords, we should not only consider the size of the market and the intensity of competition, but also pay attention to the accuracy and intensity of demand willingness.
2: In addition to considering that the keyword is the demand market behind it, it is also necessary to consider that the keyword is the crowd behind it, and it is necessary to optimize the crowd, especially the analysis under the "scene" of the crowd, and tap new demand to promote new buying and selling relationships to improve the utilization rate of the crowd.
3: Behind the keywords is the shopping intention is the crowd, so the main image must be optimized according to the core keywords, especially the segment market demand behind the main vector attributes.
4: The optimization essence of the click rate or the optimization of demand matching, do not pay too much attention to the optimization of the basic attribute population structure, if the click rate is optimized through the keyword layout and the main image, the optimization of the basic attribute population structure will lose its meaning, but it will lock the display range earlier to touch the problem of the display ceiling.
5: Truly understanding the relationship between market demand and the main map solves the problem of click-through rate, which is the core of this game to improve the probability of success.
6: Pit production is based on market competition, whether it can succeed is often not a problem of gameplay, it is to see whether the market gives you the opportunity, so the core lies in the control of nodes, learn to see the trend of the whole year according to the general trend of the layout in advance has more opportunities.
There are still many practical details, you go to the actual battle to encounter problems and then communicate, if you want to learn more advanced and efficient courses to join our online membership course to learn: "Vector Recall Information Flow Closed Loop Play 2.0".
Ghost Foot Seven team lecturers have grown again: Today I specially recommend a new lecturer to provide targeted services for newly joined e-commerce students and people with weak e-commerce foundations.
Ghost Foot Seven Team - Ah Bin (flower name: Ah Bin, English name: hunter) 10 years of e-commerce veterans, focusing on standard products, billion-level brand traders
Co-founder of Label Theory and Applications
Good at data operation, search and hit the explosion.
Fitness category of multiple categories first (treadmill, fat machine, etc.)
The first in multiple categories of personal care (eye massager, foot massage machine, etc.)
Medical device category for 5 consecutive years of category no. 1 (Lv's flagship store)
Home cleaning category multiple sub-categories first (Shangqi flagship store)
A number of well-known enterprise e-commerce consultants have raised more than 100 million yuan in cooperation with brands.
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This article is provided by the chief operating officer of the Seven Treasurers - Ghost Brother (WeChat: qdbz888) only represents personal views! For more details, please see the circle of friends.
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