I didn't expect it, I didn't expect it.
After the fruit opened the "Spring New Product Launch Conference", it was the first to come out of the circle.
It's not a double-layer tandem OLED screen with full brightness, it's not the invincible M4 chip, it's not the iPad Air with 60Hz, and it's not the Apple Pencil Pro that doesn't increase the price.
But......
Ads for iPad Pro.
Well, this is it, using a huge hydraulic press to compress TV, piano, paint, guitar and other creative tools into a single iPad Pro picture.
We all understand the meaning, just to express that the new iPad Pro is feature-rich at the same time, it is also very thin and light.
The creativity is really full, and the ads look really shocking.
However, many netizens said that by destroying all kinds of creative tools, and the "environmental protection" concept that Apple has always adhered to...
It can't be said that it coincides, but it can only be said that it is completely opposite.
In addition, there are also a lot of destructive shots in the advertisement, which makes people feel physiologically uncomfortable.
For example, let's introduce a-
So as online public opinion and controversy gradually spread all over the world.
Tor Myhren, Apple's vice president of marketing, also issued an apology, saying that the promotional video did not "meet the expected publicity goals."
The video has now been retracted and said it will not be shown on TV as planned.
If memory serves.
This is the first time in Apple's history that it has apologized for an advertising controversy?
Then again.
Brother Ji also saw that some netizens replayed this advertisement upside down, and the perception was indeed much better than before.
There's a... The feeling of a whale falling into all things.
Which version do you think is better? Let's nag in the comment section.
The picture comes from the Internet