GAC Trumpchi Shadow Leopard, should be regarded as a phenomenon-level product in the domestic car field in 2021, this 9.83-13.18 million yuan compact class sedan, since the date of listing has been very topical. Of course, the process of this car from the listing to the upper volume also seems to be very smooth, listed in August 2021, to October 2021 and November 2021 two months, sales reached 10,021 and 10,052 respectively, for the domestic compact car products that have been in a weak position, such sales data is undoubtedly very good. And this car can get such excellent sales results, may be a large part of the reason is from the car's very characteristic exterior interior and relatively strong power performance, according to the manufacturer's data calibration, this 1.5T model of 100 km acceleration time of 6.95 seconds, a top with more than 130,000 a little model, such a power performance is undoubtedly excellent.
However, the sales performance of this car, after reaching a peak of more than 10,000 units, quickly "dived", with sales of 7110 units in December 2021 and 4458 units in January 2022, while according to the February data released by the media such as The Emperor of The Car, the sales volume of Shadow Leopard in February was only 2002 units. From 10,000 units sold monthly to only 2,002 units per month, it took less than half a year, and this process of change is a bit of a roller coaster.
As we said earlier, this car is a very topical product, or to put it more bluntly, it is a controversial model. Many car owners buy this car is the car is the car's more sharp appearance design and coupe sneakback style, as well as a very strong power, coupled with the car itself is relatively cheap price, in fact, the main user groups are locked in the like maverick, the power requirements, but the budget is not much consumers. So in fact, consumers who can meet these three conditions at the same time are basically young people with a relatively small range, not most young people, which is a basic point.
Then in the case of the relatively certain target customers that this car can attract, it can actually explain part of the reason for the rapid decline in sales to a certain extent. In fact, in any level of the market, most of the consumers choose the model or moderate products, that is, the appearance of moderate, power moderate, price appropriate products, such as and shadow leopard price equivalent to the model, Langyi, Xuanyi, Bora such models may be the choice of many consumers, and shadow leopard as an emerging model, indeed in a period of time on the market, for some young consumers who like "niche models" to find an outlet, but consumers who like niche models are after all a minority. So it may be that shadow leopard sales can be very good in a short period of time, but when most of these consumers who like sharp appearance and strong power models get this car, the remaining market capacity is actually not large, so in fact, in the future, the possibility of shadow leopard sales reaching more than 10,000 peaks again will be relatively small.
Of course, the current sales performance of Shadow Leopard, there is also a certain possibility, is "their own people" to poke the tire, the so-called own people, is the owner of Trumpchi Shadow Leopard, after the listing of Shadow Leopard, the Network is full of videos and articles compared with Shadow Leopard and other performance cars, and many of them are not done by professional media, but by the owners themselves. Of course, there is no problem in doing testing, but we see that there are many shadow leopard owners on the Internet who claim to despise other higher-priced performance car products, of course, this is the personal behavior of the owner, and the manufacturer has nothing to do with it. However, after such a situation is more, it can really affect the market performance of this car.
The reason is actually very simple, that is, in fact, there are still many car owners willing to buy this car, but seeing that there are shadow leopard owners everywhere on the Internet "provoking" other car owners, resulting in many people on the Internet for the shadow leopard owner's "wind evaluation" is not very good, we did not offend the meaning of the shadow leopard owner, but the fact is the case. So in this case, in fact, there are many potential owners who are more swinging themselves "dare not" easily touch the shadow leopard, the reason is very simple, they do not want to be "provoked" by the kind of car owners who can't move to "provoke" others in real life, so in fact, many potential car owners have chosen to give up.
Therefore, in fact, for the Shadow Leopard car, we believe that the settings are relatively excellent, including appearance, interior design, power matching, comfort, cost performance and so on. However, the rapid decline in sales of this car today may be related to the setting of the car itself is more "niche", but also has a lot to do with the performance of some shadow leopard owners on the Internet and offline, if GAC Trumpchi takes its own owner as its own person, then many "their own people" really poke the tires of the shadow leopard, so that many consumers give up buying the shadow leopard car.