When it comes to Dyson hair dryers, many people's first reaction is to net red home appliances, which also represent high-end and high prices, but it must be easy to use if it is expensive? The results are not necessarily.
On the Black Cat complaint platform, there are more than 2,000 complaints about Dyson, of which almost half are about the quality of hair dryers and maintenance after-sales. In addition to the problem of paint loss, the most complained about is the damage to the motor, and even within the 2-year warranty period, because the motor is not a warranty part, consumers can only choose to spend 1980 yuan to replace.
The purchase price of a new Dyson hair dryer is 2500 yuan, which is unacceptable to consumers.
From the relevant complaint information, it can be seen that the Dyson hair dryer can not be used due to motor damage is very common, so many consumers have also questioned whether it is reasonable for Dyson not to include it in the warranty in the case of easy damage to the motor. And is there a quality problem with the motor itself?
After-sales feedback that the hair dryer needs to often clean up the leakage net, there are foreign objects such as hair into it to cause damage to the motor, then the question is, is this product due to its own design defects caused by the motor is easily damaged? And Dyson, knowing the problem, has not taken a solution for many years, and there is no obvious action prompt, but finally passed this responsibility on to consumers.
Dyson Trading (Shanghai) Co., Ltd. was established in September 2013, the legal representative is Robert John Julian Webster, the registered capital of 45 million yuan, by DYSONHOME TECHNOLOGIES PTE. LTD. Wholly owned.
According to the risk information, the company is involved in a number of legal proceedings, including shopping contract disputes and service contract disputes.
In December 2017, Dyson recalled some air purification heaters due to safety hazards in the "Important Safety Instructions" section of the product manual. In addition, in November 2021, Dyson Shanghai was fined 60,000 yuan by the Shanghai Huangpu District Market Supervision and Administration Bureau for expressing unclear information about the performance, origin, use and quality of the goods in the advertisements published.
Even so, Dyson still did not assume the obligation to clearly inform, and consumers may bear the corresponding risks due to product design problems.
In 2021, Dyson unveiled a new flagship V15 vacuum cleaner, innovatively applying laser components to vacuum cleaners. However, several consumers said that their pets at home were stimulated by the "black technology" laser and continued to cry, so they doubted the safety of Dyson's machines.
For the impact of the presence of the laser, Dyson customer service said that the pet can be taken away from the machine or directly turn off the laser. Such an answer clearly avoids the importance of neglecting or even shirking responsibility. After all, Dyson's vacuum cleaner is more than twice the price of the same type of product, and the laser function is turned off, so what is the significance of consumers spending more money on the vacuum cleaner?
Household products lasers mostly meet the standards, and even specially installed eye protection devices. But products similar to Dyson vacuum cleaners that use laser technology but do not have eye protection devices are also installed, such as children or pets will look directly at the light source for a long time out of curiosity, which increases the risk of eye damage and vision loss.
As can be seen through the e-commerce platform, the sales volume of this product has been flat since its release.
In fact, in the past two years, Dyson has a momentum of no longer having a good time, product competitiveness can not match the high price, word of mouth and after-sales problems are constantly complained about by users.
ZDC data shows that Dyson's attention in the domestic vacuum cleaner market has dropped from 34.33% in 2016 to about 14% in 2020. The apparent decline in attention is also reflected in market sales. According to Zhongyikang e-commerce data, the retail sales of Dyson vacuum cleaners in 2021 were 2.73 billion yuan, down 29% year-on-year; retail sales were 988,000 units, down 24.3% year-on-year; the average price was 2768 yuan / unit, down 6.2% year-on-year.
As a high-end home appliance brand, whether it is a vacuum cleaner, an air purification fan or a hair dryer, dyson's price is much higher than that of ordinary products. However, on the consumer treasure platform and the black cat complaint platform, it can be found that many users have encountered problems such as Dyson's two-year bad battery, inadequate after-sales service, and high maintenance fees during the warranty period. On the official Weibo platform of Zhihu, Xiaohongshu and Dyson, I also saw a lot of information about Dyson products, and some netizens also said that they paid IQ tax.
At the same time that dyson's aura is no longer there, domestic cleaning home appliance brands have begun to speed up, and continue to expand the market in the field of vacuum cleaners and sweeping robots.
Under the new consumption trend, consumers have changed the direction of choice, only buying the right one and not buying expensive, which has become a consumer trend. Domestic manufacturers continue to introduce small household appliances that are close to or exceed their effects, and the price is only 1/3 or even 1/4 of it, and it is also a natural result that the sales exceed Dyson.
At first, consumers have an attitude of admiration and appreciation for such brands, and are willing to pay high prices, but slowly, consumers' enthusiasm for brands cools. Even high-end brands, without considering the specific conditions of the target market, without studying the needs of consumers, can not come up with really high-quality products by relying only on gimmicky black technology. Dyson's problem is ultimately the product and service, gradually out of the market demand, and ultimately it is just a short-lived Internet celebrity.