| Author: Uncle Autumn Leaf | EDIT: Quiet
A top account with 35 million fans said no, who is so cruel?
Recently, the "breakup war" between the top Internet celebrity Lang Stomach Immortal and the former company founder You Shu has been making a lot of noise.
You Shu said that he was busy traveling, and when he returned to the company, he found that the people were gone, the shooting equipment had been removed, and the hard disk containing all the materials had been formatted.
What about langgasin himself?
Quickly opened a new number "Real Lang Stomach Immortal", continue to be a food blogger and live streaming with goods, although it is from 0, but the IP influence is large, and soon there will be more than 2 million fans to pay attention.
What You Yu did not expect was that after LangJiaxian left, she had to disband the team, let the employees sign a non-compete agreement and compensate N+1, and turned around to find that the old employees appeared in the live broadcast room of the Langjiaxian new number.
Even customer resources have been diverted.
"I've been an artist agency for more than a decade, and that's the first time I've encountered this situation." You sighed.
You Shu also exposed that she and lang stomach immortal share of interests, the company side took 30%, lang stomach immortal took 70%, can be said to be "immortal partner".
Whoever puts this matter on them will be confused, and it is really cruel.
We have also seen a lot of Internet celebrities and companies break up, like Li Ziqi and Wei Nian has not yet achieved results.
In similar incidents, netizens often help Internet celebrities to denounce the capital side, but this time is different, everyone supports You Shu one-sidedly and demands that the Lang Stomach Immortal be banned.
I thought about it for a while, the company only took 30%, which is indeed very generous. To run away, unless you feel that the company's market operation ability is too poor to help you make money.
01
Li Ziqi is his own ten million big V to sign a contract with Wei Nian; Lang Stomach Immortal is different, he is a big IP that was excavated and single-handedly created by You Shu.
Lang Stomach Immortal, whose original name is Li Hangze, has an ordinary appearance, but is very edible.
He once ate 300 scribes in a big stomach king game.
It was also this competition that made You Shu, who was the CEO and gold agent of Tianquan Star Media at the time, notice Li Hangze.
In 2018, You Shu signed a contract with Li Hangze, and the two began to eat and broadcast.
In those years, the most popular food blogger was the big stomach king type.
Like Japan's Kinoshita is typical, she is thin, sweet-looking, the amount of food is super large, eating is not fat, is the representative of the big stomach king + high value; there is also a heroic type, the appearance is not important, that is, eat more and eat well, so that netizens can see the saliva.
Lang Stomach Immortal, which does not belong to the above two types, is characterized by eating quietly, calmly, and without alarm.
300 rabbit heads, 30 steamed dumplings, 30 bowls of large bowls of lasagna, 20 beef, 10 pounds of fish... This is the amount of a meal for lang stomach fairy.
Another time, he started at 12 noon and ate meat until 2 a.m., and his physique was really amazing.
In addition to eating more and eating in a distinctive style, langgasin immortals also have a big killer that other big stomach kings do not have, that is, gender controversy.
Shawl long hair, soft temperament, soft voice, so that fans have always been curious about whether the lang stomach fairy is male or female.
It is precisely the gender question that makes the lang stomach immortal soar, perhaps to find this traffic password, the lang stomach fairy simply blurs it, the makeup is getting thicker, doing exaggerated nail art, pasting false eyelashes, etc.
When there were more and more fans and everyone's curiosity exploded, Lang Stomach Immortal finally explained that he had taken the child alone after divorce and did not want the child to lack maternal love, so he dressed up like this. At this time, the Lang Stomach Immortal Set was even more pleasing.
But in addition to fans, more people did not know about this matter, until You Shu exposed that he regarded langjiaxian as his brother, and everyone suddenly realized that the original langjiaxian was a man.
Now it is good, Lang Stomach Immortal has become a "perfidious" person, the image is seriously damaged, the mysterious gender has also been exposed, it is a man dressed as a woman, 35 million top-stream IP, say don't do it.
From the accusatory video released by You Shu, it can be seen that she very much wants to protect the Lang Stomach Immortal IP, and always respects the Lang Stomach Immortal as Lang Teacher.
Regarding the betrayal, You Fu put the responsibility on a person named Xiao Lan, who was once a friend of You Shu and Lang Stomach Immortal, when there was a lack of a person in charge in the live broadcast room, Lang Gu Xian personally recommended Xiao Lan to take over.
In YouXu's view, it was this Xiaolan who instigated her harmonious and harmonious cooperative relationship with the Lang Stomach Immortal for four years, and stirred up the Lang Stomach Immortal to leave, resulting in the current situation.
In the face of the flood of netizens' questioning, Lang Stomach Immortal could only respond.
Lang Stomach Immortal stressed that he was deceived, and you Shu and the former company Tianquan Star Media had a lawsuit involving the ownership of the "Lang Stomach Immortal" account, and he felt that it was risky to cooperate again.
At the same time, Lang Stomach Immortal claimed to be a shareholder of the company, and You Shu was a partner, and the company had the right to dispose of the equipment after liquidation, and deleted the material to protect his portrait rights.
Accepting old employees is to take into account that these people are unemployed and have no jobs.
Regarding the important person Xiaolan, the Lang Stomach Immortal did not mention a word.
Compared with the emotional and story-full accusations of Youxu, langjiaxian's rational response did not work at all, and netizens did not buy it.
How the truth of the matter is, now a little Rashomon's meaning.
On March 9, You Shu temporarily renamed the "Lang Stomach Immortal" account to You Shu, deleted all the videos of lang stomach immortals, and opened a live broadcast to collect new names from netizens, saying that she would re-operate the account, and she would personally appear on camera in the future.
Now for You Shu and Lang Stomach Immortal, both sides are defeated. The top IP Lang Stomach Immortal has become a thing of the past, and the public opinion war between Lang Stomach Immortal and You Shu has also come to an end, leaving only an account with 35 million fans.
Looking back at recent years, disputes between Internet celebrities and MCN companies have emerged in an endless stream, and indeed there are fewer people who can retreat from the whole body, and more that both sides lose.
Like Lin Chen, filming the wuhan explosion under the epidemic and the Weibo fans exceeded 5 million, and it was pit by unscrupulous MCN.
The contract he signed when he was unknown did not get any help from the company, and after he became popular, the company came to him and asked him to take the advertisement.
Lin Chen felt that it was not suitable for filming epidemic-related advertisements at that time, and wanted to postpone it, but the company said no, and threatened him that it was a serious breach of contract if he did not do as required, and he would compensate 3 million yuan in liquidated damages.
Later, after investigation, Lin Chen found that the company he signed belonged to the wide casting net, only 1 operation, but signed 60 bloggers. This is obviously relying on information asymmetry to pit people, MCN bet on multiple bloggers, bundled with contracts, can make money together, and want to go to earn a liquidated damages.
Station B has 6 million fans, the whole network 20 million fans of the up master Xiangxiang battle after watching lin Chen's encounter quickly studied the contract he signed with the company, and indeed found a lot of loopholes, he had to perform the duties to write many pages, but the company's responsibilities were only 6 lines.
Later, the Xiangxiang battle account was recovered by the company, and Xiaoxiang Brother opened a new number from 0, but fortunately returned to the ranks of millions of big Vs, but took a lot of detours, wasting time and energy.
Not to mention the dispute between Li Ziqi and Wei Nian, until now Li Ziqi has not been able to update the video normally, and fans at home and abroad are waiting for her.
During the outbreak of the Langjiaxian incident, Li Ziqi updated a microblog for a long time to promote rural revitalization, and soon after this microblog was issued, there were nearly 500,000 likes, and fans were leaving messages to express their thoughts about Li Ziqi.
When everyone speculated whether Li Ziqi was making a comeback, Wei Nian Company also had a new move yesterday. A million big V who had helped Li Ziqi speak out was sued by Wei Nian for online infringement, demanding 500,000 yuan in damages.
Hey, it seems that the dispute between Li Ziqi and Wei Nian is not over. Because of the interests, the war between the Internet celebrities and MCN will not stop.
When they are not out of the woods, they can't help but agree to all kinds of unreasonable conditions, and most people find that most MCNs have no resources at all.
In case there are people who are red, and often can't calculate the flow of this fiery red, whether it is themselves or the company that pays more, they will always have to tear up.
In the face of interests, who can stand the test?
02
The story I wrote about Via and the Bee Surprise Society a few days ago said that the decentralization of the live broadcasting industry is becoming more and more obvious.
Everyone doesn't want to rely on an IP, an IP is dominant, the company is too dangerous.
You's team is all around the LangJiaxian an IP turn, the langjiaxian alone state affects the fate of the entire company, and everyone has to accommodate the anchor.
Who, you say, is more like a hit worker?
So now many live broadcast companies want to take the team IP route, can this road be passed?
It's actually hard.
Personal brands can be built by everyone, but super IP is difficult to copy.
Because the company incubated the internet celebrity team, the original intention is to reduce the dependence on IP, but the actual situation is to cultivate 100 people, and the talent is probably at most one person, which cannot cover the cost.
Many companies sign contracts everywhere, essentially not to incubate team IP, but hope to run out of real dark horses through low-cost horse racing, in order to increase investment and amplify, so that winners can eat.
Uncle Qiuye is a small IP, but it is still not easy to copy. We, the Autumn Leaf team, do not want to bind the company's performance to the personal status of Uncle Autumn Leaf.
In the early stage of the company's entrepreneurship, it is right to rely on IP to take off at low cost, and when the company begins to take shape, it is necessary to take out real money and silver to cultivate the team, relying on the team's ability to complete the delivery, which is a more benign development trajectory.
So this is the path we have to choose now, to empower the company team with IP brands, which is the long-term model.