On March 15, Xi'an City conducted a new round of large-scale nucleic acid screening, and distributed "Antelope" cartoon stickers to residents who had completed nucleic acid testing as valid certificates for entering and leaving communities, units and public places. Previously, nucleic acid screening points have also distributed "panda" and "golden snub-nosed monkey" stickers. After people finished sampling nucleic acid, they took photos and sent them to the circle of friends and Microblogs, and "Xi'an Safety City distributed nucleic acid stickers" once rushed to the top of the hot search list in Xi'an. Citizens have said that the original stamp on the paper was adjusted to distribute stickers, which not only improved the efficiency of nucleic acid sampling, but also spread traditional Chinese culture.
Xi'an anti-epidemic sticker pass voucher, from left to right, are pandas, golden snub-nosed monkeys and antelopes. Photo by Ren Li
Anime stickers help fight the epidemic
After the "exit permit" of the white strip red seal was replaced by the "Four Treasures of Qinling", whenever an animal comic sticker dressed in ancient costumes was added to the back of the mobile phone, sleepiness, exhaustion, and chills seemed to disappear with it. Behind the fire of the "anti-epidemic sticker" is the public's recognition of history, culture and creative industries.
Pandas, antelopes, golden snub-nosed monkeys, crested ibises, many careful netizens found that this group of "Qinling Four Treasures" sticker animation image integrates ancient Chinese costume culture elements. The Tang Dynasty was strong in national strength, culture and art were unprecedentedly prosperous, the status of women was improved, and the large-sleeved shirts worn by "pandas" in the stickers were the bold and open expression of aristocratic women. In the Western Zhou Dynasty, the hierarchical system was gradually established, and the types of clothing included sacrificial dresses, court dresses, military uniforms, etc., and the aesthetic characteristics were mainly neat, elegant, and harmonious, paying attention to grooming and etiquette, and the "antelope" costumes reflected the use of knee coverings on the dress. The Qin Dynasty advocated force, formed a powerful army, and left behind the world-famous terracotta warriors, and the "Golden Monkey" sticker costume reflected the image of the Qin Dynasty's armor. During the Han Dynasty, the costume culture was gradually enriched with the enhancement of national strength, and the daily clothing of women's tops and skirts became the model of dress for Han women in later generations, and the "crested ibis" sticker that was about to be launched reflected in this costume feature.
"As a native of Xi'an, I have a deep affection for the city's history and culture. The original intention of designing the 'Four Treasures of Qinling' set of anti-epidemic stickers was to publicize the history and culture of Shaanxi and the natural treasures of Qinling. Jia Sihan, director of design and planning of Shaanxi Muke Culture and Art Communication Co., Ltd., said that the design inspiration for anti-epidemic stickers comes from the ancient city of Xi'an, where he has lived for 30 years, and the "Four Treasures of Qinling" represent the history, culture and natural ecology of Shaanxi, and are familiar resources and pride of the children of Sanqin.
Screenshot of the "Four Treasures of Qinling Mountains" Weibo Courtesy of the Department of Culture and Tourism of Shaanxi Province
Only when "alive" will it be "fire"
The "Four Treasures of Qinling" sticker has attracted much attention and once again proves that only by "living" resources such as history and cultural relics can we make them "fire".
Liu Bingbing, associate professor of the School of Fashion and Art Design of Xi'an Polytechnic University, said that China, known as the "country of clothing", has created countless exquisite costumes. After thousands of years of changes, traditional costumes have developed to the present, and have formed a specific cultural symbol and a cultural value carrier, which continues to influence us. "Today, with the integration of world economy and social development, we need to re-examine traditional culture, rediscover and carry forward the excellent elements in traditional culture, and let the excellent traditional culture shine."
Sun Li, a researcher at the Xi'an Museum, said that clothing is not only a historical memory, but also a language, but also a culture. "Do nucleic acid, set stickers" is favored by the public, people are willing to join the "collar stickers" and "set four treasures" ranks, once again prove the charm of China's excellent traditional culture, will also stimulate the enthusiasm of museums and cultural tourism enterprises to develop cultural creativity, to protect, inherit, carry forward the excellent traditional Chinese culture and continue to meet the needs of public culture to contribute their own strength.
Nucleic acid testing points distribute "panda" stickers Photo by Zheng Fei
Cross-border platform innovation and development
The launch of the "Four Treasures of Qinling" sticker is a microcosm of the development of Shaanxi's cultural and creative industry. At present, the Shaanxi cultural relics system actively promotes the development of the museum cultural industry, builds a platform for the integration and development of Shaanxi cultural and creative industries, and jointly initiates the establishment of the Shaanxi "Internet + Chinese Civilization" Cultural and Creative Industry Alliance with social enterprises, signs the strategic cooperation agreement of "Internet + Chinese Civilization" and "Culture + Science and Technology + Finance", jointly establishes the "Internet + Cultural Relics Education" platform, successfully holds the "Shaanxi Historical and Cultural Animation Game Competition" for many times, and organizes relevant cultural and cultural units in the province to form teams to participate in various expositions. China International Brand Licensing Exhibition and won many awards.
The relevant person in charge of the Shaanxi Provincial Cultural Relics Bureau said that in order to guide the provincial museums to do a good job in the inheritance of traditional culture, excavate the stories behind the cultural relics, cultivate cross-border awareness and the vision of running through ancient and modern times, the bureau will carry out business training and learning activities every year, hold the "Selection of Excellent Literary and Creative Works in the Province" for three consecutive years, discuss the elements of cultural and creative development for many times, adopt high-quality cultural relics cartoons, photographic works, and accompany the prose, poetry and song copywriting of cultural relics themes to publicize history and cultural relics, and create a cultural and artistic atmosphere with cultural relics as the theme. Continuously recommended a number of intellectual property products with graphics, LOGO, and UI design as the main forms of display, and cultivated a number of mature IP images.
According to reports, Shaanxi has cultivated a number of IP images to tell the story and culture of Shaanxi. For example, the Xi'an Banpo Museum presents prehistoric stories in three dimensions through the "Banpo Girl" IP series developed based on the human face fish pattern basin; the Qin Shi Huang Emperor Mausoleum Museum tells about Qin culture through the "Qin Figurines" IP series developed with multiple Qin figurine prototypes; the Hanjing Emperor Yangling Museum tells about Han culture through the "Shanshan" IP series developed by the "Shanshan" female figurines with plastic paintings; and the Shaanxi History Museum tells about Tang culture through the "Tang You" IP series developed with multiple Tang Dynasty female figurines The Memorial Hall of the Xi'an Office of the Eighth Route Army tells the story of the Red Revolution through the cartoon "Eighth Route Army" IP series developed with many heroic images. In addition, Shaanxi also uses the animation cartoon cultural relics IP living in different eras to endorse the museum, telling the story of cultural relics through virtual IP images, which is deeply loved by young fans. (Author: Ma Fengxia, Reporter Ren Li; Editor: Cao Xuewen)